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Articles written by Zach Sutton

How to Successfully Pre-Produce a Photoshoot

Looking on photography groups and forums, you'll quickly find a reoccurring problem among photographers. No Call, No Shows. It’s going to happen regardless of your location and the seriousness of the industry, and security deposits sometimes scare clients away all together. So how do you counteract this and ensure that your talent and team are timely, and even show up?

How I Doubled My Business In Six Months

Running a photography business is hard work. As many of you know, it's usually more pencil pushing and email writing than standing behind a camera taking photos. With it being among the art community, it's incredibly easy to find excuses on why your business isn't reaching its full potential. But is it your business thats lacking, or your motivation?

How Can We Kill The MegaPixel War?

Since the dawn of digital cameras, the megapixel has been the one stat that camera manufacturers and uneducated consumers identified with quality. Sure, back in 2003, the difference between 1.3MP and 3MP was astounding, but in recent years, its became much more arbitrary. With phones like the Nokia Lumia 1020 sporting a 40+MP sensor, is the war back upon us? If so, how can we kill it?

Behind the Scenes Look Into My Commercial / Fashion Photo Session

A single photograph from a photography session barely shows you all the planning and execution that goes into a photoshoot. Dozens of ideas, shooting styles and concepts often come into play in the pre production, not to mention the hours that can be spent in post production as well. As a result, I decided to give you all a breakdown of my recent photoshoot with good friend and model, Harmony.

Fstoppers Reviews the Zeiss 32mm f/1.8 Touit Lens

Carl Zeiss (Now just named Zeiss) has always been considered the premium brand for lenses in the photography industry. With their high ticket price and extreme build quality, Zeiss had always been reserved to the biggest (and richest) names in the industry. Well now they're trying to maintain that brand image, while moving into the mirrorless systems industry. But how does their latest 32mm f/1.8 lens hold up?

Nikon Looking to Change the Concept of Cameras

We're embarking on some frightful times for camera manufactures everywhere. With stats showing that the Apple iPhone being the most popular camera used today, and Canon/Nikon/Sony producing virtually none of the camera phones components, they must come up with new ideas to win back the industry from Apple and Samsung. Nikon is looking to recapture the market, and plans for some exciting news in the future.

New Mac Pro Design Gets The Photoshop Treatment

Apple Computers has become the staple for photographers, videographers, and graphic designers everywhere (Stay strong, PC friends). In their recent press conference, Apple unveiled the new Mac Pro, and the design was considered eccentric to say the least. It didn't take long before the Photoshop users of the world to get their hands on the images, which make for some pretty hilarious results.

LensRentals Tears Apart the Zeiss 32mm Touit Lens

Carl Zeiss has always been known for manufacturing some of the most well built and desired lenses on the market. The quality control has always been insane, so when they announced that they were making affordable lenses for mirrorless systems, people questioned if the quality would suffer. LenRentals got their hands on one, and decided to tear it apart and see for themselves.

creativeLIVE - Comprehensive Lighting Essentials Week

Beginning tomorrow and spanning through the weekend, creativeLIVE will be hosting their Lighting Essentials workshop with the likes of Lindsay Adler, Rick Friedman, Roberto Valenzuela, Tony Corbell, and Chuck Arlund. Spanning the remainder of the week, these five awarding winning and critically acclaimed photographers will teach you everything you'll need to know to manipulate the light in photographs. Click the more link for an entire breakdown of the schedule.