Today, Kodak released a new mobile application that helps film shooters pick a film for various occasions, giving hints on how to shoot it and where to get it developed locally. I love film and absolutely love that Kodak is taking a step like this. I think it'll help professional shooters while also making it easier to bring new photographers into the world of film. Check it out on iTunes!
Here's what Kodak has to say about the app and its presence at PhotoPlus:
"This app brings together the answers to some of the most asked questions we receive about our films – 'Where can I buy it?' 'How should I shoot it?' 'Who can develop it?'" said Dennis Olbrich, General Manager, Film, Paper & Output Systems and Vice President, Consumer Business, Eastman Kodak Company. "We wanted to give photographers of all levels a resource, literally right at their fingertips, that helps them find film and recommendations about how to maximize each film's performance. In addition, this app also provides information where customers can find film development services, so that no matter where photographers are, they can find a lab that uses KODAK Chemicals and Paper to bring their photography to life."
Kodak will have the new KODAK PROFESSIONAL Film App on display in its booth at PhotoPlus (863). In addition to the app, Kodak will also showcase its full portfolio of Professional Films and provide samples to PhotoPlus attendees. Kodak will also show its media portfolio, including newly enhanced versions of its silver-halide, UV-curable, and electrophotographic media. The portfolio creates high-quality, consistent output solutions for photographic labs of all sizes, ranging from small, single locations to global, commercial printing operations. These enhanced products and solutions illustrate Kodak's ongoing investment and commitment to the photographic industry.
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