Adobe Max is a creative conference where artists from around the world the chance to interact with beta designs, see great speakers and learn from professionals and of course, see what new software and hardware advancements Adobe is adding to the fold. This year, Microsoft made a surprise appearance, and at the end of the keynote they gave everyone attending MAX a Surface Pro 3. This is a big deal, and not just because it's a free 2-in-1.
If you haven't noticed, a lot of what Adobe is doing pivots on the mobile creative professional. Their major announcements today focused on new and rebranded iPhone and iPad apps. They believe this is the future, and they're putting a lot of money into it. In addition, Adobe also spent a significant amount of time showing how touch can make a creative's workflow better, specifically on the Microsoft Surface.
Microsoft has been fighting an uphill battle against Apple for years now. If you walk into virtually any photo studio, any designer's office or any video edit bay, odds are you will see an Apple computer looking back at you. It's just the trend. Creative professionals, in general, prefer Apple computers. Apple got us early on, and we just have kept the trend. Microsoft wants to change that, and is heavily partnering with Adobe to bring new workflows and technology to creatives that is simply not possible on any Apple product.
Surface can run more than any mobile device from Apple: it can run full apps. Microsoft and Adobe have come together to build specific workspaces within the Microsoft Surface ecosystem that allow for a different view on how we as creatives can work. Though it is for the most part untested, it is highly intriguing.
Today when Microsoft and Adobe gave thousands of Surface Pro 3 tablets away for free to everyone at MAX, they made a statement: We want creatives on Microsoft products.
Partnering with a big player in the creative software space is a big step in the right direction, and now getting some of the top artists in the world holding and using the Microsoft Surface once they dispurse from MAX will likely lead to the desire for the product spreading... especially if the new touch workflows are better than what we are used to with a mouse and keyboard. Whether or not that is the case is yet to be seen, but Microsoft and Adobe seem confident.
Have you tried the new Surface? Have you tried it with Adobe product? Let us know in the comments below.