In the beginning the project was only for the commercial product (packages/box), I was able to convince the customer to go all the way with advertising in one of the preproduction meetings; at first he was a bit reluctant to include art and finally agreed. I came up with the concept: a red round sofa, a chandelier and some other kind of chair, sofa with some props.
I met with Anna Tazzer (Art Director) and she immediately understood what I had in mind. I am very happy with what she did.
Make up and hair was done by Alejandro Lopez, he is an outstanding artist. I really like his work and enjoy working with him.
Lighting: for the red sofa my key light was a 36x48 softbox on a boom. A small softbox was used as a fill light on the right side, both were Norman IL2500 using a D24R pack. For the background a monolight with a 5" wide angle reflector. On the black sofa only the 36x48 softbox was used.
For the other video (black and white) I used a Broncolor Para 330FB Reflector Umbrella. For the thong it was right behind me and for the accessories in a 45 degree position.
Gear: Canon 5D, 24-70 f/2.8 and 70-200 f/2.8 lenses, Intel MacBook Pro (first generation). I know, I should update and upgrade!
Model: Florencia Onori. She is from Argentina, a lovely girl! We worked on another project together back in 2008 and get along pretty good.
We were on the studio at 10:00 AM and started shooting around 2:00 PM. The advertising part was finished around 7:00 PM. After the art and props were taken out we began with the commercial product; around 8-9 PM Florencia (the model) fainted, she was back, we got to work and she fainted again; back to work and she fainted for the third time. We stopped for 3 hours so she could feel better. We ended at 4:00 AM, it was a pretty long call but in the end both the customer and the agency were very happy with the results.
Making of Wonderies - Lingerie from ramón gellida on Vimeo.