GoPro today announced it has plans to acquire the virtual reality software company Kolor. The France based company develops tools for spherical 360-degree videos and panoramas. With the rise in VR technology hardware like the Oculus Rift, purchased by Facebook in 2014 for $2 Billion, it's easy to see what GoPro has planned for their acquisition.

Since 2004, Lensbaby has been an industry innovator, designing outside-the-box creative lenses and accessories. While other manufacturers chase the expensive, high-tech, spec-fixated market, Lensbaby pursues something entirely different: helping artists find a new creative approach through unique effects delivered by fully analog products.

I’ve been a longtime Panasonic Lumix shooter, and while even though it may seem like Micro Four Thirds may be a standard that’s in its twilight, there are still a lot of good deals to be had for filmmakers on a budget: Witness the Panasonic Lumix G85.

At this point, I don't think anyone is not aware that they need to have multiple backups of their data, but at what point in your workflow does your backup process start? Depending on the type of work you shoot you may need more backup options and you might need to start your backups on location.

The new iPhone 15 is here, and it brings with it some major camera upgrades that should be quite exciting for photographers and filmmakers alike. How do all these improvements and new features perform in practice? This fantastic video takes a look at how the phone performs for photography work.

The new GoPro HERO9 is bigger and better than ever before.

The Canon EOS Ra is a specialized camera, but one that is quite intriguing for anyone interested in astrophotography. This great video takes a first look at it to see if it is right for you.

For any landscape photographer, the design of the filter holders we use can have such a significant effect on our workflow. This Vietnamese made carbon fiber filter holder might just be the simplest and lightest one yet.

From time-lapse photography to video, many photographers need more battery power than their camera system can adequately hold on board. Whether it’s due to weight of the system creating three-axis time-lapse, the size of the camera with a grip, or the need for uninterrupted shooting, there is an answer for those looking to create images and video: the Case Relay from Tether Tools.

We all know things can go wrong and sometimes they might be due to circumstances out of our control or due to a simple mistake. I'm certain we also know how important it is to be prepared for those unfortunate but inevitable situations. Clients, however, may not be as understanding and this is why it's important to have measures in place to ensure continuity.

Zeiss lenses are well known for being very sharp with excellent contrast, and the Sony Planar T* FE 50mm f/1.4 ZA (Zeiss design) is no exception. If you are looking for a 50mm lens, check out this great long-term review.

Canon has produced some mightily innovative and unusual RF mount lenses in the last few years, and it seems they have no intention of stopping. New patents show the company is dreaming up more lenses with extreme designs.

A few months ago, GoPro announced a new camera named the Fusion that would allow users to capture 360-degree videos. now, the company introduce Mobile OverCapture for the Fusion bringing a new way to shoot video to the world. Combined the two products will let you live the moment, capture the whole scene in 360 degrees, and then compose your video in postproduction.

Gimbals can elevate even the most basic videos to a cinematic level. But, while using them is easy, setting them up can be another story altogether.

Shooting weddings is stressful, mostly because you only have one opportunity to really make your clients happy. That being the case, you need to use gear that you can rely on to get you exactly what you and the client envision. Does the Sony FE 50mm f/1.2 GM lens fit into that category?

Zeiss lenses are well known for their contrasty, sharp, and nearly flawless renderings with smooth bokeh, making them highly sought-after portrait instruments. This great video review takes a look at one of the company's more reasonably priced options, the Milvus 85mm f/1.4 ZE and the sort of performance and image quality you can expect from it in practice.

The Pentax 17 is here, bringing a fresh take on film photography. This half-frame camera uses 35mm film but gives you 72 exposures per roll, giving you more shots and a unique portrait orientation when looking through the viewfinder. For film enthusiasts, this camera could offer a fun and cost-effective way to enjoy shooting.

Profoto extends their existing 12 model12-model umbrella lineup with six new 6 variations. The new models are available as a deep parabolic in translucent, white, and silver. The S model is 33” while the M model is a bit bulkier at 44”, which is still significantly smaller than the 51” L model. The umbrellas will also be available with a variety of diffusion socks as accessories, which effectively turning them into something like an octabox.

A lot of photographers think that using automatic modes on a camera is a sign of a lack of technique or ability, but it is not such a black and white issue. Here is why you should consider using automatic modes in certain situations.

Content creators are spoiled for choice when it comes to affordable options, especially thanks to some recent additions from Sony. Which of these three cameras is the best option?

"Swedish startup Memoto today announced the availability of its self-titled flagship product, a tiny camera you clip to your shirt that captures a 5MP picture every thirty seconds. Unlike GoPro, which has a tight hold on the mobile video recording market, Memoto seeks to bring effortless capture of life's less extreme moments to consumers."

Perhaps spending $100 on gifts for your photographer friends was a bit much. It's OK. We've got you. Or rather, UK-based photographer and YouTuber, Jay Ducker, has got you. Here are a few useful tools for under $30 (with one exception).

Connectivity is something that can't be overlooked in professional photography. A lot of the work that photographers do relies on one form or another of connectivity, whether it's capturing an image tethered or controlling a 6-light setup from your remote. Now there is a better way to control your lights: the Profoto Desktop App.

DSLR Episode #11: Using FD Lenses With HDSLRs from Caleb Pike on Vimeo.

The Sony a7S III finally made its way to the market this year, and it has been receiving generally good reviews. If you have been considering purchasing the camera for yourself, this excellent video review takes a detailed look at the camera and the kind of performance you can expect from it in practice.

Samyang 10mm 1:2.8 ED AS UMC CS is a prototype of the ultra wide-angle prime lens designed for use with cameras fitted with APS-C/DX sensors. Its extremely short focus length and rectilinear imaging system ensure extra wide angle of view amounting to 110 degrees (~107 degree for Canon version). As a result the lens is a comprehensive tool for architecture and landscape shooting. New Samyang 10mm 1:2.8 ED AS UMC CS is similar to the 35mm system lens with 15mm or 16mm focal length in the case of Canon APS-C cameras.