The photography industry is beyond saturated. Everyone is clamoring for a tiny piece of the shrinking pie. Instead of battling for scraps, California-based photographer Hannah Ray is busy baking her own pie by crashing through the boundaries of conventional commercial photography.
A few months ago, I was involved in a shoot that seemed to do everything right. Managing ever larger shoots, photo or video, is not rocket science but does require planning and thought. Here are some basic pointers of what I saw first hand that we can all apply to increase the chances of successful outcomes on our shoots.
Car photography can be done in many different ways using different techniques. Some people like shooting it with gelled strobes, some like to lightpaint it or just shoot with available light. There is no one right way to do it. Shooting cars is something most photographers can try: just take your (or your friends) car and start shooting it - but as easy as it is to try - its not easy to produce breathtaking results. Check out this collection of amazing car photos found on Flickr.
I recently came upon an exhibit entitled “Faces In The Crowd” by photographer Alex Prager and it really got me thinking. Not about the creativity, the concept, or the message. I wasn’t even thinking about any of the technical aspects that would have gone into creating these images. As my eyes wandered across the sea of people represented in her images I had but one thought in my mind; it took one amazing director to pull this off.
Have you ever wondered what motivates all those successful, high-end professional photographers you look up to? Chances are, if you're a fan of this site, you already have a lot in common with them but Nikon Ambassador Corey Rich helps put that drive into words as he goes behind the scenes with five of Nikon's heavy hitters. "Inspired" is the second installment in a series that “explores what drives today's most diverse and interesting professional photographers and filmmakers, and captures the commitment it takes to tell truly meaningful stories.”
What type of photography do you do? Portraits? Still life? Macro? Aerial? Fine art? Fashion? Commercial? Advertising and editorial photographer Joseph Ford does many of these – sometimes simultaneously. His latest project of beautiful diptychs proves unequivocally that your creativity and innovation are what will set you apart and win you top tier commercial clients. Read his exclusive interview to find out how his latest project came about, and what you can learn and apply for you and your business.
My name is Nico, and I'm a professional urban/street photographer based in London. In this article, I will show how you too can use Twitter to get more photography jobs, develop your network, and get your work seen by the right people. At least 90% of my paid photography work, including Adidas and Amazon, has come from interactions on Twitter, and anybody with a high-quality portfolio can do the same by following my simple tips.
As a retoucher, I'm always fascinated by the world of video and how retouching is done in beauty commercials. Foton Inc. released a video a few months ago showing how to make someone look younger with their “Age Reduction FX” technique. Now, here's another video showing how retouching in video is done in 4k format for a typical beauty video.
As Adobe’s Creative Cloud continues to grow, so does its most loved software, Photoshop. Over the years, Photoshop has single-handedly expanded its offering of creative tools to thousands of people across the globe, serving all types of industries from photography and design to forensics and astronomy.
For many photographers, taking portraits of celebrities, athletes, and government officials seems like the pinnacle of a successful business. Sometimes, however, those jobs require an insane amount of work, risk, and safety precautions to pull off the shot. In today's Story Time With Monte Isom, we look at how Gregory Heisler captured Time's Man of the Year cover with NYC mayor Rudy Giuliani.
Guest writer Felix Hernandez R. is a commercial photographer based in Cancún, Mexico. He is a very active member of our Fstoppers Facebook group and is well known for his stunning composite work and food photography. In this article he explains how accomplished his amazing series, 'Magic Moments' with the use of compositing and underwater photography.
The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.
My high school enemy is my new best friend. I'm talking about a glorious thing called "tests." In the photo world, a test is a shoot set up for the sake of portfolio-building, experimentation, fun, or all of the above. It's not a paid shoot, but these suckers pay off big time. A test shoot is when you book a model (we'll talk about how) to shoot a concept that you put together. As I'm writing this, I actually have my journal open on my desk in mid-plan for a test that I'll be shooting later this month. Let's talk about a few reasons why testing is so important, how to find models, reach out to agencies, and what you need to do once your model is booked. Dig in!
To say that I have been absent from writing lately is a slight understatement. In all reality I have been absent from life in general. I have been sitting on planes listening to podcasts more than I have been sitting at bars listening to friends. All for one giant campaign: "Give Me Strength" by Muscle Milk.
It all started with a conversation between filmmaker Justin Gustavision and I this past Friday. Justin works for Nadus Films who just released a brilliant award-winning documentary “BBoy For Life” which shows how break dancing has provided teenagers a way out of Guatemalan gang life. The film has been picked up by Starz and Discovery Channel, yet their social media presence could be considered dry, when it should be arousing a well-deserved tornado of hype.
We've posted some of his behind the scenes videos on here before, because this director's innovative use of technology to film some of the most visually appealing commercial videos to ever hit our screens is unparalleled. Here he is, explaining how he used his robots to make a mind-bending shot of a slice of lime falling into a glass.
Super Bowl XLIX is just two days away and most of us are looking forward to the commercials as much - if not more - than the actual game. This year will feature a Snickers’ commercial that is bound to be the talk of the work place come Monday.
The commercial follows the familiar “You’re Not You When You’re Hungry” campaign – only this time, it takes place within an episode of The Brady Bunch.
When I watched this video this morning from London-based film production company Make Productions my mind was blown, my jaw dropped and I just kept thinking about all the detailed work that went into creating such an amazing parallax sequence - all of which was executed perfectly. Take 90-seconds today and be sure to check this out then read on below to find out more details about how it was created.
The age of social media has brought with it a new type of advertising campaign. Companies are more in touch with their customers than ever and are always looking at creative ways to engage with their audience and show a bit of personality. KFC’s latest adverts are doing exactly that, after their released images creatively using fried chicken to imitate explosions.
In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.
A few weeks ago, I came across a post on social media from the Jônt about a shoot out contest inside a staged multi-million dollar estate which piqued my interest. Reading more about the shootout, it would be geared toward several different genres of photographers, as they would have vendors on site providing food, drinks, cars, and models at our disposal for the shoot out. First, you had to submit your info along with your portfolio to be one of the selected photographers to join the contest, I figured I would go ahead and throw my name into the hat and see what would happen.
Whenever you work with someone new, whether it’s a member of your crew or a client, there is often that initial hesitation that comes with working with someone untested. There is a question of personalities clashing, of their skill, their expectations, and how they’ll handle direction or feedback. The sooner you are able to ramp up production and start capturing photographs, the better. Here are some best practices for making the most of the first look, and setting a great tone for your next photoshoot.
Many of you readers are like me in that you don't have your own photography studio. While it's sometimes inconvenient, I have learned to make do without one. This diagram will show you how to get a polished looking product shot in a boring office hallway.
I've always been fascinated by technical photographs showing every single part of complex machines. And shockingly enough, most of those images are created with a lot less Photoshop than one would imagine. "Explode" photographer Adam Voorhees shows us a quick timelapse of his latest Kawasaki Moto photograph shot for ESPN. Click the full post to view the final image.
If you’re relying solely on cloud-based storage alone such as Dropbox, Box, Google Drive, etc., stop! This is a disaster if you’re a professional or a semi-pro photographer. Allow me to explain why.
If your goal for 2020 is to become a full time professional, make sure that you start doing these things now.
With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age?
When I first got into portrait photography, I saw his work and I wanted to be Zim Killgore. Years later, I still have inspiration folders that are filled with his stuff. I've always been interested in his work because its nothing like anything I've ever seen before. Its a fresh take on portrait photography, that encourages you to just sit down and stare at it.
Finding a great retoucher (if you use one) can be a pretty daunting task. Most photographers end up doing their own - picking up techniques and tricks along the way. Ashlee Gray is a beauty and fashion photographer and [primarily a] retoucher based in New York whose clients include Tresemme, Starbucks, Rebecca Minkoff and Gatorade. As a photographer, her images are beautiful, feminine and even delicate. It's that same underlying aesthetic that she applies to her retouching- yet still managing to retain the unique style of the individual photographers she works with.
Does the world of advertising suffer from a lack of diversity? One photographer certainly thinks so, and to highlight the issue, has faithfully recreated some of the best known advertising campaigns of recent years to imagine what they would look like with a black model instead of the white models predominately used within the industry. Entitled "Black Mirror," the project is the work of Los Angeles-based photographer Raffael Dickreuter and his girlfriend, model Deddeh Howard. Dickreuter believes it was being part of an interracial couple which first opened his eyes to the lack of diversity in the photography of many of the world’s leading brands.
Sean Madden, creative director from the ad agency Brains On Fire, reached out to me earlier this year and asked if given an arsenal of stunt drivers, the newest high performance BMW's, and a closed race course, could I create a 58 foot long composite print for BMW. My answer? "When can I start?" Watch the video and read the post below to learn how the shoot came together.
Photoshopping models has been a hot button topic for as long as there has been Photoshop and models, but here we have a video that explores a less-visited side of the story. How do men feel about seeing their bodies manipulated outside reality?
Instead of getting overwhelmed by the various ways to go about positioning your camera, frame composition, and then deciding what you're trying to say with your shot selection, this video breaks down the various elements that directors and directors of photography use to convey their intent.
World-renowned photographer Clay Cook decided to bring Christmas a bit early by hosting a livestream on the topic of marketing for photographers. Cook is an editorial and advertising photographer who works very heavily in the commercial space shooting editorial portraiture. Cook has worked with a myriad of national brands and celebrities throughout his career and is poised to offer great advice to any budding photography looking to begin a career in any commercial photography market.
So you found the perfect model for your concept, reached out to him or her, agreed on a date, showed up at the location, and are about ready to shoot. You have never met this person in your life. Now what? We have all seen those unfortunate shots taken by our fellow photographers where the client or model looks wildly uncomfortable. We want our models to look at ease in every frame, and this can be accomplished by following these four simple steps.
There are many light modifiers available and the selection can become confusing at times. Some areas, in fact, are confusing even when you understand them. The primary suspect is the parabolic softbox.
Shooting speeding boats at dusk from a chase boat with a camera on a stabilizer is the norm for Richard Steinberger, a maritime photographer based out of Denver, Colorado. For a recent advertising campaign with Boston Whaler boats, Steinberger worked in tandem with a video production unit and shared the challenges of working on location, keeping the cameras dry and coming away with compelling advertising imagery.
Product photography can be one of the most technically challenging genres to undertake, but that doesn't mean you need every piece of gear you can think of to pull it off. In this video I demonstrate how to light a product shot with one light and a few inexpensive modifiers.
One of the members of performance artist YouTube channel RV Wonderspunk is claiming that fast food chain Burger King not only used her photo in an unintended and sexually charged way, but also did so without asking permission or paying for the image. Aside from the fact the photo is allegedly stolen, this is an example of how far from original intent some can take an image.
About four years ago - or about a month or so after I picked up a camera and decided I was a photographer - I thought it would be in my best interest to start up a Facebook Fan Page (as they were called back then). I assumed that because a few friends were liking the random collection of photos that I was posting to my personal Facebook page, strangers - and eventually clients - would find my Fan Page, like it, and then money and fame would come rolling in.
In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California.
Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.
Ok so many of you will not be fond of this technique. That is totally your preference. But for those of you who like good HDR photos, the guys are PHLEARN show a method that will teach you a method to get faux-HDR final images that will make some of your images go from good to great.
In this fun behind the scenes video, we get to see San Diego-based production company SaintWest staging video shots for the "Find Your Moment" campaign with Torrey Pines golf course. Get an inside look on how the crew captures the golf experience in a cinematic way, but also improvises to make a simulated golf hole for a unique POV shot. Inside are the final videos.
What does it take to turn a blue BMW M5 into a bullet? A little of this, and a little of that, but mostly it takes a team of talented individuals with a dream and the know-how. With a limitless imagination, impeccable understanding of light and meticulous attention to detail, photographer/director Marek Glaser and Big Block digital productions took the imaginary and made it reality.
Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.
There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver?
