Phase One Announces The A Series - Medium Format Mirrorless Camera Systems

Phase One Announces The A Series - Medium Format Mirrorless Camera Systems

Announced through Digital Transitions, is the new A series from Phase One. The A series is a line of medium format camera systems, with the power of mirrorless technology. This new system combines the power of Rodenstock optics, and ALPA bodies, making the first digital medium format camera system without the use of a mirror and in a much smaller package.

Information on this system is still incredibly limited - in fact, Phase One themselves haven't even released a press release on these new systems (Will update when more info becomes available). One thing for sure is that they're real, and will be available soon. No other details or images of these systems have been made available yet, but if you already have one, your previous digital backs should fit onto these systems without any issues.

Letter from Phase One

While product teams have been hard at work preparing the new A-series camera systems for market, Phase One and ALPA are happy to see such interest based on the early news shared by some of our U.S. partners. We regret any confusion, including the fact that the photo was of an internal prototype and not the finished product, but official images and more details will soon be on the way.

These new products are the first step in a long-term strategic & cooperative alliance between Phase One and ALPA that was announced at Photokina. Developing premium products for the world’s most demanding fine art photographers is our focus, and the A-series by Phase One and ALPA is taking the first steps in a creative new direction to integrate some of the highest performing and proven products -- across lenses, bodies, digital backs and software -- to make them easier and even more fun to use.

Below are the key highlights:
1 -- As noted, the A-series will be available in three versions: A250, A260 and A280 with 50MP, 60MP and 80MP respectively.
2 -- Each system will be individually configured with pre-loaded lens calibrations for Rodenstock ALPA 23mm, 35mm and 70mm lenses, making it easy to shoot great looking images out of the box.
3 -- Factory shimmed system marked with A-series badges on both body and back.
4 -- All systems will come with the required accessories -- including some new elements made specifically for this system, e.g. flexible lens shades, iPhone holder and new release cable.
5 -- A 5-year warranty on the system.
6 -- A special note on wifi: Phase One IQ250 camera systems have recently started supporting liveview over wi-fi using Capture Pilot 1.7 (which is already available for download to all IQ250 users). Liveview over wi-fi will also be a cool new feature for the CMOS based A250 using an upcoming 1.8 release.

Thanks for the patience. In December we will share even more details on the new systems including the new factory lens calibration feature, accessories, detailed tech specs, product images, pricing and even better, they will begin shipping!

For more information on these camera systems, be sure to check out Digital Transitions announcement on the systems.

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J H's picture

Wow now that is some cool stuff! Nice to see the mirror-less area being taken up another notch.

Roman France's picture

I just got this email myself and was like like "WAIT? WHAAAA?" I need to know more.

Jacob delaRosa's picture

(Crosses fingers for sub 5k)

Jacob delaRosa's picture

Well a guy can dream. Wasn't too long ago that DX digital cameras were "affordable" at $5000. It's only a matter of time.

Anonymous's picture

Lol :-)

Roman France's picture

The price points are insane. $47K to get in.

Is that an iPhone on top of the cameras in those pictures?

Chris Valites's picture

It is. Alpa makes an iPhone holder, which is great for the IQ2 series with wireless live preview and Capture Pilot. I believe it's the SDH:

Chris Valites
Capture Integration
Research, Marketing, & Support

Jon Trengereid's picture

Wish my crappy Hasselblad H4D could do that too...

Bart Zwemmer's picture

Doesnt the IQ2 series have live view? What would be the benefit of the iphone on top?

Zach Sutton's picture

From my understanding, it's new for the IQ2 series of digital backs...which are the newest line from PhaseOne

Steven Heger's picture

Sure the IQ2 line is new enough, but the "camera" itself is a slightly evolved design of something thats nearly 20 years old.
... with an iphone on top

Lowell Mason's picture

must be around the cost of a pentax. patiently waits lol

Lowell Mason's picture

I wasn't being serious. As a PhaseOne owner myself i know full and well how much things cost. Joke missed, apologies.

Eric Reichbaum's picture

So basically Digital Transitions is selling three different parts that are all available separately and calling this a new camera?

Sasha Onyshchenko's picture

I had that thought too. And aren't all tech cameras mirrorless?!

Walker Anderson's picture

people have been using alpas and phase one backs for a while...

Mike Last's picture

Pretty sure this isn't a new announcement from Phase One and just a bundle offered by Digital Transitions. The Alpa 12 TC has been out since 2005 and the IQ2 backs earlier this year. The liveview to iPhone is built into the IQ2 backs.

No Mike, this is a Phase One program, DT is only communicating it. These are available through any Phase One fully authorized dealer. The A Series packages, and they are packages with some extras, like the extra warranty and the branding and look/feel changes of the bodies, they are not discounted bundles. The cost of the same standard items (Phase One IQ250/260/280, Alpa TC, Rodenstock 35HR, and accessories) is virtually the same.

Mike Last's picture

Thanks for clarifying Steve. The warranty on IQ2 backs was already 5 years. So the Alpa 12TC has a few modifications... and the other items inherit the 5 year warranty?

Sebastian Mas's picture

So.. Phase One stopped using Mamiya bodies to use Alpas?

Zach Sutton's picture

Just offering another option I imagine. Phase owns Mamiya...and purchased them for their I couldn't imagine them scrapping Mamiya

Spy Black's picture

The monitor on the top (iPhone or otherwise) kinda offsets the whole compact mirrorless thing. Needs an effective compact EVF. I know a lot of people, especially in studio environments, shoot tethered, but I like to compose though a viewfinder. That's just me, it's how I've done it for a long time. I guess others might be happy with this kind of arrangement.

I'd say this probably has something to do with Sony and Mamiya going down this same road.

Zach Sutton's picture

That monitor is just an iPhone and is an optional mount to the mirrorless system.

Spy Black's picture

Yeah I see that, but the camera doesn't have a native viewfinder of monitor.

Chris Valites's picture

But the IQ2 series (and IQ1, for that matter) has Live View, effectively a very large EVF like those found on various mirrorless cameras.

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