The rise and democratization of digital photography over the past 15 years has been, I would describe, as one of the most socially changing movements in the world, ever. Though the cellular phone may have been the initial catalyst, the camera accompanying that communication device has now allowed billions of people to interact and share worldwide events from a nation's political upheavals to the birth of their own child. With sales of standalone cameras dropping nearly in half in the past seven years, has photography changed for the better, and is this the end of making money in photography?
Tony and Chelsea Northrup give us some valuable insight into the possible future of photography in their video above. The business of photography is always evolving and changing with how society values their conception of themselves and each other. The Northrups explain this dichotomy with how portraiture and wedding photographers may be winning or losing the battle depending on what they offer. One of the biggest takeaways is the Northrups' take on the value of diversifying into a new field that is shouldered with photography and how to grow into that arena so you stay viable.
What are you doing to stay relevant and make your photography business succeed in today's changing marketplace?