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Articles written by Mark Bowers

The Value of Video for Your Business

The value of video production in today’s fast-paced environment should not be understated. In fact, many would argue that anyone hoping to make it as a photographer in today’s world better know how to shoot video in addition.

Add Catchlights to Any Portrait With Ease

Catchlights are those beautiful, almost imperceptible, reflections in the eyes of your model that bring their expression to life. When photographing portraiture every effort should be made to capture this light in their eyes, but sometimes they come out so faint the impact is simply not enough. Fortunately, there is an easy fix.

Exposure Blend Landscapes Like a Pro

My passion for photography stemmed from a series of trips I had taken overseas and a desire to capture the beauty of those places with more finesse. Landscapes were a natural draw for me and it didn’t take long to come across the concept of exposure blending.

Tips for Photographing Live Music

Living in the live music capital of Texas, there is no shortage of opportunities to experience incredible shows while taking some memorable shots. Capturing the excitement can be tricky, however, as dim lighting and moving subjects don’t usually play well together. Here are some tips for making the most of your next concert.

Effective Techniques for Video Recording Interviews

Interviewing interesting people can be an awesome experience that when done right, will provide impactful insight to your next video project. When done wrong however, you may find yourself asking the client for a do-over or spending hours in the editing room cleaning up mistakes.

Hard Light Vs. Soft Light? You Decide

Understanding light is at the heart of photography. The topic of light is a vast one but there are some fundamental concepts which should be mastered before all others. One of those is the difference between hard and soft light.

The Keys to Composition in Filmmaking

Composition may be one of the most widely discussed artistic aspects in photography. In theory, the idea is simple. Putting it to work, particularly in motion arts, is easier said than done. Composition is one of the most important creative aspects of any filmmaking. Simply put, it is the act of defining the position, arrangement, and view of objects within the frame. The composition is, in effect, representing the point of view of your viewer and it will have a direct impact on how that viewer feels when they see it.

Speed Up 4K Video Edits Using Proxies in Adobe Premiere Pro

You’ve bought a brand new 4K video camera with all the bells and whistles and shot your first piece of work. You can’t wait to get home and edit the footage for your client imagining how incredible and crisp the video will be. You open Premiere Pro, import the files, and within seconds your computer takes a crap as it struggles to render the data intensive footage.

Tips for Self-Producing Your Own Shoot

I met a new contact on a job recently that encouraged me to delve deeper into the world of lifestyle imagery when thinking about my next shoot. She explained that over the years in between paid gigs, she would self-produce and fund her own micro shoots to use as portfolio material, but more importantly, as stock imagery to be sold. Over time, she has amassed an impressive collection of stock imagery that continually pays her royalties and is an excellent source of continuous revenue when work is slow.

Shoot Video That Doesn’t Suck

Shooting high-quality video has never been easier and cheaper than it is today. Most digital cameras offer at least high definition 1080p quality and considering the applications of video from a business standpoint, it seems foolish not to offer this service as part of your photography business.

Making the Most of a Simple Shoot

I was hired to shoot graduation photos for a client recently, a particular job that certain photographers may be at odds with accepting. Simply put, it’s one of those gigs that can be hard to get motivated for if it isn’t your style. As a working photographer however we must all make decisions with our career and in my case, work is work regardless of the genre. So how can you take something as simple as a graduation shoot and turn it into an experience? Here are a few tips.

Demystifying Camera Picture Profiles

Most, if not all, have seen the picture profile settings in our cameras. These can include settings for Landscapes, Portraits, or even Cine-style formats for filmmakers looking to achieve that cinematic look. But what do these mean and how do they affect our final image?

The Key to Making Epic Video Edits

This week I finally got around to editing some footage I shot at SXSW this past year in Austin, Texas. I imported all of my clips into Premiere and began the laborious process of sorting, organizing, and cutting in and out points for all of the clips I wanted to use. Then I laid down a music track to cut against and around this time is where all the fun ended.

Portrait Photography Tips You Can Use Today

As with any craft, there are fundamental techniques which should always be considered regardless of the job, model, or location. Even working professionals overlook general rules from time to time and occasionally need to be reminded.

Finding Success as a Photographer

If you are like me, and many others, you love photography. It is something you think about constantly and wish it could sustain you full time if at all possible. So you set out to become a photographer and then…

BTS: Plan, Shoot, and Edit a Vintage Travel Set

As part of a commitment to expand my portfolio in 2017 with work that showcase a broader understanding of concept and light, I decided to plan a shoot centered around a vintage travel theme. After weeks of planning the style, location, and overall shots I wanted to take away, I finally had the opportunity to execute the shoot yesterday and I’d like to share the results as inspiration for any interested readers.

Comparing the Most Common Light Modifiers

As photographers, most of us eventually stumble onto the world of flash and the myriad of options available for producing light as well as modifying it to produce different results. Speaking from personal experience, I have often been perplexed as to whether a softbox or an octobox would be a better choice or better yet, a cheap umbrella.

Easy Approaches for Adding Lens Flare to Your Images

When shooting images outdoors, particularly in bright sunlight and towards the sun, the appearance of lens flare is often an unintended consequence. It can reduce contrast in your image and create nasty artifacts that can ruin your shot. Conversely, creating a flare in post can produce vibrant results that I find many clients asking for in their images. Here are three easy to use methods for adding a flare in your images tastefully and non-destructively, each providing a unique look and feel.