Higher-paying jobs are the goal of just about any photographer or filmmaker, but the path to getting there is not always clear. If you are looking to land those more lucrative gigs, check out this great video essay that discusses how one creative started pulling down more income with his work.
Coming to you from Evan Ranft, this excellent video essay discusses how he started pulling in higher-paying gigs. One thing creatives often overlook in the process of trying to build their business is the importance of personal projects, but there is a reason so many seasoned creatives constantly preach about their importance. It can be easy to push them aside when you are heavily invested in everything that goes into building a business, but the important thing to remember is that clients hire you because of your individual creative vision, and as such, it is crucial that you always set aside a bit of time to continue to grow. And beyond the business benefit, it is your time to pursue the creative impulses you most enjoy, free of the pressures and demands of clients, which should be your most enjoyable time with your camera. Check out the video above for the full rundown from Ranft.
