Have you thought about trying your hand at product photography? Most of us see it in some form or fashion everyday. Some people might not give it much thought when they look at the products in the photo. A great photo will help tell the story of the product, so where would you start if you wanted to try it yourself?
There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.
There are many instances where I’m working on site and I need to adjust camera position while on a tripod. From interiors and architecture, food and product photography, often a tripod alone can’t provide the convenience or flexibility I need to get a job done quickly. In other situations where space is limited, my gear needs to occupy as small of a footprint as possible while shooting tethered. That’s where the Tether Tools T Setup and Tether Table Aero Traveler comes in.
If you’ve ever wanted to see how the pros light amazing studio shots, look no further. My wife and I recently moved into a new place that offers quite a bit of new space for studio style photography. Being a tad rusty I was excited about the plethora of shooting opportunities a controlled lighting space would offer, but found myself lacking motivation. Until I discovered Broncolor’s “How To” section on their website.
Karl Taylor is a name you’ve probably heard of if you look for photography videos on YouTube. He’s been working with big brands such as Hasselblad and Broncolor to create comprehensive content helping beginners as well as advanced photographers. In his latest video, he shows us how he created a beautiful lighting setup yielding photoshopped-like results.
It's happened to me and it has most likely happened to you: you order a shirt and can't wait for it to arrive. Then it does and it's a completely different hue than what was pictured in the online store or catalog. Odds are the photographer may not have used a color chart during his or her shoot. There are many photographers that never learn to use a color chart at all, and others who won't do a shoot without one. Here are a few major points on how a color chart can help make your product photography color spot on.
On a recent visit to my hometown, a friend of a friend asked if I would be able to photograph some inventory for her online art business. Most of her products were small to medium sized and she had a considerable backlog that needed to go up as quickly as possible. Being away from most of the gear in my studio, I had to improvise a bit if I was going to earn the business.
In this episode of The Slanted Lens, Jay P. Morgan is running around downtown Los Angeles capturing some product photography. He demonstrates how he is able to create interesting compositions and work with natural light to get the most usable shots possible with just a camera and a reflector.
Creating an image that appears “sharp” is something I struggled with for a LONG time. I read countless articles on the topic and invested heavily in gear thinking that was the cure. While gear can certainly help, I believe there are a few key areas to focus on in order to create images that are tack sharp.
Tabletop product images, especially those shot top down, are very popular in recent years. They can give a clean and minimal design esthetic while still clearly showcasing all components of a product. It's no wonder these types of images flood many company social media pages. This video from Cinematography Database offers a good look at how to achieve a pleasing light setup for such work that mixes both hard and soft light.
Many people have interesting stories of how they started photography; I do not. One of my chief motivators for starting was being a part of a car community in which a few members used to take macro photographs of insects. I was fascinated by the detail and intricacies of things I'd previously ignored, and so, I bought a cheap second-hand DSLR with a kit lens and a macro filter. After establishing that photography was the expensive mistress I'd always dreamed of, I decided to buy a proper macro lens and sought out advice on the right purchase for me. Then I bought the wrong one.
When shooting catalog images of product it is very important to have consistency throughout the project. Oftentimes a single product might have several versions and each has to be shot separately. Since we want to ensure a consistent look for our clients we have to make sure the product lines up perfectly from shot to shot across all versions. Here is how I personally tackle that for tabletop images.
Thomas C. Corley, author of Rich Habits, wrote that the the most successful business owners create multiple sources of income. Seasoned photographers have experienced the ebb and flow of the portrait business over the years and know that the best way to stay afloat is to be consistently adaptable. Maintaining multiple baskets for income to be generated is key to surviving a slow season.
If you've recently wrapped watching the 80s throwback "Stranger Things" on Netflix, you are probably filled with plenty of nostalgia by this point. Why not dive a bit farther back to a galaxy far, far away in some behind the scenes toy photography action? Freelance Photographer Steven Price is reliving his childhood love in these surrealistic scenes using toys usually meant for kids. Then again, we are all kids at heart.