Tiffen Introduces Lowel GL-1 Power LED Light

Tiffen Introduces Lowel GL-1 Power LED Light

Being a photographer who loves using off camera lighting, I am always intrigued by new and innovative lighting gadgets. Tiffen unveiled the Lowel GL-1 Power LED Light at PDN this week, and it is definitely something different in comparison to the types of lighting I am used to. 

From the official press release:

About the New Lowel GL-1 Power LED Light
Designed in conjunction with world-renowned wedding and event photographers Brian Marcus and John Solano, the Lowel GL-1 is the perfect complement to today’s DSLR cameras. It lets shooters harness the creative potential of high ISO shoots.

The Lowel GL-1 Power LED is a battery-powered, focusable and dimmable, photo-quality tungsten color LED light. This means users can control the diameter of the light beam, focusing from a tight spot to a wide flood. The beam is very even, from edge to edge, with no hot spots.

GL-1's dimming ability lets users vary the amount of light output from 5-100%, without any shift in color temperature, to perfectly match the atmosphere of the location. With the integrity of the atmosphere maintained, photographers and videographers can see the exact effect the light has on their shot.

The New Lowel GL-1 Power LED Feature and Benefit Highlights Include:

Powerful Output – State-of-the-art LED provides a wide focus range, from spot to flood; allows shooters to create that dramatic Hollywood-style lighting either close up or from 20 feet away

Tungsten Color – Flatters skin tones, outputting a very high-quality photo image

Self-Contained DC Power – Gives shooters maximum portability and speed in lighting placement

Two Ways of Dimming – 1) Use the adjustable Dimming Trigger to quickly achieve the perfect light level for short-term handheld use; 2) Lock the light ON and dial in intensity for longer-term constant output at any level, perfect for mounted use or time lapse “Light Painting”

Silent Diaphragm Cooling – Eliminates distraction while shooting in quiet moments

1/4-20 Screw-Thread on GL-1 Base – Provides option for tripod/stand mounting for longer term lighting setups

Lowel GL1 Power LED Specifications
• Dimmable focusing LED fixture
• Dimming Range – 5-100%
• Color Temperature – 3000K
• Color Rendering Index – 90
• Focus Range – 5:1 (approximate)
• Output Reading at 5 feet, full spot: 398-foot candles
• Output Reading at 5 feet, full flood: 73-foot candles

Pricing and Availability
With an MSRP of less than 800.00 USD, the Lowel GL-1 Light will be released in Q4 2012.

To me this all seems really interesting, but generally when a company says "an MSRP of less than ____" it normally doesn't tend to be much less than the number they state. With that being said, paying $700+ for this seems like a big chunk of change for one light. Time will tell the uses and efficiency of this guy once it hits the market. What do you all think? Let us know in the comments below.

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This looks like a flashlight am I missing something?

No, they don't, not in the slightest. 

why 3000k?? wouldn't daylight balanced 5000k be better??? i mean, you can always gel, but 5000k is like a standard....

 Daylight Balance would be better if it didn't have a filter mount - It's tungsten based temp gives it a warm glow to the photos - go to www.thegunlight.com to see the light do it's thing. A review with no research is all this is.

Jeroen Nieuwhuis's picture

Hehe Zack Arias just made fun on this piece of 'light' and I sure agree with him => http://instagram.com/p/RNh98ymojI/

haha, I'm not a Zack Arias fun but if he keeps on posting truth like this....I might be.

Patrick Hall's picture

Ha, my thoughts exactly :)

Nicholas's picture

I really cannot justify this purchase when I can get a Paul C Buff Einstein instead. 

You are comparing Apples to Oranges.
This is a constant Light source. With a Fresnel Lens.
You are comparing this to a flash.

They are two different tools.
Both are needed.

the only thing that is more ridiculous than this product is it's pricing ...  

Obama 2012? BACKWARD's picture

Didn't you just type above:
"You are comparing Apples to Oranges.
This is a constant Light source. With a Fresnel Lens.
You are comparing this to a flash.

They are two different tools."

They could sell Hundreds of thousands of these if they priced it right, but nooooo, they have to be greedy.  It's a flashlight, that's it.  It costs 5-10 bucks to produce in China, come on!!!

Mike Kelley's picture

This thing better be able to light up the Taj Mahal from Everest for that price

Its a 35 watt LED
That is equal to a 250 watt Halogen lamp

Just buy a Z Ray (Binkman dual xeon) at 29 bucks and set a custom white balance.. works fine.. 

I started using those 7 years ago.
You cant do an even illumination from 30 feet away.
The light fall off is terrible at a long distance and the lights are not photo quality.
Or Video Quality.
Illumination is far from being even.

But the brinkman is worth the price of $29.00

Travis Johansen's picture

I saw it at WPPI 2012 and it looked cool but I'd say max price of maybe $150?

It's a flashlight for gosh sake. 

And a Lambo is just a car.

Obama 2012? BACKWARD's picture

 this isn't a Lambo, it's more like an Acura that THINKS its a Lambo when its really just a hyped up Honda

Travis Johansen's picture

Thanks "Obama 2012? BACKWARD". Couldn't have said it better.

Nathan P's picture

LOL, add photo in front of the description and add $770. Granted this product has a few more benefits than the link below, but are they worth it??


Its worth it if you make your living from the images you take.

You are incredibly defensive about this product. It is a cordless drill/light with a $5 fresnel lens. For the price it should have variable white balance (with precise digital readout/setting), a solar charging circuit so I never have to plug it in, and a lifetime warranty and free batteries for life, as is common with a number of brands of the (<$100) cordless drills on which it is so obviously based. 

Obama 2012? BACKWARD's picture

 right because no one EVER made money in photography before this flashlight was marketed by Lowel

LOL, Zack Arias keepin' it real! This is a rip off

Gary Meyer's picture

I doubt it will matter how much this thing costs. It aesthetically looks awful, and I doubt it will function well. Why put a handle on a light when you still have to hold the camera? Also this thing looks like it will be really unbalanced when its attached to the top of a lightstand by the 1/4-20 bolt. Just get one of these (http://www.boschtools.com/Products/Tools/Pages/BoschProductDetail.aspx?p...) and you can have removable, rechargeable batteries for it that will work with power tools. And who doesn't like power tools?

Aesthetically Awful???
How about eregonomically perfect for an assistant to use.

Unit is 3.5 pounds.
Perfect on a stand with a tilt head.

Obama 2012? BACKWARD's picture

 I'm sorry your design sucks and will be discontinued before the second production run