Browse any amateur fashion photography page, and you will quickly discover that a lot of the work is just pretty girls in average outfits. It almost seems like a lot of this “photography” is not so much about the clothes as it is about the girls. In this article, we will discuss the causes of this phenomenon and answer the question: what is real fashion photography?

The process of creating technically solid images can seem a bit daunting. But there aren’t actually all that many variables a photographer has to contend with, nor that many things those variables directly influence. But, as with everything, the devil is in the details.

Morgan Maassen is a blossoming surf photographer with many notable photography achievements under his belt at the ripe and youthful age of 24 years old. Already nailing covers for some of the industry's most recognizable magazines, Maassen has made a name for himself and his unique photographic style in the surfing world. Maassen's work often borders the line between an ethereal, dreamlike universe and a sharp contrasted reality of life on the water. Fstoppers had an opportunity to sit down with Maassen and ask him a few questions about how he got to where he is, what inspires him, and how he approaches underwater photography on a daily basis.

Featured last year for his "Wedding Day Zombie Apocalypse" composite, Photographer Josiah Moore is up to his old tricks again. This past fall he shot a wedding where both the Bride and Groom were car enthusiasts. He decided to make a fun chase scene out of a photo from the reception, and this video shows his process in Photoshop.

Brevitē has announced two interesting bags, the Rolltop and the Rucksack. Designed to minimize the appearance of being a camera bag with expensive gear inside, they offer a great alternative if you're looking to be a bit more discreet or fashionable.

Having been a Profoto user for most of my career, I have experienced pretty much everything they have to offer. I have bought a substantial amount of Profoto equipment myself and use it as my daily driver. Being a huge investment, I wondered if it was worth it. Well, here are my results.

I consider myself an advertising connoisseur - both of print and motion. As I continue on my journey as an image-maker, however, it becomes harder and harder for ads to impress me. I'm jaded. But that said, Under Armour is really killing it these days with their highly relable and modern ads.

You prepared your bag for the day, you charged your batteries, formatted your cards, and dusted your lenses. But have you forgotten anything? Here is what is also important to think about for a blissful day of shooting.

Sigma has done it again, announcing several more new and exciting lenses for a variety of brands and mounts.

Today Sony finally announced pricing and shipping times for their upcoming release of the FE 70-200mm f/2.8 G Master OSS lens and teleconverters. First introduced in early February alongside the FE 85mm f/1.4 GM and FE 24-70mm f/2.8 GM lenses, the 70-200mm GM will be shipping in July and cost $2,600. The 1.4x and 2.0x teleconverters designed to exclusively fit the new 70-200mm GM will each cost $500 and ship in July as well. Sony allowed me to use one of the first retail production models off the assembly line and share my images with you, so let’s dive into sample images and my thoughts on how it stacks up.

Compositing frames in your interior photographs can be extremely time-consuming. With this simple technique developed by Mike Kelley, you can quickly and easily lighten doorways in post-processing while freeing up your editing time.

With the recent announcement of the Profoto B2, Elinchrom's position in the ultra-portrable strobe pack market was somewhat overshadowed as the former exceeded the Elinchrom Quadra Hybrid in many aspects. Not to be outdone, Elinchrom has now announced the release of its next generation on-location pack and head kit known as the ELB 400.