Why do brands matter to us? When at the grocery store, why do we pick out Heinz instead of Western Family, or Nike instead of Payless? We buy brands because they have earned our trust. Even if we don’t know of a brand, we begin to trust them simply because they have a logo, can afford advertising, and put out a product that seems to work well. For example, think about HTC. A year ago, they pushed for market share in the US because they were a much lesser known brand. In a matter of months they had a massive market share in the smartphone industry. Why? Branding. In the case of HTC, it was not only successful branding, but also a successful product. That is the way it should work.
We're so excited to announce the finalists for our 2011 Behind The Scenes Contest. Thank you to EVERYONE who participated. The videos this year really blew us away! We were forced to choose our top 12 videos to make it to the finals instead of the the top 10 we had planned. From this stage, they will be sent off to our celebrity judges for the final round who will choose a 1st, 2nd and 3rd place winner! Good luck!
Scott Kelby was lucky enough to have a few Nikon reps come over to his studio with a brand new Nikon D4 and a the WT-5 (Nikon's new wireless transmitter). On another note, BH sold out of the pre-order on this camera the first day it went live but it's actually available again for anyone who still wants to get this camera early.
Every year since 1972 NASA has released a photo of Earth taken from space called "Blue Marble". For this years edition NASA decided to raise the bar a little. They used a new satellite that was launched into orbit on October 28th, 2011. The satellite, named Suomi NPP, captured numerous photos of Earth taken this January 4th for use in a composite photo. Click through to the full post to see the image.
Welp, it looks like Barbie and Ken finally tied the knot! I laughed out loud when I saw America's favorite plastic couple's wedding photos by Beatrice de Guine. The photos are surprisingly good, and de Guine included just about every contemporary wedding photography trend imaginable...[continue reading]
Howdy and welcome to the Wednesday Rundown. Another week of videos created for our yearly contest and we keep finding great ideas. David Price does a great job shooting a historical scene. With the help of photoshop and some great ideas he captures this candle light portrait. If you have a video that you think we might like to post, please click on "submit content" above.
I love optical illusions, and this simple trick used in a Sony Cybershot ad was one I had not seen before. Click on the full post to see this image large. Then stare at the color triangle in the middle of the model's nose for 30 seconds. Then stare at a white wall or screen and blink rapidly! You should see the model take her clothes off in near full color! The brain is a strange strange machine indeed!
Cecilia Paredes was born in Lima, Peru, and currently lives and works between San Jose, Costa Rica and Philadelphia. Her "Camouflage" work is a series of self portraits where Paredes paints her own body to blend in with the background. Homegirl does this herself! CiCi def has some talent. Enjoy! Via Feature Shoot
The boys at Brainstorm Digital have put together a great BTS look at how Boardwalk Empire's special effects come together to bring you the finished product that you end up seeing. It blows my mind when I see things like this, because I have very little knowledge as to how it is done. Enjoy!
To keep chugging along through the daily grind, most of us have to make work fun so that it becomes, well, less like work. Darrel from BGS Studios is a fantasy and sci-fan photographer who obviously loves what he does: making the fantasy just a little closer to reality. Click here to watch the BTSV and see the finals from his Marvel-Comics-inspired Emma Frost shoot.
Few photographers can nonchalantly say, “Yeah, I’ve had blood splashed on my camera.” But for sports photographer Joshua Hedges, 12 year veteran of the Ultimate Fighting Championship, it’s just another day in the office. The West Texas native has been become known for his mixed martial arts photography, and his work has been featured in Sports Illustrated, ESPN The Magazine, USA Today, Time magazine, The New York Times, and The LA Times. Fstoppers catches up with Hedges to hear about his favorite fight, why shooting the UFC is different from other sports, and staying focused while two guys pummel each other. Check out the full FS Spotlight interview!
ApertureAcademy has an interesting article by Stephen Oachs about a recent sighting of someone who apparently works for Canon. He seemed to be testing a new 5D (or perhaps 7D) series camera. At some point, he also had pulled out a 600mm lens along with a new 200-400mm lens with -- get this -- a built-in teleconverter! Brilliant! See the full post for all the juicy details and photos.
See Hannu Huhtamo, Janne Parviainen "Jannepaint" and Pekka Parviainen in this 25 minute long documentary about light painting, directed, shot and edited by Nico A. Eloranta. This video is subtitled but if you are the observant type you will learn quite a bit from this one. Image samples and the video are in the full post.
After having their studio space and equipment destroyed from an earthquake, the guys over at the Image Workshop pulled it together to create a pretty cool behind the scenes video. They were asked by alternative Circo-Art performers, "The Damaged Duo" to take their promotional pictures. While they used several different lighting setups, the one thing that remained constant was their use of Broncolor heads and packs which provided fast recycle times. Click the full post to watch the behind the scenes contest entry.
I recently did a post on Google's Street View of B&H when Fstoppers reader Paul Bamford asked what the hanging track system was all about. Many of you already know that B&H has an elaborate conveyer belt system, that moves all of their goods through out the store. But now, thanks to a stole away GoPro and the good humored folks at B&H, you can see it in action.
Photographer Tim Mantoani has been working on a 5-year project called “Behind Photographs”, where he has been capturing the artists that were responsible for some of the iconic images that have shaped our culture. In this video he talks about his process a bit more, and shows the rare 20x24 Polaroid camera he used. Very cool historical piece here, it’s an interesting juxtaposition showing the photo with the photographer.
See one of the first side by side video comparisons of Nikon's D4 and Canon's 1DX posted by Fenchel Janisch. This video was shot in daylight using the same settings on both cameras and Sigma 50mm F/1.4 + Sigma 85mm F/1.4 lenses. (Settings: ISO 100, F/4 + F/5.6, shutter speed 1/50s). Which looks better to you?
Kickstarter is chock-full of incredible new products and ideas, and here is one of my favorites. Kyle Hart of Puyallup, WA has come up with the EZ-Steady, a very affordable stabilization system, that glides an iPhone, GoPro or DSLR through the air with ease. Check out the EZ-Steady video and then head on over to Kyle's Kickstarter to get your hands on one of these puppies. Enjoy!
Have you ever been shooting with your big boy lights and wished you could shoot with your aperture wide open, but your lights are too bright to allow this? You, my friend, need a Neutral Density Filter. In this video, Mark Wallace breaks down the uses of ND filters and how to use them properly. Enjoy!
If you thought Jasper James's City Silhouettes were crazy wait until you see Ira Fox's Puddle Portraits. Using the natural reflections caused by rain puddles, Ira has captured the world in an interesting yet pyschodelic way. The results are one of a kind, and it just goes to show how thinking outside the box can pay off in a big way! [Full Post]
A few days ago we showed you what it's like to be a Sport Illustrated Editor. The NFL Conference Championship games are about kick off in a few hours so it seems fitting to bring you San Francisco 49ers team photographer Michael Zagaris as he talks about capturing the two key plays of the '9ers Division Championship game. Enjoy!
How would you react if security officers told you that you were breaking the law by photographing a building from public property? One British photographer was faced with just that question, and here is how he reacted. View the full post to see the video, which is funny, sad, eye-opening and jaw-dropping all at once.
Have you ever caught yourself wondering what the inside of your camera looks like? How about the insides of a $35,000 camera? Thanks to the FCC, we can now see the Red Epic's innards in all its glory. I certainly wouldn't have guessed ahead of time that it was mostly RED inside; not the usual green we are all so used to. If this sort of thing piques your interest, make sure to click through to the full post to see more photos!