As our phones get better with taking videos, it makes sense why there's an explosion of filmmakers hitting the industry and more and more YouTubers starting off in their new journeys into creating film every day. Hundreds of videos are uploaded to YouTube every minute, and it's only getting bigger. With more people using their phones, GoPros, and mirrorless cameras, the need for gear to make smoother, more professional looking gear has increased. Enter InMotion digital slider.

There’s a lot of debate about whether high-end gear leads to better photographs. While modern cameras offer convenience and reliability, it’s worth questioning if they actually improve your artistic output or just make the process easier.

Knowing what equipment you should take on a job is always difficult, so I thought I would share with you what I ended up taking on a 10-day ad campaign, and more importantly, why.

Since TTL and other fancy features have been introduced to strobes, flash manufacturers have had to develop a different remote for each camera brand. Profoto and others have tried their best to offer as much choice as possible, but the Fujifilm compatibility was lagging behind. A few days ago, Broncolor announced their RFS 2.2 for Fuji would arrive before the end of the month, and today its Profoto turns to introduce its Air Remote TTL-F.

There’s something about the analog process that will slow down your photography, making you more thoughtful about image creation. What if you take it one step further and push yourself with an instant camera? Could it make you a better photographer?

Zeiss has introduced the Otus ML series, a new line of manual focus prime lenses designed for professional photographers and high-end visual creators. The Otus ML family brings Zeiss’s signature optical quality to mirrorless mounts, launching with the 50mm f/1.4 and 85mm f/1.4 lenses in 2025.

Released back in October 2018, the Sony FE 24mm f/1.4 GM has proven a solid choice for those requiring a fast, wide-angle prime. Christopher Frost puts it through his usual rigorous testing to see how it holds up.

The Sony FE 85mm f/1.4 GM II lens has a lot to offer its predecessor. Lens upgrades can mean sharper images, better handling, and improved usability. But with the steep cost of new lenses, you want to make sure you’re getting value before making a switch.

I’m always trying to connect with my kids through shared interests. Video games have been an easy one. Mani-pedis, not so much. They’re at the age now where I can make an honest go at real photography, though.

Fujifilm Instax cameras are some of the most popular instant cameras on the market. In some sense, Fujifilm Instax cameras have revived instant photography. With all the different-sized film and types of cameras available, it can be difficult choosing the right one for you. Here is a comparison that might be of help.

One of the main issues some of you might have with Lytro is the rather boxed in and silo-ed image viewer that we have had experiences with in the past. Well, Lytro is opening things up to a bigger audience with the launch of a new open-source WebGL player, with 500px as their flagship partner. Prepare for Lytro images to get a lot more reach.

Sony has made some serious moves in the video sector of our industry, with some heavy-hitters both as mirrorless, hybrid bodies, and standalone cinema cameras. But where does the FX3 stand?

While in Las Vegas for WPPI, I met Rob Adams and Vanessa Joy who are two talented videographers and photographers respectively. They are both at the top of the wedding market and often speak to photographers about how they can incorporate video into their businesses (something we have been preaching here for years). To help photographers make the video transition easier, Rob and Vanessa have designed PhVusion video editing software which allows you to trim and color correct video directly in Photoshop.

The Sigma 10-18mm f/2.8 DC DN Contemporary is a wide angle zoom lens designed for APS-C cameras, and it’s now available for Canon RF mounts. This lens offers a bright maximum aperture and caters to those needing an ultra-wide field of view without sacrificing low-light capabilities. Here's what you can expect from it.

Voigtlander is known for making rugged lenses with good image quality, and the Voigtlander APO-LANTHAR 50mm f/2 Aspherical is no exception to that rule. This great video review takes a look at the lens and the sort of performance and image quality you can expect from it in usage.

Lighting is everything to photographers, but how much thought have you put into the place where you work? Whether you shoot in that space, record videos and vlogs, or just are in there a lot, you can use your professional lighting to improve the space.

Believe it or not, 2023 is just about upon us, and camera technology continues to advance at a breakneck pace. It is an exciting time for gear nerds, but of course, no camera is perfect. If you could pick a feature to add to your camera, what would you choose? This neat video discusses some many of us would like to see in the coming year.

The humble keyboard is one of those crucial pieces of equipment that will always be needed by photographers. If comfort, style, and functionality are important to you, a customized mechanical keyboard is a must-buy.

Polaroid has launched a new pocketable instant camera with its very own smaller film format.

The MacBook Air has long been one of the most popular laptops on the market, offering a fantastic balance of portability, power, and battery life, but many users have been clamoring for a 15-inch version for a few years now. That option has finally arrived, and it looks like a real winner for many users. This great video review takes a look at the laptop and the sort of performance and experience you can expect from it.

There have been some mighty impressive moon shots taken with cell phones these days, but are they even real? In the case of Samsung's Galaxy S23 Ultra, the answer is: maybe.

I recently shot some cooking tutorials. They were budget-friendly, easy to follow, and there were 50 of them. Here’s how we did it.

When you buy a Zeiss lens, you do so because you want the absolute best in image quality regardless of cost, even if that means using manual focus only. At the 35mm focal length, the company's top option is the Milvus 35mm f/1.4 ZE, and this excellent video review takes a look at the sort of image quality you can expect from it in practice.

You don't need the latest gear to take great photos. While new equipment can offer advantages, your creativity and technique matter more. This video dives into that notion by sharing a personal journey with both old and new gear.

OM System has announced a new 90mm true macro professional lens, which macro photographers have longed for.

70-300mm lenses offer an alternative to the more standard 70-200mm zoom for photographers who do not need the wider aperture and would prefer a bit more reach on the long end. Sony shooters have a few options, namely the company's own FE 70-300mm f/4.5-5.6 G OSS and the Tamron 70-300mm f/4.5-6.3 Di III RXD, and this excellent video review compares the performance of both.

Sony has introduced the 16mm f/1.8 G, an ultra-wide full frame E-mount prime lens designed for both photographers and videographers. The lens offers a combination of compact size, high-resolution optics, fast autofocus, and a bright f/1.8 aperture, making it well-suited for landscape, architectural, and astrophotography applications.

Today, Laowa has introduced a new line of cinema lenses to the cinematography market. And these have a major perk: macro capabilities.