Gaining followers on social media can sometimes feel like getting stuck on a hamster wheel — a whole lot of effort to get nowhere. Chris Do, of The Futur, aims to make that effort pay off for you and help you launch your social media following into the stratosphere by adding 10,000 followers per week — without buying them.
Hosting a live session at Adobe Max, Do discusses how he challenged his professional network — and himself — to add 10,000 Instagram followers in two weeks. The math was daunting. He'd have to post twice a day and gain 400+ followers on every post to reach the ambitious goal.
Do breaks down for his audience how to take advantage of social media algorithms, while sparing us the technical details, and he describes how to find a target audience and align your content with their interests. He also discusses the classic marketing strategy of AIDA (Attention, Interest, Desire, Action) and how it relates to Instagram, specifically, and social media generally.
The challenge portion of Do's experiment might be the most essential as it forces creators to focus on providing content to grow their social media following. As most of us know, it's easy to let life get in the way of posting on social media and research indicates that regular posting is crucial to social media success.
Is your follower count where you want it to be? Try out some of the strategies Do recommends and let us know how it works out for you in the comments below.