Am I Switching From Profoto? An Honest Review of the System

Having been a Profoto user for most of my career, I have experienced pretty much everything they have to offer. I have bought a substantial amount of Profoto equipment myself and use it as my daily driver. Being a huge investment, I wondered if it was worth it. Well, here are my results.

[Extreme Light] This Handheld LED Light Produces Over 15,000 Lumens For Overpowering The Sun

Now this is pretty interesting. Recently at the 2012 SHOT show (tradeshow for outdoors and hunting), Foursevens revealed their new lithium powered LED light. Unlike typical LED lights, the XM18 produces an unprecedented 15,000 lumens of light. According to my simple calculations, the XM18 might be more powerful than your low to mid level Arri HMI lights!
Fstoppers Reviews the Viltrox 23mm f/1.4 APS-C (Don't Buy the Fuji Equivalent)

Viltrox comes with a pedigree for manufacturing good quality lenses at a low price point, so the entry of the 23 mm f/1.4 in Fuji X-mount and Sony E-mount is highly anticipated, not least because it is nearly $600 cheaper than the Fuji equivalent. Is it worthy of the hype and does that make it the perfect travel prime?

Under Armour's Great Advertising and What We Can Learn From Them

I consider myself an advertising connoisseur - both of print and motion. As I continue on my journey as an image-maker, however, it becomes harder and harder for ads to impress me. I'm jaded. But that said, Under Armour is really killing it these days with their highly relable and modern ads.

Using PC Lenses (Perspective Control, Not Politically Correct) in Fashion and Portrait Photography

Perspective Control lenses for SLR cameras were developed primarily for architecture, interior, and still-life photography applications. PC lenses simulate some of the movements and control that photographers can get from a view camera. They are great for keeping lines parallel and subjects in focus. Just as PC lenses allow photographers to control what is in focus, they also allow you to control what goes out of focus and how quickly it does that. Fashion and portrait photos with enhanced bokeh or selective focus create dreamy blur and guide attention to the areas remaining in focus.

The Silver Lining Of A Saturated Photography Market

In just a couple clicks, you can register your business with the state and set up a social media network for a nominal fee. How can you navigate and succeed in your market when everyone and your neighbor have started a photography business? How do you stay positive?

Sony FE 70-200mm f/2.8 GM Will Cost $2,600 - Here’s Our First Hands-On Look

Today Sony finally announced pricing and shipping times for their upcoming release of the FE 70-200mm f/2.8 G Master OSS lens and teleconverters. First introduced in early February alongside the FE 85mm f/1.4 GM and FE 24-70mm f/2.8 GM lenses, the 70-200mm GM will be shipping in July and cost $2,600. The 1.4x and 2.0x teleconverters designed to exclusively fit the new 70-200mm GM will each cost $500 and ship in July as well. Sony allowed me to use one of the first retail production models off the assembly line and share my images with you, so let’s dive into sample images and my thoughts on how it stacks up.

Tamron Announces the 17-35mm F/2.8-4 Di OSD Lens

Tonight, Tamron announced the Tamron 17-35mm f/2.8-4 Di OSD lens, an incredibly small and light weight ultra-wide-angle zoom for 35mm full-frame DSLR cameras. With an emphasis on portability and reducing backlight flare, this could be THE ultra-wide-angle lens to make it’s way into your bag.

The ELB 400 - Elinchrom's New Portrable Strobe Announced

With the recent announcement of the Profoto B2, Elinchrom's position in the ultra-portrable strobe pack market was somewhat overshadowed as the former exceeded the Elinchrom Quadra Hybrid in many aspects. Not to be outdone, Elinchrom has now announced the release of its next generation on-location pack and head kit known as the ELB 400.

The Monitor That Made Me Say Wow: A Review of BenQ’s 4K PD3200U

In the last few years, monitor technology has gone in a number of new and unique directions, with technology like ultra-wide aspect ratios, HDR support, and 8K resolution. Each of those features appeals to a particular user, but it almost seems like content creators have been left out.

Custom Automotive Hard Drives And Thumb Drives For Unique Client File Delivery

As some of you may know by now, I'm a commercial photographer that gets some great opportunities to shoot epic movie and tv cars. Honestly, most of my paid shoots are portrait-related, but I just love all things cars and my clients know that. Last year, I came across a rad company called Flash Rods that makes custom memory storage (hard drives and thumb drives) based from 1:18 scale models and matchbox cars, including movie and tv cars like the Ecto1, Back to The Future Delorean, and A Team Van to deliver my files to clients.

We Review the Benro Rhino 24C Carbon Fiber Tripod

If you would put your trust on just one tripod for all the shooting requirements that you commonly face, what features are non-negotiable for you? Let’s see if this carbon fiber tripod from Benro would fit that description.

One of the Best Ways to Become a Better Photographer

There are a thousand skills — technical, artistic, and observational — that need to be mastered to make great images. But to really get better we have to, first, learn to do this.

Choosing The Right Restaurant Table

All restaurants aren't the same. They will serve different dishes, have different interiors, and charge different amounts for what they serve. When you are assigned to shoot a restaurant's signature dish, you will find that all restaurants will have one thing in common. There will be a table for guests to dine at, and for you to shoot at. Do you think of a table as just a table? Before you brush off the importance of selecting the right shooting surface, let me show you a few examples of how this decision will impact your image.

Step Up Your Landscape Photography Using Tiffen's Pro100 Series Filter System

The more you photograph people, places, and things, the more you understand how much control the available light has over the outcome of your image. Taking advantage of tools like filters to limit or modify the light coming into your camera is a great way to craft a unique image and even add a dramatic flare that you may not be able to create otherwise.

Using CoWorking Spaces to Transform Your Business

In the photography industry, having a "studio" or "meeting space" translates to success in most client's eyes. The thing is, typical photographers would rather spend their cash on gear, than a studio they would probably only use once a month. Recently there's been an abundance of places for people to meet with clients as well as have their own out of home office. They're called coworking spaces and have been popping up around the country.

Why Your Gear Matters Most for the Ultimate Photography Genre

Bird photography is arguably the most demanding genre. The equipment quality, the photographer's camera skills, and their ability to create a narrative are pushed far beyond any other genre. Here’s what I discovered about cameras, lenses, and bird photography.

How Google Was Made (BTSV of their Splash Logo)

See how the insanely skilled, commercial photographer Alex Koloskov and his passionate retouching counterpart Genia Larionova (aka AKELstudio) turnout the Google splash logo in this fun and insightful behind the scenes video. I love these two already.

Grow Your Photography Business With A Little Focus

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business.