Jared Polin uploaded his latest video, “The Harsh Truth About Photography, Business, Success, and Life.” The video details a conversation he had with a film student in Philadelphia.
Polin goes through the conversation he had with the anonymous student and learned about his hesitation in joining the industry after having a rough few years (while still in college) and hearing about nightmare clients. The student goes on to tell him his hesitations lie in the fact that he sees other creatives get jobs for their lackluster, or “sucky work,” while he hasn't had as much luck. He continues to tell Polin that while he has social media pages set up, that he’s not very active in marketing, that he’s a photographer for hire, and tells him the only people that really know about his business are his family and co-workers.
Polin’s straightforward response is simple: “Well, if nobody knows you exist, how will you get jobs?” His advice to the student was, “If you feel that your work is much better than others, then you need to make people aware of the work that you do. You need to go and get those jobs and own it. Own it!”
While the video itself is over 13 minutes long, it is a nice kick in the ass to any photographer who may feel they are in a rut or have been uninspired. He ends it with a quote from his father, “There are three types of people in this world: there’s people that make things happen, there are people that let things happen, and there are people who wonder what happened.” And poses the question, “Which one are you?”
What do you think about Polin's advice and response to the student? What advice would you offer him or her?