We all have or will want to buy gear that is out of our price range or that we think doesn't have enough value compared to another competitor's products, and we'll choose what we can afford today over what might be a better piece of equipment bought later. I'm certainly one of those photographers that learned what I value after committing to several manufacturer's products over others that I tried and had to abandon due to their workmanship, cost, or my actual need. Maybe you are going through this internal debate now with a lauded piece of equipment that will be a benefit to you and your work, but the price exceeds its perceived value to you. Do you really need that equipment or is there a cheaper alternative?
Danny Lenihan, CEO of 3 Legged Thing, had a few things to say about the matter of what many perceive as the cost of equipment versus the actual costs of designing, testing, certifying, and getting that product into your hands. In this case it's the new 3 Legged Thing QR11-LC Universal L-bracket.
I know each person reading this will still take a side for or against Lenihan's article, but do you do so out of need, personal values, or necessity? I'm personally a big fan of 3 Legged Thing and the people that they have working in the U.S.A. I've had nothing but positive interactions with their reps at Texas School of Professional Photography, a Professional Photographers of America affiliated week-long educational workshop and conference, the past three years. I've personally purchased four tripods from 3 Legged Thing because I thought they were a great value and the more expensive options were not in my price range. I didn't value those brands for what they offered at the cost they offered.
I would simply be mindful that the brands are as much creators as photographers are, and if you value what they are creating, supporting what they do is in our best interest to keep doing what we love to do.
[via Danny Lenihan]