Pentax has had a long fall in the industry since the digital era of photography. Once a major player in the film industry, Pentax now only touches on about 6% of the entire DSLR market and under 2% when you account all digital camera purchases in the last few years. But they did get one thing right, and that is the Gunmetal-Grey Pentax K-3 Prestige Edition.
Now I’m certainly not one to look at cosmetics when it comes to photography gear. I like that my Canon 5d Mark III is simple in styling, and if you’ve seen my lighting gear before, you’ll notice how it looks like it’s been on a few tours of active duty. However, what does appeal to me is the flashiness of the Gunmetal-Grey without coming off too strong - a topic that Pentax hasn’t ever really hit before.
While it’s still a Pentax, and likely an under-performer in today’s standards, the styling and design are a fresh take on something I never thought I’ve wanted. You see, I’ve always liked that my camera comes in one color, boring matte-black. I’ve looked at Pentax’s previous installments with their Lego and fishing lure inspired color designs, and have always felt a sense of pride when it came to my boring old Canon. But this new Gunmetal-Grey has me swooning a little bit, after ignoring the badge below the hotshoe, of course.
Again, Pentax hasn’t always done this right either, priding themselves on customizability of colors over features. What they’ve left users in the past is a series of clashing colors, and ugly combos that make them look like they’re more of a Hasbro brand than an actual camera company.
Don’t get me wrong, I’m still going to look at dynamic range, sensor capabilities and frames per second beyond all else, and not willing to buy into a camera system that doesn’t have the best features to accommodate me. However, the Pentax Gunmetal-Grey K-3 has gotten me excited to look at a camera - a feeling I haven’t had in a long time. Perhaps now, I’m ready to diverge from my little black generic box of a camera, and hope that Canon provides me with some Gunmetal-Grey options in future installments (seriously, even the name sounds awesome).
So perhaps with the announcement of the Pentax Gunmetal-Grey K-3, we can see a new side of Pentax. A side that is serious, that is tough, and a side that has some sexiness to it. Something we can all hope, with the soon to be release of the Pentax CMOS 645Z Medium Format camera. But until we’re sure of their new face and changes, we just have to sit and shallowly crush on this new little camera announcement.
If you’re shallow, and have fallen in love with the Pentax K-3 in Gunmetal-Grey, you can preorder it here.