Back in 2015, the “Throw-And-Go” Lily Robotics drone was building steam and making waves. Its Kickstarter campaign centered around its ability to launch out of water and to be thrown off a cliff to immediately rescue itself and follow its adventurer as they traveled quickly over any terrain. The Lily drone had massive appeal and was slated to be an incredible way to capture and film outdoor enthusiasts and people who just wanted a durable drone to take with them on their adventures.

While the E-mount library of lenses remains thin, Cosina wants that to change. Today they released their newest contribution to Sony’s FE E-Mount system, the Voigtlander Nokton 40mm f/1.2.

Voigtlander has announced the launch of three new “SE” — Still Edition — lenses for Sony full-frame cameras: 35mm f/1.2, 40mm f/1.2, and 50mm f/1.2. These metal-bodied prime lenses are intended specifically for stills photographers.

The Nikon Z 6 has been on the market for a while now, and the Z system has begun to work its way into the hands of more and more professionals. This great video features a photographer discussing his thoughts on the camera after logging 250,000 images on his Z 6.

There is a saying that zoom lenses can make you a lazy photographer. And that might be true if you use them the wrong way.

The Nikon NIKKOR Z 58mm f/0.95 S Noct is anything but cheap, but it is also one of the most impressive lens designs out there. So, what does all that money get you? This great video review takes a look at what the 58mm f/0.95 can offer you.

Are you a chronic over-packer? Do you lug bags full of gear everywhere you go, just in case you need that rarely used accessory? While preparation is, of course, a good thing, there is a such thing as taking it too far. Packing lighter than you think you need to can actually be a good thing, and this great video essay discusses why.

Shift lenses, or tilt-shift lenses, are pretty rare across all brands and seem to be quite an engineering challenge. Most of us thought that their ability to zoom was impossible, but Laowa seems to have proven otherwise.

Various rumor sites got themselves a little bit excited in the last few days, inadvertently posting “complete specifications” for the forthcoming 1D X Mark III but listing the features of the Mark II instead. In among a lot of confusion, a few details may have become clear, at least.

Zeiss has announced a new line of autofocus lenses designed for Sony full-frame E-mount cameras. Shipping this summer, the Zeiss Batis line will initially include two lenses, the 2/25 and the 1.8/85. Always innovating, each of these lenses feature something you don’t see everyday: an OLED display screen which shows focal distance and depth of field.

Samyang keeps trucking along with their new lens announcements, and this time they have something to share with Sony mirrorless shooters.

Today, I state the obvious. But sometimes even the most obvious things can be easy to forget.

Autofocus is one of the technological miracles of the modern age of photography that most of us probably take for granted, but behind that function is some pretty cool tech and science. This great video will give you an informative introduction to how it all works.

Nikon's Z 9 turned the mirrorless camera competition into a three-horse race again, keeping the pressure on Sony and Canon to continue innovating. Furthermore, Nikon just released firmware 2.0, which makes the camera even more powerful. This great video review takes a look at the camera with the latest firmware installed and the sort of performance and image quality you can expect from it.

This camera backpack from Nomatic has been talked about by many photographers for its unique aesthetic. But is there more to this camera bag than that?

The newest addition to the Fujifilm lens lineup is an interesting, though expensive lens. Coming in at just under $1,500, does its image quality hold up to such a premium price?

We've seen some f/0.95 lenses in the last few years, but what about f/0.65? It turns out that insane aperture is possible with the new Nikon Z mount.

Lenses, bodies, lighting, software, film, digital. Photographers can be a technical bunch. We must not forget what lies beneath the tangible, first-order details, though.

Currently on sale for just $249 and weighing less than half a pound, the Tamron 20mm f/2.8 Di III OSD M 1:2 lens is an affordable, versatile, and highly portable lens. How does it hold up in practice? This excellent video review takes a look at the sort of performance and image quality you can expect from it.

For a long time teleprompters were considered bulky, unweildy, and often required you to be tethered to a laptop or other control station. In the last few years, more affordable options that used wireless technology and compact mounts began to hit the market. Now, "The Parrot" might just be the most compact system I've ever seen, and it uses a device that the majority of us will already own: a smartphone.

With holiday deals bringing the price back down to less than a grand, the Nikon Z 5 is arguably the best value full frame mirrorless camera on the market right now.

For hybrid shooters looking to stay compact and within a certain budget, choosing between the Fujifilm X-T4 and the notably older Sony a7 III can be a challenge. This short video puts the two head to head. Which one would be your choice?

If you don't like lav mics rearing their ugly heads in your video productions but love the sound quality (like we saw in a video from Wistia), then maybe Rode's latest product is the perfect solution. It's called the invisiLAV, and it adheres to the interior of clothing and skin and supposedly eliminates the need for those pesky lav clips.

If you're looking at creating high-end video with a camera, the amount you can spend can vary as much as if you were looking at buying a car. But how much better is a large format cinema camera anyway?

Knowing how to balance flash and ambient light is one of the most important skills a portrait photographer can have, as it will give you the maximum creative and technical versatility needed to tackle just about any scenario. If you are wondering how to do this, check out this fantastic video tutorial that will show you four steps to creating a balanced, compelling photo using both flash and ambient light.

As much as I love to use Amazon for buying products, this had me scratching my head. Amazon user Keith Fuller posted his 5 star review on the Sigma 50mm F1.4 DG HSM Art Lens that hasn't been released. Oh, and he even pointed out that he does not own the lens. He hasn't even tried it out. NICE!

The Mac mini has long been the desktop of choice for many users, offering the Mac experience at a significantly lower price than the Mac Studio or Mac Pro line. In fact, the base configuration of the new M2 model can be had for just $599, and it can handle a wider range of needs than you might imagine. This excellent video review takes a look at the new model and what you can expect from it in usage.

Today, Hasselblad has announced a huge update: the new X2D 100C mirrorless camera and the XCD 38V, XCD 55V, and XCD 90V lenses.