YouTube Star Casey Neistat Gets a Daily Show at CNN

YouTube Star Casey Neistat Gets a Daily Show at CNN

Casey Neistat built a name for himself with his documentaries and unique editing style long before his daily vlog started. When CNN purchased his team for $25 million, he had over 6 million subscribers on YouTube, but it wasn't clear what he'd do for CNN. But the latest news is that he will be getting his own daily show at CNN which will run at 5 p.m. and is planned to launch in March. 

Neistat told the New York Times that "a huge part of my particular audience sees news and media as largely broken," and sees the youth not responding or trusting the institutions that provide it. 

CNN President Jeff Zucker met Neistat about two years ago and brought his son along. He told Neistat, "My son says that you're the only person who matters in media."

What the show will be about is still not clear, and Neistat's YouTube channel was not part of the deal and he still owns and produces content for it.

I'm impressed with Jeff Zucker listening to his son, knowing that they are the not-so-distant future leaders who will need people they trust to provide information in an appealing way. This is what Neistat can do, and do very well. The amazing part is, this is only the beginning.

[via Business Insider]

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32 Comments

Allen Reid's picture

Two Casey Neistat articles in one day! By "young people" do they mean this show will be geared toward teens like Zucker's son? While I'm interested to see this concept, I wonder what demographic will be targeted? And how will they measure it's success?

What is with all the features on this guy. Is he a great photographer? Exceptional videographer? A baboon who has more tricks than reciting decades old "success" principles? I'd honestly like to see more Kim Kardashian posts, as she is clearly more credentialed in photography with her best selling selfie book, and if its because he somehow tricked someone into giving him $25 million as a measure of his worth of featuring here, well that's a bad month for what Ms. Kardashian-West earns.

Patrick Hall's picture

I like Casey because he films all his stuff, edits all his stuff, finds fairly interesting things to film 24/7, is a great motivator for creatives, and he also sets goals and sticks to them. Very few people I know could produce generally entertaining youtube videos on a daily basis for over a year. That's some major dedication that should be praised in our society.

100% agree. He worked his ass off.

David Hynes's picture

Amen. This guy works harder than anyone I know and deserves the recognition for his video work. Comparing Casey to Kim Kardashian is like trying to compare a camera to a potato.

tristan lamour's picture

i was going to explain why and how but it seems like that wouldn't help you much. So forget it. Move along. Nothing to see here.

"Neistat told the New York Times that "a huge part of my particular audience sees news and media as largely broken," and sees the youth not responding or trusting the institutions that provide it."

That's because there are very few actual journalists left. The vast majority of them are so deeply aligned with leftist ideology that they can't help themselves in having an agenda that furthers that ideology. I suspect he will be no different, if not now then in the future. At least on sites like YouTube you can see things that traditional media never shows. Now he's likely not going to be able to do that, if he did it in the first place.

Patrick Hall's picture

I think the larger problem is that all the publishers have been bought and consolidated into 6 major media companies. In the 80s you had about 50 companies providing content on tv and in print and now they are all owned by the big 6. That's a lot of media bias.

Yep, that is also a big problem, and not just when it comes to the media. Today we actually have far less competition for most everything.

Patrick Hall's picture

I watched this TedTalk on a flight recently, and while I'm a bit cynical when it comes to the gender identity craze going on right now, this video really hit me in a powerful way. It really shows some of the media bias we are seeing today and it is important to realize that when the media is owned by 6 companies, they are selling us EXACTLY what they want us to buy and believe.

https://www.youtube.com/watch?v=O_z2v42F0E0

Thanks for the link. It was interesting to learn of the product limitations I didn't know existed. The only issue I have with what the speaker was talking about is when he mentioned "equally represented." As a society yes we want to encourage girls and young women, and boys and young men, to do what they are interested in, but we also need to be careful we don't push it too far just for the sake of equal representation. After all, beyond what media says or doesn't say, men and women are still different in significant ways. I don't want to see girls and young women pushed by society into doing things that they may not really be interested in.

The transgender issue in regards to children is really disturbing to me because what I see is an agenda driven by adults more interested in equal representation. I say let children be children. If a child is interested in watching a TV show or playing with a toy meant for the opposite sex, I see no problem with that. But, that doesn't mean that child should be encouraged to change sexes, even if the child has somehow come to that conclusion. Let that child grow up and then make their own decision as an adult, that is also hopefully well educated both intellectually and emotionally.

Dallas Dahms's picture

CNN is completely broken as a reputable news outlet and this is how they figure they will gain more credibility? I dunno. Maybe the DNC will nominate him for the next presidency candidate too seeing as he is so in touch with the average man on the street. World gone mad...

Simon Patterson's picture

Neistat won't help them gain any credibility; all that will happen is that he will lose credibility. But he will grow in popularity and riches, which I suspect are the main reasons anyone in his shoes would sign up for the job.

Dallas Dahms's picture

Very true. In many ways Neistat and Trump are similar animals. They feast on attention, albeit of a different flavour.

Simon Patterson's picture

Yep, I suspect that's what many of Neistat's fans are starting to complain about. They are realising that they follow just another politician.

I think he will therefore recede into the big pack of popular, vacuous media personalities who have big bank accounts but little credibility or authority as a voice worthy of paying attention to.

Dallas Dahms's picture

Most of Neistat's fans aren't even literate. Just read the comments and a picture emerges over who we are dealing with (and their mentality). Sadly this is the future electorate, a legion of whiny, malleable minions seeking self pleasure on a constant basis.

Simon Patterson's picture

I think you just described much of the western world, actually!

Ett Venter's picture

Keep the Casey articles coming. Casey's a big part of showing what's wrong with this generation, and what's great about this generation. Dude is an absolute visionary, and a great example to all the photographers who think they can make a difference without working their asses off.

Maybe now he can afford to get a haircut.

Really? A comment like that in 2017?

Anonymous's picture

CNN may be floundering, and this an attempt to capture a youth audience, but overlooks the trend to discount traditional gatekeeper information sources in whatever bubbles up. The implication of bringing Casey on is that millennials actually watch news tv...
In terms of Caseys product, I can't knock the fruits of undeniable hard work, but he seems to be forcing it and less natural of late..he sure isn't Walter Kronkite.

Simon Patterson's picture

I suspect the idea is for Casey to use his YouTube channel to drive traffic to CNN, in a similar way to how he used it to try to drive traffic to his Beme app.

I watched all his YouTube vids and I agree he seems to have been forcing it lately - his move to CNN looks like trying to fit a square peg into a round hole.

Allen Reid's picture

So I'm assuming now that he is a "journalist" working for a news organization he can no longer accept the free gifts from sponsors? It'll be interesting to see how he handles the massive amount of criticism he will receive now compared to his life as just a youtuber.

Patrick Hall's picture

You don't need free gifts once your salary makes you millions a year.

David Stephen Kalonick's picture

How do you know he'll be a journalist? What if it's an opinion show.

Allen Reid's picture

That's a good point, he may just be the host of the show. But he said there will be "journalists" involved. His definition may be a little looser.

Kyle Medina's picture

Get that money Casey!

Allen Reid's picture

True, but that won't stop companies sending him stuff hoping to get a shoutout in a video. Also, I know many cases where the more famous people are the more free stuff they get...especially athletes.

Chris Johnson's picture

Well I don't have cable so I guess no Casey for me. Thought this man was about being connected with his audience not running a tv show on one of the biggest networks around.

Robin Browne's picture

Love his videos, political views not so much.

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