One of the Weirdest Medium Format Cameras Ever Made

Before gaining popularity with the highly respected X Series and GFX Series, Fujifilm was quite active in the film industry, making some fantastic cameras that are still popular with enthusiasts today. One of the most interesting cameras they made was the GA645Zi, and this great video takes a look at what it is like to shoot with a medium format point and shoot.

Coming to you from Negative Feedback, this neat video takes a look at the Fujifilm GA645Zi. It is not often you see the words "medium format" and "point and shoot" used to describe the same camera, but GA645 series was made for just that. The GA645 came with a range of features designed to make it easier to use than most medium format cameras, such as a built-in light meter for automatic shooting and data printing outside the frame. While those were all useful features, what made the camera so unique was that when held in its normal orientation, it shot in portrait format. Look closely, and you will see that the viewfinder is oriented vertically instead of horizontally. The camera shoots fantastic images, and its strong automatic capabilities make it a great option for newer film shooters. Check out the video above to see it in action. 

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Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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