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Alex Cooke
Cleveland, OH

Articles written by Alex Cooke

Canon Admits to Slow Innovation, Pledges to Focus on 'Cutting Edge' Technology

Canon Admits to Slow Innovation, Pledges to Focus on 'Cutting Edge' Technology

Though Canon is atop the camera industry in market share, many photographers complain about the company's seemingly glacial pace of innovation, particularly as compared to the quickly charging likes of Sony and Fuji. In a recent interview, Canon's CEO has pledged to focus on innovation, how much of that will be directed at consumer cameras and lenses remains to be seen.

Interested in Working With Brands? Here's What You Need to Know

Interested in Working With Brands? Here's What You Need to Know

Who doesn't like the idea of working with brands? You get free stuff, prestige, increased exposure and views, and free stuff! Of course, it's not as easy as just calling up your favorite company and having them send you the gear you want and or make you an affiliate. This great video talks about what it takes to work with brands, the different kinds of relationships, and how to increase your chances.