Commercial photographer Alex Koloskov takes us through his setup for this relatively simple (although it uses five lights) product shot. While not an incredibly in depth video, there are definitely some often overlooked things it shows that should be committed to memory. The first is that in several cases a basin of dry ice in water can make a much more versatile fog than your standard Halloween store fog machine. Yes, it is more difficult to keep going but if your timing is good the results are worth it. Second, if you're shooting at the right angles black lexan/acryllic will reflect any color you want. Third, tilt-shift lenses aren't just for architectural photography. They have a very solid use in product work as well and are pretty fun to play around with in that genre.
Is the photo the most impressive product shot you've ever seen? No, probably not... but if you're anything like me you're at least thinking about how to work a suspended tray of fog juice into your next studio session!