How many of you have ever been to a national park or hiking trail only to find people disregarding the rules and trails all in pursuit of an ever better selfie or photo for Instagram? Then check out this Instagram account that's getting traction right now for calling out those very people and their bad behavior.
The account simple titled PublicLandsHateYou is calling out the people, influencers, and subsequent brands behind them that are in the news lately for trashing, trampling, and just not giving a crap while visiting California's recent poppy “super bloom”. As you can see in some of these images, droves of people walk right past guard rails, barriers, and right off the path like it's nothing. As long as they can get a sweet shot for Instagram, who cares if the flowers underfoot get trampled, right? Well as it turns out, the brands behind some of these influencers might care to know what their spokespeople are up to.
For those who don't know, an influencer is a popular person that a brand pays to tell you to buy things. They are the walking, talking commercials of Instagram and it ranges from small start-up brands to the largest mulch-million dollar household name brands. This IG account is putting those folks on blast when they get caught disregarding the rules of the park for the sake of a photo that's probably going to tell you to buy a phone case, protein powder, tea, or something similar.
Check out the account and their website to see what's up. How do you feel when (if) you see this kind of behavior in real time? My two cents, as long as this is done from a position of respect (don't harass people or be cruel as that never yields the intended results) calling this kind of thing out seems like an appropriate way to go. If enough people start calling this kind of behavior out, the people in the images have actually have to address their own behavior.