Articles written by Adam Ottke

Since it turned high-resolution digital cinema upside-down, RED has been a name synonymous with big Hollywood films. But getting RED gear has remained relatively difficult, often requiring waiting periods and only available directly from RED. Yesterday however, B&H Photo Video began offering RED accessories and the Epic-W Brain with the Helium 8K S35 sensor and Scarlet-W Brain with Dragon 5K sensor.

Procter & Gamble is a household name with nearly 100 brands and associated products under its wings. Tide detergent, Pampers diapers, Bounty paper towels, and the skincare brand, Olay, are all owned by P&G. Marketing these brands has also earned P&G the title of the world's highest-spending marketer (the brand spent over $18 billion last year on promotions, nearly $10 billion of which went toward advertising). P&G certainly has the budget to pay for licensing photography, but apparently lacks the will to do so according to accusations brought by Cincinnati-based photographer, Annette Navarro, who is suing the company for $75 million.

Adobe took to its Lightroom Journal blog to ask users to submit feedback about Lightroom's "most pressing issues" when it comes to performance of the application. In the blog post, Adobe wrote "I would like to address concerns recently voiced by our community of customers around Lightroom performance, as improving performance is our current top priority." I would beg to differ with Adobe on the timeframe within which these concerns have been voiced, but it's great to know they're getting serious about improving performance.

CineStill is best known for its 35mm motion picture films that it processes and repackages for use in still cameras, but it's only recently that they dove into medium format with a high-speed, 800T (tungsten-balanced) film. Right now, 50D, a fine-grain daylight film stock already available in 35mm is now also available for pre-order in 120. The official announcement will be up on their site tomorrow, but you can see image samples and already pre-order if you read on.

News alert: a $3.4 million Patriot missile is a rather cost-ineffective way to take out comparatively dweeby consumer drone. And yet, this is exactly what happened when a close ally of the United States used one of the U.S. Army's favorite weapons "dealing with an adversary" that was apparently piloting the drone.

Hasselblad was the first to follow Pentax's lead with a smaller, more manageable, and more affordable medium-format system; except in the case of the X1D, the company was also the first with a mirrorless medium-format system for the modern era. Today, the X1D is still the most compact medium-format digital camera you can get, and Hasselblad just announced four new lenses for the system.

BBC Click shared a video that gives an in-depth look at the tools used by director Gareth Edwards at ILM London to better show computer graphics supervisor Steve Ellis his desired camera angles and movements throughout "Rogue One." Using just an iPad and an HTC Vive controller, Edwards was able to explore the virtual, computer-generated world to find the best shots, which were then communicated to the VFX team so they new exactly how to guide the virtual camera movements throughout the film.

"La La Land" seems to be Hollywood's favorite film of the year. From the extraordinary opening dance scene on a Los Angeles freeway junction to the final dream sequence, it is doubtless an example of some of the best cinematography this year. If you're wondering how some of it was pulled off, check out these short behind-the-scenes clips to see how Hollywood really works its magic these days.

Today is the day that Sigma fills out its Art-series lens lineup to offer what could easily be considered everything you'd really need since its most recent release of the 85mm f/1.4 Art. Four new full-frame lenses cover the gamut from an ultra-wide, ultra-fast 14mm f/1.8 Art, a similarly fast 135mm f/1.8 Art portrait lens, to the wedding photographer's favorite 24-70mm f/2.8 Art and sports shooter's 100-400mm f/5-6.3 Contemporary "compact" super-zoom. If you've been waiting for that next Sigma lens, odds are it's one of these.