As we step into 2024, photographers and content creators are faced with a familiar New Year's resolution: declaring this year as "their year." But as any experienced photographer will tell you, progress in the creative field is more complex than just a declaration. It involves confronting harsh truths, adapting to changes, and continuous learning.
Coming to you from Evan Ranft, this insightful video outlines critical lessons for photographers aiming to thrive in 2024. One of the key points discussed is the inevitable integration of social media into a photographer's career. Ranft emphasizes the choice photographers must make: to either embrace social media as part of their business model or consciously decide to operate outside of it. This perspective is vital in today's digital age, where social media's role in business success cannot be ignored. Another significant aspect covered is the burgeoning importance of video content. For photographers looking to expand their services, understanding basic videography has become essential. This skill set not only broadens the scope of potential projects but also adds significant value to a photographer's portfolio.
Adapting to these changes, however, is not just about skill enhancement. It also involves a mental shift. Ranft underlines the need for photographers to understand their "why" – the core reason behind their pursuit of photography. This introspective approach helps in aligning one's work with personal values and missions, thus driving more meaningful and fulfilling career progress. Check out the video above for the full rundown from Ranft.
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