A master color grader can take forgettable footage and make it memorable; they can set the mood and feel of a scene, add or remove drama, and introduce themes. So, if you're a videographer, it's a great skill to work on.
One could reasonably argue that post-production in videography is more important than in photography. Thanks to cinema, the expectations of the highest-end video are almost unreachably high for most, and while no one is expecting the same level of content, post-production can rival it. There are a few areas this is particularly relevant, and for me, they are sound and color grading. If your final video has brilliant sound and color grading, it can take your work to the next level, even if the shots themselves aren't equal to it. So, while improving at the camera side of videography is essential, what you do in post may equal it.
Of the many YouTube content creators out there in our industry, one of my favorites for both sound and color grading in video is Aidin Robbins. I've shared several of his videos because the amount of information and the level of the production value is far and beyond most channels. In this video, Robbins goes through seven creative tips for color grading your videos. Some of these tips are subtle, but some show you how to completely revolutionize the look and feel of your video in times where you needed something drastically different from what you were able to shoot.
