To take The Buggles out of context — digital killed the film star. But just as podcasts are one of the biggest growth areas in media, so is film on the up. Forget buying digital. Your next camera should be film, and here's why.
That Nikon D810 you bought three years ago takes almost identical photos to the Z6, and when it comes to shooting a wedding or covering an event, it offers little marginal benefit other than emptying your wallet of a little (or a lot) more cash. Ultimately, professional (and by proxy, amateur) photographers dance to the tune of the commercial sector and the fads and fashions that are driving the market forward.
There is a definite trend from art directors for requesting "bigger" and "more," and this often translates into using top-end medium format cameras from the likes of Hasselblad and Phase. Outside of this (and a few other niche areas), you'd be hard pressed to tell whether a Canon 6D Mark II, Panasonic Lumix G90, Fuji X-T3, or Huawei P30 Pro (witness Ben Von Wong's P8 promo) took the shot. However, you can make yourself stand out from the crowd by offering to shoot film, something I do for weddings. Film is back, and here are four great reasons why your next camera should be film.
1. Retro Analog Is Back in Style
Retro is firmly here, be that flares, Converse Classics, or the Playstation 1. Nik haS long offered filter presets for the PC, while (for example) VSCO is one of a plethora of phone apps that do similar. Social media is actually a misnomer for visual media; photos trump everything when it comes to a status update. Witness Instagram, Facebook, and SnapChat to see how far the medium can be pushed. Filters and presets are de rigeur as long as it is instant and memorable, with color grading a critical element. In short, that fickle beast that is the general public wants — even loves — seeing retro styled images.
2. Film Sales Are Rising
Of course, you don't need a film camera to apply a digital preset, but users actually want more than just to post an instantly forgotten status update. Physical media is big business and there is nothing better than having a print in your hand. This goes some way to explain the explosion in photo gifts in recent years: canvases, photobooks, mugs, t-shirts, and cushions. You name it, someone can print a photo on it. Maybe it's a strange coincidence of fate, but Instagram and the Polaroid both share the square format. Square prints crop up again and again for online printing, while Polaroid (formerly the Impossible Project) and Fuji both have square instant prints.
In fact, it's not analog per se that people want, but instant gratification — the instant print. Technical perfection is not a consideration. Film sales are up, with Fuji selling more instant Instax cameras that digital cameras. More widely, film sales are increasing, with the likes of Kodak bringing Ektachrome back to market.
3. Digital Cameras Are Dead
I've talked about the death of digital camera sales before, and the writing is clearly on the wall. With sales down 83% from their peak in 2010, the camera is going back to the expensive niche status is held in the 1950s and 1960s. There is no volume left in the market. Smartphones are where there is camera growth and, crucially, development. That's not to say camera manufacturers aren't in this market. They are, and this is no better demonstrated than by Sony, but the new players, such as Google, Samsung, Huawei, and Apple have shifted the goal posts. That said, the imagery produced by smartphones doesn't stand up under close scrutiny; however, for their target audience, it is good enough, and the gap is closing rapidly with each iteration.
4. Slow Photography
Digital photography has created a strange phenomenon in the search for the perfect moment: the video frame. In short, video has killed the stills star.
This was perhaps entirely predictable, and you only have to look back at the contact sheets of the pros at Magnum to see the start of that search. Digital photography allowed instant, unlimited, photography, and the advent of 4K made photo from video genuinely useful, something that Panasonic was quick to exploit with its 4K photo mode. The latter is conceptually similar to Samsung's "motion photo."
While spray and pray clearly has its applications, there is reason to slow down. It will make you calmer and as a result, more considered. It can help you to see what you are looking at and for people, give you time and space to connect with your subjects. Not being able to see the end result forces you to rely on your technique; once you realize that you don't need to worry about what the camera has captured, you can focus upon what's in front of you, savoring the moment.
What to Buy?
Not surprisingly, there is a plethora of secondhand film cameras for sale at stupidly low prices. Choose your favorite auction site and take the usual precautions when buying (check out Paul Parker's Ultimate Guide), or use a reputable retailer who offers an appropriate warranty. When it comes to choice, I offer three suggestions. Firstly, stick with a familiar brand. Not only will it make shooting with the camera itself friendly and familiar, but your existing lenses may well be usable. In my case, I opted for the relatively recent Nikon F100, which works with all my F-mount lenses. It was home away from home, except I was shooting on film. Secondly, if you want to try something different or experience a blast from the past, then look for a job lot. Many enthusiasts are selling full body and lens collections, which means everything is ready for you. Finally, you may may want to use this opportunity to experiment with medium or large format cameras. There are a wealth of medium format options available, particularly with stalwarts from the golden age such as Bronica. And if you want to really slow down, then how about a new large format camera from Intrepid (and an Fstoppers review)?
Take a step in to the future and buy a film camera:
Film is dead… long live film!
Lead image courtesy of coyot via Pixabay, body images courtesy of Pexels and SeppHvia Pixabay. All used under Creative Commons.
Please stop telling people to buy film cameras. Few years ago I could go to garage sales and my local thrift stores and find really cool stuff that I can actually use. Now, I cant find much. I'm assuming that's because of this film trend. I feel like people are buying up all the cool stuff and when they realize they wont ever shoot film they put the stuff up on eBay for crazy prices.
It is a problem. Cameras that I bought 6 or 7 years ago for $5 are selling for hundreds now. Ever since the mirror less stuff came out, lenses that were not wanted are now ridiculous in price. All the stuff I didn't know about then and want now is way too over priced. :(
Heck, cameras I bought 45 and 50 years ago are selling hundreds more now than I paid for them back then..
Shooting stills, film is a pain in the ass & digital can't compete with the look of it ever to the untrained eye.. no way no how..and that's why all the important big movies are shot on film.
what are you trying to say..
I think I have enough of both types. I do think film gives you a differentiating option for wedding and portrait customers, though. I also think that shooting film can improve your photography in general. Lastly, I think that if you've not been doing much photography lately, and miss it, then anything that gets you excited and out there again is a good thing, whether that's a new lens, a new camera,... or an old camera.
About 3 years ago I picked up my old Olympus Trip 35 and put a roll through it for fun. I was immediatly hooked. Shooting film most weekends now, I've shot about 120 rolls and bought about 10 cameras, including 35mm, 6x6 medium format and half frame. I've been thinking of getting into 6x9 or 4x5 large format recently as well. I've been doing my own B&W and C41 development, scanning and bulk loading film. Whilst I also own a Sony mirrorless with FD adaptor, I find myself very seldom using it. My go-to camera is my Canon FT QL for it's absolute simplicity and good FD glass. Having shot digital and B&W film back to back using iso 100 film and Xtol fine grain developer, I've found that the film holds up fairly well compared to the 24Mp APSC digital in terms of resolution. Going to Adox CMS 20 film would probably surpass a 24Mp APSC in terms of resolution (at the cost of dynamic range). Granted, this is by no means the be all and and all, but it's good to know how they compare. For those that are saying that the cost of film is prohibitive, quickly pricing a complete setup of camera(e.g. Canon A series), scanner (OpticFilm 8100), developing kit, chemicals, bulk loader and about 150 B&W rolls of bulk rolled film, the total is about the same price as a current Sony Alpha 6100 body - About £650. Shooting about a roll a week, that's about 3 years of shooting for the same price. Or you could buy a $20 camera, a $2.50 roll of film and have fun. Isn't that what it's about? Format has very little to do with the quality of the outcome. It's the subject that matters. The other thing that I love is that my negatives are filed away and can be rescanned in 50 years time, unlike many of my digital photos that have just "disapeared" over the years.
Wow - love the sarcasm. Sure, I'm not shooting 100 rolls a day, but I'm not a professional trying to make a living out it. I shoot photos of my family, kids, travels and streeet. I'm a software developer/consultant that's knee deep in tech every day and enjoy getting away from all of it. So, I totaly get using the most conveneint tools for the job - There's no ways that I'd try use punch cards and a type writer to code on or write a spec document on. That'd be frustrating and a waste of time/money. But, for mere mortal hobyists like myself, there's more to it that just the convenience. That's the difference - A pro shoots for money and the rest of us do it for fun. If you think that the world is only about convenience, why do people drive classic cars, wear antiquated mechanical watches, listen to vinyls, antiques, polaroids/instax, care about paintings when a digital photo is so much more realistic, or for that matter film? For most pros shooting fashion or lifestyle photos, unless there was a specific look that you were going for, it wouldn't make sense to shoot film. However, there are paying wedding customers who prefer film - and in that case, you do what your client wants. The photography world is made up of various different users and not only pros trying to churn out their next model portfolio. I say, if someone is keen on using film for whatever reason - go for it.
OK - so, maybe the choice of the word "convenience" might not have been the best. Maybe "efficient" would be closer? What I meant is that I'm not concerned about the speed at which I shoot, the cost of each shot, the ability to show my client the results immediately whilst tethered to a monitor or have to turnaround a project by a certain deadline. I do know some of the constraints of professional photographers and that's why I said I get that film isn't for pro's trying to make money in most cases.
I wasn't disparaging professional photographers in any way because every professional does their chosen vocation because of a passion for it. But, there is a vast difference between a hobby and a job. The need to satisfy a client's requirements dictate the shoot and largely the equipment used and less so personal preferences. I don't need to shoot on digital in order to satisfy a clients demands - I use film as a personal choice.
Part of my enjoyment of shooting film is precisely the challenge - I've shot many travels on a digital where it was "too easy". Auto focus, exposure, white balance etc. But, shooting film (or more precisely, a fully manual camera) forced me to focus on each parameter which made it so much more rewarding to get the results that I wanted. For a pro, as you mentioned, you want consistency and quality which makes digital an obvious choice. Whilst I absolutely want quality and have worked hard to try achieve printable pictures that I hang on my walls, if my equipment made it so easy, then it wouldn't be a challenge and I'd probably loose interest.
I've read a number of your pretty negative comments about film photography. But, I see you've shot on a 20x24" and own a 4x5 Polaroid? Why the hate towards anybody who wants to shoot film?
You see - Making knives is something that doesn't make any "sense" given modern alternatives. But, there's nothing like a beatiful forged feather damascas blade. It's more than just a knife and that's why you do it. Maybe that's why some people love film - the "tangeable" process.
I know that you shot film and that's what didn't make sense - Shooting the 20x24 is awesome. I would have loved to do that in NY and it's got a special history as well. But, as far as I read, the film isn't being made anymore. And a 4x5 polaroid is also very cool and rare. I didn't say that 35mm film was superior to digital, just that it can still be acceptable in terms of IQ in comparison to an APSC of similar price range and still therefore a viable option for those that might be interested (depending on style/genre). Obviously, it'll never stand up to a Phase One XT, Hasselblad H6D etc. That being said, a 4x5 with Velvia or Ektar should at least surpass current full frame cameras which is why some landscape photographers still use them, especially considering the price difference. One advantage of film is that I don't have to worry about maintaining a NAS or pay for cloud storage for the rest of my life. My B&W negatives will stil be in my files for years to come.
I didn't offer any advice in terms of what was better to learn on, exept what I was using. Personaly, I learnt much more using a film camera than using digital because I was forced to, due to lack of automation. That's obviously not only due to the fact that it was film, but also mostly mechanical cameras. Of course you can learn most of the same skills on a digital (and more), but the "incentive" isn't there for the majority of people. The majority of consumers buy a DSLR/Mirrorless and put it in `A` and leave it there permanantly, not progressing much further than that. (For those that aren't just using a phone.) In trying to understand how to control all the factors in shooting, developing and printing, I've read a ton of information, pushed/pulled film in different developers, used different films, tried different cameras, lenses, wet printing etc. You could maybe argue understanding Ansel Adam's zone system, knowing the difference between high actuance and solvent developers, film stocks and their colour curve responses etc. might not be that aplicable today, but I've found that many of those lessons have transfered to using a digital camera as well, aiding my understanding of digital shooting and editing.
I'm happy to have picked up film and will keep using it for years to come.
catalog photography?..I'd rather stick needles in my eyes or pump gas for a living..
whatever
Geez man, why so salty, Dan Howell?
Take a look at that exchange above. Martin W, got excited and wants to share that he's having a great time shooting film. It's outrageous for some reason, so you unload on him for the unforgivable sin of having fun exploring film photography?
I've actually been experiencing glimmer of interest in film. But only if I could do the printing too. I agree with others that scanning negatives kills the magic. It's all about physical objects in a complete process.
It's about shooting chrome film not negatives unless it's black & white for some weird reason.
Why?
Publishers and photographers of yester-year prefer shooting with fujichrome or ektachrome / color slide film and then editing the POSITIVE color slides on the light-box with a loop before scanning anything.
Negative film is only used for b&w shooting.
Not all the time.
A lot of editorial work was done on neg film because the final print was the artwork that was scanned. When I worked at PIX in LA we sold tons of 120 Portra (and 669 pola) to the fashion and catalog shooters. E6 was more for the magazine / commercial product shooters. I shot E6 for 20+ years.
I'm surprised to see how strongly the comments come off as negative in this article. As a hobbiest, I enjoyed the perspective of the article but I guess it makes sense considering the crowd here.
The first photos I ever took were on my dads old Minolta 35mm slr. I never really got into photography until I got my first mirrorless in 2013.
My resolution for 2020 was to shoot film for the entire year. I found my photography drifting more more into color edits and styles imitating successful instagramers. I don't think film was the only way of snapping out of this, but it is one option and seemed fun to learn.
So far I have really enjoyed the change and it has made me look at photography differently and think about where it has come from. The mechanical aspects of the camera are a joy to use and I've liked not having to think about batteries, memory cards, and edits. I agree that the whole scan to digital thing is somewhat hypocritical, but if I can learn something, think differently, and maybe even end up with a shot worthy of my living room wall I will be more than happy. Or maybe I'm just playing hipster… lol
People reading sites like fstoppers tend to be gearheads and technology buffs. For some, saying that film is hip is like telling them they've been missing the boat.
You couldn’t be more wrong. People tend to be pros- or at least they did when FS first launched. Pros want commercial results. Film just doesn’t cut the mustard any longer
An artist can be a "professional" too.
I don't doubt that for a moment. You seem to have missed my point - which was to counter your assertion that FS readers tend to be gearheads and technology buffs. That honour goes to DPReview.
When FS first launched, readership tended to be working professionals whose decisions are driven by commercial needs. As such, film would be a hard one to sell in to a client these days.
I wasn't suggesting that professional photographers are not artistic! God forbid!
I see a lot of hate here for film, I'm a bit surprised really, I can understand that people coming from the film era are probably tired of it and say good riddance but that shouldn't deter the younger generations from giving it a go.
I buy a different film camera nearly every month, shoot it for a while and swap it or sell it on. I like being able to shoot interesting and cool cameras that have some character, seeing how cameras have evolved and just having fun, be it with a Leica, Voigtlander, Zeiss Ikon, Lubitel, pinhole or whatever, there are so many options in lots of different formats.
Several films were released in 2019. Ilford Ortho, Catlabs, Ektachrome, lomochrome, just to name a few . I also have a tin with hundreds of Instax photos, they are my way of documenting my family (more like a backup in case something happens the digital files) and I can look back on them in years to come especially of family who are no longer here.
I keep my negatives to enlarge or scan but they don't need batteries or special equipment to see what's on them, they will most likely last longer than hard drives or onedrive files. The film community are very helpful and I go to a film photography festival every year outside of Barcelona, Revela't, I meet many interesting and talented analog photographers, Alex Timmerman's wetplate work comes to mind. Nowadays you can shoot whatever you want and as photographers we should respect people's choice of medium instead of demeaning them.
Where were you when I had five one hour photo labs printing money?
I do miss the darkroom though, the glow of an LCD monitor is not nearly as flattering as the red printing light.
Awesome, you'll get your dads old camera, spend half a day figuring it out. Order film, wait. Shoot a couple of rolls.
send it somewhere, wait. Get a low res file. 1/3 will be over or underexposed, probably 2 will be cool. Now you'll buy
a scanner on ebay, or send it out, wait. scan those 2 shots. $20-500 later, you'll get busy with life and the camera will sit. But they do look cool.
Go back too film ? Never. I used to shoot motor sport as an expensive hobby. I would purchase lots of KR64 which was a great film. Every time I clicked the shutter, it would cost maybe $0.70 ..so long ago that I have forgotten the exact costs. I was lucky, as, I was living in Tokyo, and, Kodak had a facility there. I could go into the Ginza, drop off the film and, 24 hours later, it was ready. I used to get my film mailed up from Australia ( I'm an Aussie).
Kodak in Japan would honor the pre-paid processing film..
Well, when Kodak stopped with KR64, I reluctantly went digital. Nikon D2Xs,then a D3 and D3S. Still have all bodies, and, they all are low shutter count. Same Cards ( CF ), and, same batteries. So, think I would go Backwards with film ? No thank you.
I have stopped buying gear now. Great feeling :-)
I would not mind the demand for film cameras to come back. Then I could sell all my film cameras that I foolishly didn't sell back in 2003.
Question for all the digiheads here.
Why is film photography such a threat?
Because that’s the only reason I can explain all the negativity towards film photography. The strange thing is, that most of the film photographers I know, also use digital. And they perfectly know the pros and cons of both systems. But, most of them choose film over digital. Not because of nostalgic reasons, but because they like the workflow / quality they get with film.
And yes, I shoot film 98% of the time.
Image: Me in Iceland with a Bronica EC
I'm not a digihead and I don't see film as any threat whatsoever.
I'm a photographer with a 45 year career under my belt. I've spent hundreds upon hundreds of hours from 1966 to 1999 shooting with film cameras and processing the results in darkrooms. I first used digital 20 years and embraced it. I saw that it was the future.
Whilst I still retain 10 of my old film cameras, they are not a commercial option these days. How I shoot and what I shoot it with is not governed by my heart; it's ruled by my clients' needs. I can assure you, they're not film-based.
I'm also rather amused that FS has recently taken to producing rather 'hobbyist' weighted articles.
The key word is “commercial’ here. I’m a amateur, and the photos I make, are for myself. If speed is essential, then digital is the easiest way to go.
I think it’s still possible to do commercial work on film, but it is not the easiest way. And i think there are only a few ‘clients’ that care what medium is used.
As for FS going the “hobbyist” way. Maybe it’s because the border between hobbyist and pro is fading.
I think it is more like the pro photographers are either going out of business or moving away from Fstopper and PP because the articles are and always have been about 85% aimed towards the base of non pros.
Not always. Certainly now.
I think a Bronica EC might well be my next camera. I have a soft spot for Bronicas after my student days with an ETR, and would like to get into 6x6 Medium Format next. How do you like the EC?
The Bronica EC is a great camera, with features i wish Hasselblad had ( I do own a 500c/m). But it’s a hefty beast, that I still like using.
There isn't animosity toward film. Just toward film evangelism. Two such articles two days in a row....c'mon.
As someone who makes pictures for fun these days, I've transitioned back to film (I'm just old enough to have started on film) over the past year. I had been putting the occasional roll through an old SLR I had, always really enjoyed using it and was happy with the results. I got a better job and decided to splash out on a nicer film camera. Since picking up a better film camera (my SLR had an intermitent fault that could be quite annoying) I have barely touched my digital cameras. I much prefer using my film camera. It costs money, but Photography is my hobby and I can spend a little on my hobby if I'm going to enjoy it. Some Spanish friends have this saying "es todo ahorro" to justify spending money on the things that make them happy.
I enjoy thinking about the picture, and imagining how it will look, and I think film has more of this than digital where you can check immediately afterwards. This is even more noticeable when using Black and White film because you really have to try and imagine the scene in Black and White, and how the colours or tones will translate to monochrome without any means of confirmation until the film is developed.
I can understand if this isn't for everyone since almost nothing is universally popular, but I can certainly see why film is regaining popularity and re-establishing its place alongside digital photography. I'm sure there's room for both in the world.
Incidentally, I voted that my next camera will be a Medium Format film camera. I'm using 35mm at the moment and would like to go back into Medium Format ten years later. I think I'll go for 6x6 because it's the most different to 35mm compared to either 645 or 6x7.
Okay, I've read the first page of response comments - and I have to agree with the majority: that going back to film is a non-starter. However, if a photographer has NEVER shot film, it could be an interesting endeavor for a photographer who wants to try that. I remember the last time I shot film (film photographer from '69-1998) - the lab tech told me he was going to take away the film scanner and as kindly as possible told me I HAD to shoot digital. I shot my last assignment - a soccer game - with 8 rolls of 35mm neg film at probably a cost of around $60. Shot it, loaded it on the reels back at the lab and into the color processing (filled with color processing chemicals at $XX), waited for the film to process, took it out and hung it in the dryer, waited for it to dry, pulled the dry rolls out on the light table and sleeved them all one at a time (cost of sleeves XX), looked at all the images with a loupe to mark choices - scanned several images with film scanner. And at that point, after having tested digital for a couple of years - I truly, sincerely, was DONE with film. Believe me - I have tons of fond memories: the sound of the rotating cylinder door to the darkroom, the clanking of the paper easel, the smell of the chemicals, the finesse of rolling film onto those metal reels, the magic of watching an image emerge on the paper. It was a golden age, just as was the golden age of black and white newspaper photography. I'm grateful I lived it. I'm grateful to know I could instantly go back to it if I wanted to. But no one wants to know and only a minuscule of young people cares to know what the days of yore were like. It's fine. I don't disagree with the article - I get it - and it actually has some merit for a segment of photographers who would like to slow down and experience the original magic. I do think that could add a depth to a photographer's knowledge and appreciation. But I also understand the responses of those who have "been there and done that." It was a PITA ultimately and we are all much happier with today's tech.
I think if I could make my Sony shutter sound like my old Hasselblad I'd be happy. Don't need to shoot film. But I like the film gadgetry more than the digital gadgetry I use...
This article is so weak and such a crock I don’t know where to start. So I won’t.
Theres something that this reviewer and the powers that be appear to have ignored as far as video.
If I went to an aquantinces home and I see a nice photo of their child spanking a t-ball I'm thinking future pro. It doesnt mean I want to watch the 8 hours of "Jr." swinging at the ball 18 million times until he hits it.
Video has its place, and it always will, but so will photography. And yes, I still have my Canon F1's
It reminds me of the quote;
"This is my rifle, this is my gun one is for fighting one is for fun.
("The Boys in Company C") 2
This article makes me wonder what it'd be like if some tech disaster bomb hit and we were thrown back to using dial up modems and having to seek out public terminals to access our accounts while we were away from home. I remember the sheer euphoria I felt the first time I pulled up a chair in a very eary Internet cafe in Boston and checked my email over their "blazing fast" T1 line while sipping my favorite coffee drink.
Would I rediscover the joy I initially found in being able to tap into a convenient well of useful information or would I merely be frustrated that it was slow?
I shoot less digital now that I have a medium format film camera. I'm not sure why people say film has that "retro look" or "low quality" feel and think it's just hipster. Even enlarged 35mm looks amazing! Just doesn't have post processing built in. A lot of the instagram images you see of film are heavily digitally altered images. They should only look bad like that after years of poor storage.
A great thing about film is that you can use a $30 used camera with a good lens and get just as great of a shot as with a pro camera. So it's just not as marketable. Probably on par with painting. And my darkroom is kind of like an art studio. No alerts, ads or distractions. I find it more enjoyable than editting in a computer chair.
Try a roll again, I'm sure you'll find appreciation. Or don't it doesn't really matter what media you use in the end if you're satisfied.
If I still had my last film camera (Pentax) or the one before that ( Canon TX), I would not mind firing off a roll or two from time to time for fun. In fact, most of the time now, unless there is an action sequence I want to capture, I still keep my Alpha6500 in single shot mode and try to set up each shot I want as though I only had 12 or 36 frames available and didn't want to waste them. Of course, the best thing is not havng to wait for the prints to be returned to see how many were actually keepers. Digital? Great! Film? Interesting and fun, but I'm probably going to keep on with digital. ( Although vinyl LPs are making a comeback so, well, maybe....)