It was announced this week that Adobe is developing the full version of their photo-editing software Photoshop for the iPad and other mobile devices. The news was confirmed by Adobe’s chief product officer, Scott Belsky.
The strategy behind the effort is to make Adobe products more compatible across devices to boost Creative Cloud subscription sales. The company is allegedly planning to announce and demo the full version at its annual MAX conference in October, which will subsequently become available in 2019. In a recent interview, Belsky said: “My aspiration is to get these on the market as soon as possible. There’s a lot required to take a product as sophisticated and powerful as Photoshop and make that work on a modern device like the iPad. We need to bring out products into this cloud-first collaborative era.”
The strategic move arises after the Microsoft Surface advertised their creative capabilities that rivaled the iPad’s. See their 2018 commercial below:
I’m curious to see how many new subscriptions Adobe will get with the launch. What do you think of the full rollout? Do you solely rely on your iPad or tablet to do your work? We were big fans of the iPad Pro in our review, so it could be quite an interesting release.
Lead image by Lost Co via Unsplash, used under Creative Commons.