You know how sometimes you get that annoying flare when taking a photo? I mean yeah, sometimes it's artsy, but other times it's just annoying. Don't you wish there was an easy way to get rid of that flare? It's an achievement that would change photography forever. Apple leads the way in pioneering new ways of thinking, as yesterday they solved this issue. Photographers rejoice!
In case you missed the original story, Gizmodo reported a particularly intelligent response from Apple tech support (probably a Genius) when the unsettling purple flare that occurred on the new iPhone 5 was inquired about.
Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures. The purple flare in the image provided is considered normal behavior for iPhone 5's camera. If you wish to reach me regarding this case number *********, please contact me at 1-877-***-**** ext. *******. I currently work Thursday-Monday: 7:00am - 3:30pm Mountain Time. If you reach my voicemail, please leave your name, phone number, case number and the best time to reach you. Email is ***********@apple.com.
You can read the whole of Gizmodo's article here. Below are some examples of the purple flaring that has some people upset about their recent purchase. But that's not what's important. What is important is Apple's world-changing response.
"we recommend that you angle the camera away from the bright light source when taking pictures."
Apple's answer is brilliant, and continues to solve the problems of industries far beyond the original scope of the company. I don't think the tech support person realized what they have done to the photo industry: they've revolutionized it. Apple does this continually, and that's what makes them such a wonderful and popular company. Their solution doesn't just work for the iPhone 5, it works for every camera ever made. Tired of that flare? Well not to worry, just point the lens away from the bright light source, and voila! No more flaring! I tried this myself, and the results were spectacular! I can't believe it took someone this long to come up with the solution. Once you have tried it yourself, you'll understand what I mean.
Apple, I don't know what I would do without you.
[Images Via iJailbreak]