There is no doubt that the demand for video is steadily increasing, but many of us who have shot exclusively stills for a long time may be reluctant to learn another process and add it to our list of services. If you have been considering expanding your capabilities to include video, this excellent video essay discusses why it could be a great choice for your bottom line.
Coming to you from Justin Mott, this informative video essay discusses why photographers should consider adding video to their services. Certainly, a big part of this argument is simply the burgeoning demand for video and not wanting to miss out on potential opportunities. But beyond that, there is also an important argument to be made for diversification. So much financial advice espouses the importance of having multiple income streams to create more financial security in case one of those streams dissolves for some reason. And perhaps never has that advice been more important than now, particularly as the COVID situation continues to influence many businesses. And beyond that, you may simply find that you really enjoy the different experience of shooting video! Check out the video above for the full rundown from Mott.