When Marketing Your Photography, Always Keep the Audience in Mind
These days, there are endless ways to get your images in front of clients, and it is more important than ever to put your best foot forward at all times. A tight and well curated portfolio is absolutely essential; trimming the fat and staying true to your brand. But keeping a consistent brand and level of presentation isn’t the same as duplicating your presentation, and to best reach your intended audience requires consideration of the end-user experience.