It's happened to me and it has most likely happened to you: you order a shirt and can't wait for it to arrive. Then it does and it's a completely different hue than what was pictured in the online store or catalog. Odds are the photographer may not have used a color chart during his or her shoot. There are many photographers that never learn to use a color chart at all, and others who won't do a shoot without one. Here are a few major points on how a color chart can help make your product photography color spot on.
On a recent visit to my hometown, a friend of a friend asked if I would be able to photograph some inventory for her online art business. Most of her products were small to medium sized and she had a considerable backlog that needed to go up as quickly as possible. Being away from most of the gear in my studio, I had to improvise a bit if I was going to earn the business.
In this episode of The Slanted Lens, Jay P. Morgan is running around downtown Los Angeles capturing some product photography. He demonstrates how he is able to create interesting compositions and work with natural light to get the most usable shots possible with just a camera and a reflector.
Creating an image that appears “sharp” is something I struggled with for a LONG time. I read countless articles on the topic and invested heavily in gear thinking that was the cure. While gear can certainly help, I believe there are a few key areas to focus on in order to create images that are tack sharp.
Tabletop product images, especially those shot top down, are very popular in recent years. They can give a clean and minimal design esthetic while still clearly showcasing all components of a product. It's no wonder these types of images flood many company social media pages. This video from Cinematography Database offers a good look at how to achieve a pleasing light setup for such work that mixes both hard and soft light.
Many people have interesting stories of how they started photography; I do not. One of my chief motivators for starting was being a part of a car community in which a few members used to take macro photographs of insects. I was fascinated by the detail and intricacies of things I'd previously ignored, and so, I bought a cheap second-hand DSLR with a kit lens and a macro filter. After establishing that photography was the expensive mistress I'd always dreamed of, I decided to buy a proper macro lens and sought out advice on the right purchase for me. Then I bought the wrong one.
When shooting catalog images of product it is very important to have consistency throughout the project. Oftentimes a single product might have several versions and each has to be shot separately. Since we want to ensure a consistent look for our clients we have to make sure the product lines up perfectly from shot to shot across all versions. Here is how I personally tackle that for tabletop images.
Thomas C. Corley, author of Rich Habits, wrote that the the most successful business owners create multiple sources of income. Seasoned photographers have experienced the ebb and flow of the portrait business over the years and know that the best way to stay afloat is to be consistently adaptable. Maintaining multiple baskets for income to be generated is key to surviving a slow season.
If you've recently wrapped watching the 80s throwback "Stranger Things" on Netflix, you are probably filled with plenty of nostalgia by this point. Why not dive a bit farther back to a galaxy far, far away in some behind the scenes toy photography action? Freelance Photographer Steven Price is reliving his childhood love in these surrealistic scenes using toys usually meant for kids. Then again, we are all kids at heart.
When I got into wedding photography twelve years ago, I didn't know a single photographer who was shooting macro shots of their clients' rings. Today, these shots have become expected, and hopefully, if you're a wedding photographer, you've got a macro lens in your bag so that you can capture professional-looking shots of the rings.
Canon and Nikon have been dominating the professional DSLR market for a while now. Photo accessories such as strobes triggers show that well. However, with the increasing popularity of Sony’s mirrorless cameras, flash manufacturers couldn’t stay with only “Canikon” options. Elinchrom apparently understood that with their Skyport HS and is releasing it’s Sony version today.
Kodak made big waves at this year's Cannes Festival announcing 12 features shot on Kodak film. Including Olivier Assayas’s film "Personal Shopper" staring actress Kristen Stewart, where he took home the award for Best Director and was given lengthy five minute standing ovation. This was a huge milestone for Kodak since the rise of digital technology combined with the ability to shoot 4K footage film looked to be a medium of the past. Kodak defied the odds and not only secured film as a viable creative choice, but has rebranded themselves into a thriving film market once again.
You have to be really into iPhonography if you're going to share your pocket with awkwardly bulgy lenses. Finally, we can thank BLIPS for their micro and macro lenses that are so thin, you can still slide your phone into your pocket after you literally just stick on the lenses.