Apple Solves Annoying Flaring Issue for Cameras the World Over

Apple Solves Annoying Flaring Issue for Cameras the World Over

You know how sometimes you get that annoying flare when taking a photo? I mean yeah, sometimes it's artsy, but other times it's just annoying. Don't you wish there was an easy way to get rid of that flare? It's an achievement that would change photography forever. Apple leads the way in pioneering new ways of thinking, as yesterday they solved this issue. Photographers rejoice!

In case you missed the original story, Gizmodo reported a particularly intelligent response from Apple tech support (probably a Genius) when the unsettling purple flare that occurred on the new iPhone 5 was inquired about.

"Dear Matt,

Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures. The purple flare in the image provided is considered normal behavior for iPhone 5's camera. If you wish to reach me regarding this case number *********, please contact me at 1-877-***-**** ext. *******. I currently work Thursday-Monday: 7:00am - 3:30pm Mountain Time. If you reach my voicemail, please leave your name, phone number, case number and the best time to reach you. Email is ***********

AppleCare Support"

You can read the whole of Gizmodo's article here. Below are some examples of the purple flaring that has some people upset about their recent purchase. But that's not what's important. What is important is Apple's world-changing response.

"we recommend that you angle the camera away from the bright light source when taking pictures."

Apple's answer is brilliant, and continues to solve the problems of industries far beyond the original scope of the company. I don't think the tech support person realized what they have done to the photo industry: they've revolutionized it. Apple does this continually, and that's what makes them such a wonderful and popular company. Their solution doesn't just work for the iPhone 5, it works for every camera ever made. Tired of that flare? Well not to worry, just point the lens away from the bright light source, and voila! No more flaring! I tried this myself, and the results were spectacular! I can't believe it took someone this long to come up with the solution. Once you have tried it yourself, you'll understand what I mean.

Apple, I don't know what I would do without you.

[Images Via iJailbreak]

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Adnan Wolf's picture

This is so great! :D

This is just hilarious :)

Sarcasm is for the weak minded!

Oh man. I must have a really weak mind ;)

You do.


brilliantly written!!

Man, I love unbiased photography content.  

Enjoy your circle jerk.

Mr. Motel's picture

Finally! :) Now I know how to make good pictures on my iPhone.. before I add a flare in Instagram. 

Chris Conti's picture

Apple's response is only slightly more intelligent than this blog post... and the complaints from people who point their iPhone cameras at the sun and are surprised to see a lens flare.

I don't think people (most anyways) are surprised about the lens flare.  It's the purple hue to the lens flare that started this.

Elliott Montello's picture

Damn, we have just witnessed evolution in the world of photography. I can't believe it happened in my life time. It's amazing that cameras have been around since 1840 and the sun even longer! Yet we have only just come up with the answer to not getting lens flare! Don't point the lens at a light....why did no one else see that?

Umm, wtf did I just read? Was this entire article sarcastic? What a waste of my time. 

Patrick Hall's picture

Sarcastic but true....the more you know

You think I learned something? 

Fstoppers Editorial Team's picture

Jaron's article is sarcastic but Apple's response is real.  I was just referencing this old TV spot they used to's all satire.

I got the PSA reference Patrick...The little song played in my head as I read your comment. I guess its just a weird opinion, some people thought the article was hilarious, I thought it was pretty low-brow.

You probably should have just said that in the first place.

Ken Yee's picture

guess they never heard of better lens coatings... ;-)

Shaun Tan's picture

Redundant post really, you look like an idiot for being an arse about Apple's response. Oh, and what about that misleading post title aimed at garnering page views?

Elliott Montello's picture

Its not really a misleading post title is it...solves flare problems for cameras WORLD OVER?

Gotta agree with Shaun. 

As I read these comments, I'm slowly having trouble distinguishing from sarcasm and actualy retort.

Tony Anastasi's picture


Roaring with laughter.

seriously LMAO over here. Thanks for laugh today.

I know this is meant as a tounge-in-cheek joke and as that it's pretty funny. But I think this is actually instructive. I think the tech support guy truly has the right perpective here and all the pixel peeping Gizmodo geeks have it wrong. Pictures are made by the photographer and every tool has its limitations. No camera is perfect. Know the limitations of your tools and work within them. I'm sure the iphone 5 is capable of amazing photos in the hands of an artist.

JetLife's picture

 Cool :)

Jens Marklund's picture

No wonder I've never heard of that sapphire glass being used for anything lens related. Probably cause of it's flare handling.