Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

Why So Many College Graduates Fail in Photography

Getting a degree in photography can seem like a great way to get a college degree and still pursue what you love, yet many, many college graduates end up failing, despite having four years of intensive training in photography. This great video explores just why that is. 

Never Shoot Without Dual Card Slots

In the past few weeks, Nikon and Canon have released their new mirrorless offerings, the Z7 and R, to much fanfare. Despite the great specs and form factor, I won't buy either for one simple reason: neither one has dual card slots. I never shoot anything without dual card slots, and neither should you.

Wedding Photographers: How Protected Is Your Business?

Providing a service to clients as a small business comes with risks. At some point during the course of photographing a wedding, every photographer will run into an unforeseen circumstance. Are you prepared to face the unexpected?

A Professional Web Designer Tells You Why Your Website Sucks

As creatives, most of us know the value of a strong internet presence and what that can do to boost brand recognition and our business bottom-line, but we don’t always know how to make the best of that presence. I spoke with a successful web builder and graphic designer to get a glimpse of the most important aspects of boosting web potential for photographers.

You Will Never Feel Ready to Take the Next Step

One of the lies we tell ourselves when presented with a challenge — an opportunity to stride forward — is that we aren't ready or aren't prepared enough. Well, you never will be.

Some Very Useful Tips for Making Money as a Photographer

A lot of photographers are quite talented when it comes to using a camera and Photoshop, but being good at making money as a photographer is an entirely different skill. This helpful video will give you some very good tips for ensuring you're making the money you deserve in photography.

An Open Letter to Thumbtack

Dear Thumbtack, you’ve been a major national player in service-sector networking, including the field I love, professional photography. I appreciate the jobs I accessed through you in the past. But the door on that past, I’m sorry to have to say, is closed.

Common Mistakes Photographers Make on Instagram

It’s no secret that Instagram has been working on its algorithm for quite some time. Gone are the days of tricking the algorithm to get more visibility. Now, more than ever, Instagram values excellent content. Here are a few practices to avoid when posting on the popular social platform.

3 Things To Look For When Updating Your Portfolio

Deciding which images to keep and which to throw away is one of the hardest lessons to learn for new photographers. One would think that it gets easier with experience, but the more you learn the harder it can get.

Quick Website Checkup and Security Bar Check: Is Your Site the Way It Should Be?

SSL has become the preferred way for all sites to be displayed as opposed to only being used for shopping carts and pages where you would enter personal data. For some time, there's been a transition from http to https, and it was a choice mostly based on the intended activities of your website viewers.

How to Spend Money Wisely as a Photographer

With 2018 being the year of mirrorless, it is tempting for many of us to fall into the trap of trying to spend our way to good photography rather than using our own talents. And while having appropriate gear is essential to the trade, it’s equally important to think twice before sacrificing your business for the latest trends.

How to Raise Your Prices Without Losing Clients

Raising your prices will not only keep your bank manager happy, but it will also help to accelerate your career. Time to add a few more zeros to your next photography invoice.

Why Professionals Should Still Assist Other Photographers

I’ve been working as a full-time professional photographer — meaning that 100 percent of my income is from photography — for over eight years. For the most part, I know what I’m doing. But I still make the time to assist other photographers when I can, and here’s why.

Raising $30,000 on Kickstarter: Building Your Audience, Part 1

There is a ton of information and so many great resources on how to raise money for a project with crowdfunding these days. So I’m going to skip the tips and show you proven strategies to fund your projects no matter what they are. 

Here’s What Not to Put in Your Portfolio

If you’re just starting off with marketing yourself and your photography business, building and displaying your portfolio is probably at the top of your to-do list. Here are a few aspects to consider when putting together your initial photography portfolio. 

The Peril of Lowering Your Prices to Compete

When a photographer is desperate for bookings, an inexperienced business owner will turn to the only option they know of: lowering their prices. Before doing this, you should consider all of the other options you have before deciding to compete with others on price.

Photography: A Rich Person’s Sport 

Most of you might be saying: "you're nuts! Haven’t you been sailing? Luxury car driving? Golfing all over the place?" And luckily, I have, and let me tell you, photography is the most expensive sport I have ever practiced.

How Much Equipment Does a Professional Photographer Need?

We all get stressed about our gear at some point in our careers. Knowing how much and what quality of photography gear you need is complicated. This will help shed some light on exactly how much equipment a professional photographer needs.

The Five Pillars of Photography Business Success

Once you’ve had a measure of success in your business, the next step is to figure out how to sustain it. This video shares what areas to continue to focus on to avoid failure in our industry.

How to Climb Out of a Creative Rut

If you’ve done photography professionally for any amount of time, you’ve probably found yourself succumbing to the daily grind of the job, and in turn, it becomes an obligation. If this is you and you’ve found yourself in a creative rut, here are a few ways to climb your way out.

What I Learned While Redesigning My Photography Website

Back in March, I got an email saying that my website had been taken down due to malware. Essentially, I got hacked. In the months that followed, I learned some things about being a photographer, about web design, and about myself.

A Cautionary Tale: Why All Photographers Who Charge Money Need to Get Legit Now

A recent anonymous social media post is being spread like wildfire all over many photography groups and pages. In it, a woman claims she has had all of her accounts frozen, has a lien on her home, is being held liable for over $45,000 in delinquent taxes, and might possibly be banned from doing business in her county, because for five years, she has failed to report income she has made from photography.

This Is Why You Need a Photography Brand

If you’re trying to build your photography business, having a brand is essential to your success. Here’s why you need to focus on building your photography brand.

Small Town, Big Sales: How to Profit in a Podunk Market

In a small town in West Texas, one photographer has established a thriving business that rivals big city photography studios. “We’re in podunk Texas,” Kaleigh Horelica says with a spirited, self-deprecating laugh. Although Abilene isn’t an affluent market, it has been the perfect place for Kaleigh to grow a successful studio that earns over six figures in annual revenue.

How to Make Money as a Landscape Photographer

Many photographers love spending time in the outdoors, photographing the natural world. But not everyone can sustain their passion into a full-time job. Watch this video to learn how one landscape photographer makes money with his craft. 

Tips for Starting a Real Estate Photography Business

Attempting to break into the professional scene is the same for most aspiring photographers, and any advice is welcomed by the novice. But, anyone who's more interested in photographing large inanimate objects than people might want to watch this.

Does New Tech Help or Hinder Your Photographic Pursuits?

Rapidly advancing photo and video technology gives us a seemingly endless glut of new ways to create our visions. As creatives, it's tempting to explore every advancement in pursuit of our ultimate vision. The question is, should you? 

Don Giannatti Wants You to Get Yourself Out There Through Marketing Strategies

It’s likely that if you're reading this, you are interested in some aspect of photography. If you are interested in making an income from your photography, something you may be struggling with is marketing yourself and your work. This video from Don Giannatti will give you the kick in the pants you need to get yourself out there and get paying clients.

Do You Have the Mindset of a Professional Photographer?

Being a professional photographer is about more than just excelling at creating imagery; in fact, that's often only a small part of what goes into being successful. This great video talks about exactly the kind of mindset you need to have to make it as a professional photographer. 

Is Photography a Thankless Job?

Straight to the point today: is photography, or the pursuit of anything creative or artistic as a legitimate profession, a thankless pursuit and vocation?