Last night was the Academy Awards Ceremony; it's one of the most-watched shows of the year and the pinnacle of award ceremonies for the film industry at large. It's quite a who's who with a red carpet and television cameras all over the place and the people are dressed to the nines in the super-brand fashion designer dresses, flaunted for the world to see. Enter Casey Neistat, a YouTube creator who proposed Samsung make an advert that airs during the ceremony. He walked out onto a tarred parking square to tell the viewers of the ceremony that they need to pay attention to this massive online community called Youtube. He's worked with Samsung for quite a while and he introduces their latest products to the creator community. For this ad, he proposed the idea of Samsung showcasing some of the Youtube creators; our next generation of story-tellers. And they decided to air it during the Academy Awards.
I think this is a great move for Samsung, to show that they are partners of these creators. It shows that they are on their side and support them with the newest tools (video cameras that double up as a phone). It's something Apple would've done while Steve Jobs was still at the helm of the company. It's also a perfect space for YouTube to be showcased, as I think many people don't yet realize the power this community holds.
The YouTuber with the most subscribers is a guy called Pewdiepie with over 50 million. That's a significant amount of people if you compare it to the population of America currently at 318 million people.
If we look at how we use (I hate the word consume) content online, video is one of the main ways ideas are shared. YouTube is the second largest search engine we have. This shows that there must be a real focus for marketers and companies to start using this platform with more and more people having access to the internet every day. Video is the ultimate showcasing tool and it bridges the language gaps encountered with the written word. If you are open to the idea of gaining a following in Youtube, do it now. Soon you'll have clients wanting your editing style or your following, which can lead to a great business on its own.