It is no secret that Fuji has been rewriting the paradigm of camera cost by bringing medium format cameras to the market at prices that compete with full frame options, but now, they are doing the same with medium format lenses, offering a zoom that costs just $500 when purchased as part of a kit with the new GFX 50S II. Is it any good? This great video review takes a first look.

In years of covering product announcements and trends for Fstoppers, I’ve observed a camera industry caught between reverence for its storied past and the gravitational pull of an ever-shifting technological landscape. The last decade has introduced mirrorless revolutions, ever-higher resolutions, astonishing autofocus gains, and previously unthinkable low-light capabilities. Yet it’s clear that technical specs alone no longer guarantee relevance.

Bokeh is a topic that often sparks debate and is seen by some as subjective. In a vast sea of endless options for gear, there is nothing that excites me more than a truly special lens with excellent character. Today I'm very excited to share another of my favorite classic lenses being reborn via Oprema Jena, the legendary Biotar 2/58.

RØDE makes some of my favorite audio equipment across the range of prices. Today at IBC they announced something they seem really proud of: the Stereo VideoMic X, an on-camera microphone that excels at capturing amazing audio in short ranges, making it ideal for foley and ambient scene-setting audio in productions.

Hop on a sightseeing tour in your local town, and undoubtedly, at least one person probably has a camera in Sony's NEX line. The mirrorless line has been wildly successful, and the Sony NEX-7 represents its top-notch contender. Let's see if the NEX-7 can stand its ground -- after all, comparing to the Leica we reviewed a few days back is quite the challenge...

A wide-aperture 50mm lens is one of the most commonly owned and versatile options, useful for a wide variety of situations. This great video review compares two options for Sony shooters, the Planar T* FE 50mm f/1.4 ZA and the Sonnar T* FE 55mm f/1.8 ZA.

Not since the Canon 5D Mark II hit the market have we seen a camera series as a technology revolutionary as the Sony Alpha series. I’m speaking specifically about the a7S, a7S II, a7R II and the a6300. Let’s look at the a6300 for example, 4K video output, great low light capability, an awesome autofocus capability, frame rate options and lens options, all for under $1,000. All those options are packed into a camera that weights 14.3 ounces with a battery.

Are you on the go for your photography or video shoots? If so, think outside the box and consider a Chromebook as your travel accessory.

If you are sick of carrying your camera around on your neck and not interested in spending money on overpriced straps, check out this simple tutorial for creating a cheap, simple, and durable wrist strap using paracord and some basic ingredients. In this three-minute video, German photographer Bo Ismono goes over the process step by step.

Softboxes, at least traditional ones, suck. They are not fun to put together and even more painful to break back down. In an attempt to relieve this, companies like Westcott made umbrella-style boxes and Phottix took a swing at the collapsible beauty dish. Now Interfit has a hand in the game with a full line of options in the collapsible category, from octos to strips.

Earlier this year we teamed up with Elia Locardi to produce the most in depth photography tutorial on landscape photography: Photographing The World: Landscape Photography and Post-Processing. Today we are excited to release the next installment of Photographing The World.

Wireless video transmitters have always been extremely expensive, until now.

If you’re just new to photography and just bought your first camera, here are some important things to know about taking care of it.

Filmmaker Michael Tapp recently hit me up to share his latest experience with the people you typically find in New York City's Times Square and the Sony A7s. If you haven't spent an evening there, this short documentary (co-produced by Bill Novak) gives you a good sense of what draws 26 million people per year and how the A7s performs under noisy, bright conditions.

Nikon has led the way in designing exotic glass for its mirrorless Z mount, but is this just a precursor to offering a medium format camera?

Fujifilm's GFX line of medium format mirrorless cameras has reinvigorated the market beyond full frame, and the company continues to invest in expanding its capabilities. Along those lines, a patent has emerged for an interesting lens that would offer a lot of versatility for its users.

Cheap, soft, and lightweight, with woefully slow autofocus and shoddy build quality; however terrible they might be, plastic lenses are great value. Quite why people get so agitated about this topic is a bit of a mystery because cheap glass can be amazing. Here’s why.

Whether you're shooting on a micro four-thirds sensor or medium format, beautiful portraits are attainable. But if your goal was to have the lightest, most portable setup that can create high-quality portraits, which body and lens would you choose?

If you are new to photography, you have probably noticed professionals talking about the need for dual card slots a lot, sometimes so much so that they will refuse to buy a camera that only has a single card slot. Why is that so important? Do you really need two card slots? This excellent video features an experienced photographer discussing some of the reasons photographers use two card slots and how they can benefit you.

Photographers who do not need an f/2.8 aperture or who want a light, portable lens they can drop in their bag and forget will certainly appreciate the Tamron 70-210mm f/4 Di VC USD, and today only, you can get it for more than half off, bringing the final price to just $379.

The X-E4 is the newest camera in Fujifilm's X Series of cameras, and it brings with it a range of new features and improvements at a very reasonable price. This great video review takes a look at the camera from a stills perspective and the kind of image quality and performance you can expect from it.

The MacBook Pro is generally thought of as the workhorse for creatives, but the Air series should not be overlooked, and you might be surprised what you can accomplish with one. This great video review takes a look at the new M3 MacBook Air and how it performs for photography-related tasks.

Just how weather resistant is that Sony a7R III? Here’s an inside look at one of the hottest selling cameras to see how sealed it really is.

WD, of the Western Digital family, has announced the new My Passport Pro, the first portable, Thunderbolt-powered dual-drive solution for you hard drive discerning folks. Designed For Mac systems, My Passport Pro has user-selectable RAID functionality, doesn't need power adapters or extra cables, and clocks in at up to an impressive 233 MB/s.