Photography Business

Being a great photographer is only part of running a photography business. The other part is knowing how to price your work, attract and retain clients, write contracts that protect you, and build something that's financially sustainable. This section covers the business side of photography with the same seriousness that Fstoppers applies to technique — practical, honest, and grounded in real experience.

This Is Where You Should Be Putting Your Money This Year

A new year means new possibilities. Each year, most photographers put aside money for specific items such as gear, repair, equipment, and more. The one item many forget is education. This is an important part of growing as a photographer and needs to be addressed each year to keep the creative mind flowing. 

Are Your Photos Future-Proof?

A number of products premiering at CES 2019 give an indication to the future of photography and videography. Even without new equipment, there are some changes you can make to ensure your images and video are ready for the future.

The Ten Commandments of Photography

By “commandments,” I simply mean photography truths that have worked for me. Everyone has photography truths to believe in, but here are my 10.

$25,000 for a Wedding? It's Easier Than You Think!

The market is saturated — true. Competition is driving prices into the ground — sure. But it can be done: generating more income through wedding photography can be achieved. The question is, are you up for the challenge?

Do We Depend Too Much on Automation?

Automation is a very good thing. From streamlining our workflows to speeding up client interactions and accepting payments, we are living in a time where the right software packages make running our business much easier. However, blindly trusting that pieces of software are doing what they're supposed to do can lead to financial losses or worse. A few days ago, I found this out the hard way.

Effective Marketing Ideas for Photographers

To stand out in a sea of photographers, you're going to need to think outside the box a little. Thankfully, some of the most effective strategies can cost little to no money.

Where to Find Photography Clients in 2019

If you want to keep your business relevant or have that breakthrough year you’ve been dreaming of, you need to have a plan in place that continually attracts quality clients. Here is where you can find them in 2019.

John Mayer Explains Why Photographers Shouldn't Give Out Raw Files to Clients

Okay, okay, maybe he did not exactly say that verbatim. But after watching this snippet from an interview from Complex with musician John Mayer and fashion designer Jerry Lorenzo, you'll see immediately that his analogy aligns what we go through as photographers throughout the creative process.

The Economic Value of Underwater Macro Photography

Could a very niche genre of underwater photography, that people travel great distances for, be capable of protecting bizarre critters few know exist? During a visit to the Lembeh Strait in Indonesia — a mecca for macro photographers — I met with Belgian researcher Maarten De Brauwer to learn more about his research into the economic value of muck diving and underwater macro photography.

Photographers: It’s Time to Update Your Copyright

While it is true that a photo or design element is instantly copyrighted the moment it’s created, there are still a few good reasons to update your copyright on your website and within your metadata in photos at the start of a new year. 

How Much Should You Charge? Don't Make This Pricing Mistake

When you make the big leap of faith and decide to turn your passion for photography into a business, one of the most difficult tasks is working out how much to charge for your services. Whatever it is, you should never make this mistake. 

Being a Successful Boudoir Photographer Starts With Client Experience

Client experience is one of the most important pieces of running a successful business. Kara Marie is known throughout the industry as a successful boudoir photographer, not only for her stellar imagery, but also for the experience she gives to each of her clients. Michael Sasser had the chance to interview Marie to find out just what it takes to provide this service to her clients. 

B&H Photo Video: The King of Camera Gear

Check out this quick and highly entertaining video on the history of B&H Photo Video, the largest non-chain photo and video retailer in the United States.

How to Plan for Success in 2019: My Free Goals Template

As the old business adage goes: "not planning is planning to fail." It's time to get serious about your photography or videography in 2019, with an effective and actionable goal planner. Here's what mine looks like.

The Argument Against Photographers Offering Video Services: Part 2

In the first article in this series, I discussed themes that would affect freelance photographers most: mixed-message branding, teaming up for video, and the opportunity cost. This second piece focuses on some of the issues that hit us photographers where it hurts most: profitability of video services, client satisfaction, and the sheer embarrassment of moving to the dark side!

Looking Ahead: Your Photography Business in 2019

December can be a trying time for photographers running a business. As business slows down, discouragement can creep in. Luckily, however, January is around the corner, which means a new beginning and new goals for a new year.

How to Start a Part-Time Career in Photography

Photography isn’t an all-or-nothing venture; you can be a part-time photographer and do quite well for yourself while maintaining a full-time job. Here’s how to do it.

Do You Really Need All Those Followers on Instagram?

The Instagram hustle is real, and it’s here to stay. Everyday photographers are using Instagram to get more coverage and be seen by their potential client pool. But with all the noise on social media, do you actually need a huge following on Instagram? I don’t think so, and here’s why.

Here's How to Build the Photography Business of Your Dreams

Being a great photographer doesn't guarantee success in the photography industry.  On one hand, some of the best photographers struggle to keep up a sustainable business, and on the other, some average (and even below average) photographers do well for themselves.

How to Venture Successfully Into Wedding Photography Today

Wedding photography has changed vastly over the years. And as much as there is a growing potential for newcomers, there is also an amassing amount of challenges that one has to encounter. It is wise to have a clear understanding of the industry before taking the plunge. 

How To Build A Business Plan As A Photographer - Part Three

In our first two segments of building a business plan, we’ve talked about defining your product and forming a long term vision. In this final section we will talk about some of the practical steps you need to take to take those hypothetical concepts and put them into action.

10 Habits to Kick off a Great Year for You and Your Business

It's that time of the year to reflect on the progress you have made so far and to start jotting down your goals and dreams for the next year and beyond. What little changes can you make to improve your business and your overall satisfaction and productivity?

Benefits of a Client VIP Group Versus Facebook Page

Boudoir photographers are constantly on social media's radar. Images are flagged daily even if they are subtle. With numerous lingerie ads being approved daily, boudoir photographers have been working to get an answer on why this type of photography is still considered against Facebook policy.

Do You Value Your Art Over Customer Service?

If you’ve run a photography business for any amount of time, I can almost guarantee that you’ve come across clients who make requests you don’t want to fill.

How To Build A Business Plan As A Photographer - Part Two

In Part One of this series, we began writing our business plan by focusing on the nuts and bolts of our business. In this section, we will start to expand on those roots and add to the "what" by knowing our "why".

Everyone Is a Photographer. Why Should I Pay Your Fee?

During a recent night out, I was asked the question: "What do you do for a living?" It was the perfect opportunity to practice being excited about my work, so I launched into my story. This was followed up with a question that often comes up in these conversations: “Why would someone hire you to fly around the world when they could save time and money hiring a local photographer?”

The Argument Against Photographers Offering Video Services: Part 1

A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.

The Right and Wrong Way to Utilize a Styled Shoot

Styled photo sessions can be a powerful tool for any wedding photographer’s portfolio. However, if utilized incorrectly, styled photos can arguably hurt the wedding photography industry. Here’s how to properly use styled photo sessions for your portfolio.

How This Photographer Made $10,000 in One Day Shooting Santa Sessions

The mall, removed. The cheesy decor, gone. The long lines, nope. Santa Sessions have become all-the-rage and photographers are making these shoots more of a high end experience. I witnessed a shoot first hand and to be honest, $10k seems to be just the tip of the iceberg. Here’s what I learned.

How to Build a Business Plan as a Photographer: Part One

Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.

What Would You Do If You Were Unable to Work?

Have you ever wondered what would happen to your business if you were unable to work? I talked to one such photographer about his experience with a near catastrophic injury, and the fallout surrounding it in regards to his business.

Wedding Vendors Aren't Entitled to Pictures

In a typical wedding, dozens of vendors come together to make the bride's day special. All these vendors have one thing in common: the photographer doesn't owe them a single picture. 

As Photographers We Should Take Time To Be Thankful

With many of my fellow Americans preparing to sit down to Thanksgiving dinner, let’s take a moment away from turkey and dodging awkward conversations about politics to give thanks to those who provide us the motivation to persevere.