Recent Commercial Articles

6 (Respectful) Ways to Reject Models

Ahhh…..rejection! Everyone has experienced rejection many times in their life, but it is especially prevalent in the fashion and photography industries. I’m sure you have been rejected as a photographer before, whether it was by a gallery, publication, or model you have wanted to work with. I can safely say that if I had a dollar for every time I experienced rejection as a model, well, you get the picture. I have been rejected by some of the sweetest photographers, who unintentionally made me feel like I should never have reached out. Similarly, some photographer’s rejection tactics needed some major fine tuning and left me feeling fed up with how some people in the industry tend to act. As a model, I 100% understand that I will be rejected 9 times out of 10. It is completely okay to say no! Saying no is healthy! But it should be done with professionalism, tact, and respect.

Quick Mask Tutorial With Commercial Photographer Michael Herb

When it comes to compositing, the most tedious part of the Photoshop workflow to me has to be the extracting of objects from the background. With so many different ways to extract a subject: the pen tool, the lasso tool, refine edge, or Fluid Mask, it can be hard to find the technique that best suits your workflow. Commercial and editorial photographer Michael Herb has recently released an amusing quick mask tutorial that might just be the thing to get you out of your compositing rut.

Life As A Workaholic Commercial Photographer

I’m driving a beautiful triple-black Aston Martin DB9 V12 down a florida highway. Its nose so long that the sun striking it practically blinds me. AC/DC is blasting on the radio and the car’s 12 cylinders roar at the slightest touch to the throttle. One client has loaned me his beautiful British exotic so I could drive 90 minutes away to briefly meet another private client about photographing his multi-million dollar Bugatti supercar collection. Surreal, right? This sort of experience has become sort of commonplace for me recently, but it never becomes any less mind-blowing. Sometimes I just sit and wonder: how did I even get here? This is just crazy.

Five Retouching Tips to Save Your Client Time and Money

Ryan Moore is a professional retoucher. He recently wrote a list of five tips that can help save your client time and money. Saving time and money doesn't just benefit the client. It also lays a firm foundation for an ongoing relationship between the photographer and the client.

According to Moore, "there are many contributing factors in a modern day retail campaign,

Is Photography as We Know It Dying?

Every couple months or so, I find myself in a conversation about the state of photography. There is no doubt technology is pushing our field farther and faster than ever before, but is this technology actually killing photography?

Coke's PSA Pranks Theatergoers With Some Fast Editing

Ok, sure it's advertising but it's creative, entertaining advertising by global ad agency Saarchi & Saatchi and executive creative director Jason Mendes. Imagine going to your favorite local theater, plopping your butt down with your popped corn in one hand and coke in the other. And just as you settle in look up to find that you have become an advertising superstar.

Photographer Jason Lanier Is Out to End Discrimination Against Small Business Photographers

Photographer Jason Lanier is on a mission to end discrimination against the small business photographer. As seen in the video above, he and his group were confronted multiple times while attempting to do a shoot. In the first location they are asked to leave the premise altogether. In the second they were asked to "make it look less commercial" by getting rid of a strobe. In both instances they weren't interfering with any event around them nor were they disturbing the public and only had a single portable strobe setup. Lanier notes a growing trend to neglect and discriminate against the small business photographer.

Christa Meola's Boudoir Photography Two Light Setup: NSFW

I have been following the amazing work of boudoir photographer Christa Meola for a couple of years now. Just a quick look at her portfolio and you will agree that her boudoir work is some of the best out there. Recently she posted a lighting diagram for a two light setup she has been using. Christa happens to use a nude model for the lighting setup so heads up.

How Photographers Can Deal with Unprofessional Models

Once in a while, despite our due diligence and training, we all end up in circumstances where we must handle a difficult situation. As a model with a wide range of experience, I have a large network of professional photographer friends and have seen first-hand how unprofessional my fellow models can be. Here are a few ways to handle a variety of sticky situations without compromising your reputation as a respectable industry professional.

Lighting on a Budget - 2 Speed Lights

Most amateur photographers assume that they need to buy a ton of expensive gear in order to compete or reach the level of most professional photographers. I’m quite guilty of doing the same. As a matter of fact, I spent the first couple of years studying the work of photographers that I admired and I was quickly intimidated by their level of production. I didn’t think that I could possibly afford to invest in the type of equipment they used. It wasn’t uncommon to see these photographers use 3+ studio strobes on set, along with a seemingly endless list of modifiers they had access to. Their level of production just didn’t fit my personal budget at that time.

A Simple Trick To Improve Your Final Image

There is a wealth of information for every step of the photographic process, but one area that drastically improved my work some years ago is also one of the areas discussed the least.

How I Overcame My Fear of Using Strobes

Every photographer, at some point in their career, will have an internal debate to accept or decline a job because they may feel insecure about having the right skill sets or gear to complete the job. Personally, I have found myself accepting certain jobs and a few hours later, I wonder if I made a mistake in accepting the job since I may muck up a huge opportunity. A few days ago, I was offered a job that, at first, I did not think I could execute. Luckily though, I talked myself down the ledge and remembered I was in fact prepared for it.

Product Photography Tutorial Shows How to Shoot Large Objects

London-based product photographer Sean Tucker is releasing a three-part video series on photographing large objects, such as chairs and sofas, in a studio setting. Here in part one, Tucker demonstrates how to set up your lighting and camera in order to achieve a great, clean image that will be easy to cut out in post-production for online product catalogs.

Judge Rules National Park Filming Rule Unconstitutional

Filmmakers, YouTubers, and other content creators received a big win recently when a D.C. Federal Judge ruled that the permit and fee requirements applying to commercial filming are unconstitutional. Still photography rules remain unchanged, although they weren't as restrictive as the filming rules.

Cavalli Press Release Shows Bizarre Unrealistically Skinny Photoshopped Image of Beyoncé

Designer Roberto Cavalli recently designed a gown for Beyoncé, exclusively for the Mrs. Carter Show World Tour. In an official press release that was sent out by the Italian fashion house on Tuesday, one very controversial photo of Beyoncé wearing that dress was attached. In what looks like a heavily Photoshopped image, the company behind this ad made her look very thin, unrealistically thinned and stretched her legs. As art it's interesting, but it wasn't received well by many viewers.

How to Make Your Car Photography Look Like This

Car photography is a sharp learning curve, with the incline coming primarily in post-production. A tutorial like this can save you incredible amounts of time learning techniques.

The Most Advanced High Speed Robot Used For Video Ever

Just when I thought I had seen it all I was sent this incredible video by one of our readers. The Marmalade, a special effects studio in Germany, has created an incredible high speed robot used to film precise moments during ultra high frame rate takes. The results look so perfect that I thought I was watching CGI at first. Even if you aren't into robots you will want to watch this video for the most stunning macro videography I've ever seen.

The Guide To Pricing Commercial Photography Part 3: What Are You Worth?

What am I worth? This is a question every new photographer ultimately asks himself. If you’ve ever wondered what you should be charging your clients and what the best way to go about it would be, keep on reading. I will go over how to determine your personal creative fee and how to present it to your client in a way that makes sense.

4 Ideas To Get Your Photography Business Out Of A Funk

We have all been there at one point or another. The thought of picking up a camera and having to take more pictures seems less than appealing. Shooting the same thing over and over, dealing with frustrating clients, or simply not getting the results you had hoped for. All these things can take a toll on your mental state and will eventually translate into feelings of disdain towards your passion. It might feel like you need a miracle to find your passion again, but here are four things which have worked for me, and maybe they can work for you as well!

Becoming a Professional Time-Lapse Photographer

Matthew Vandeputte is a Belgian photographer living in Sydney, Australia, whose work is at the forefront of commercial time-lapse and hyperlapse photography. In this video he gives a short insight into his work and offers a nice introduction to time-lapse photography while also providing some inspiration to anyone seeking to turn a hobby into a profession.

Why the Key Ingredient of a Successful Photographer Is a Recognizable Style

There are a zillion photographers out there, but there aren’t a zillion clients. How do you make your work stand out? Success comes when a client will book you because it's you and not because you are just another good photographer. In the process, having a recognizable style might also make you a happier photographer. But how can you get there?

Ram Renews Idea From YouTube For Captivating Super Bowl Commercial

Now that the Superbowl is behind us we can all start talking about the best commercials we saw. All over social media it seems the one that got the big win for the night was the excellent commercial from Dodge truck with photos of farmers. Great commercial indeed... but did you know that it was inspired by an idea posted to YouTube back in 2011 by Farms.com. I have shared them both below.

Eleven Beautiful Architectural Photographs And How They Were Made

As I continue my articles on interior, architectural, and real estate photography, I thought it would be interesting to see different approaches to shooting these types of subjects. So, for this month's article, I've invited a number of professional interior, architectural, and real estate photographers to share their images and techniques with everyone who reads Fstoppers.

The Beautiful Process Behind Erik Johansson's Surreal Images

I haven't been writing very much lately, but when Swedish Commercial Photographer Erik Johansson hit me with an email about his recent creation, I had to stop and take notice. And I'm not the only one. For the third chapter of their miniseries, "Human Made Stories," Volvo (in partnership with Sky Atlantic) spent three days this summer documenting Erik's process as he breathed life into his latest piece, "Wake Up." Volvo's miniseries features defiant pioneers who inspire, do things differently, challenge conventions, and blaze their own trail. Yup, that sounds like Erik to me.

The Importance of Taking It Easy

This is it. By now, You will have been inspired, honed your ideas, found the perfect location and booked your talent. You will have taken that little bit of inspiration and nurtured it into a full fledged shoot. If you are anything like me, you will have tossed out far more ideas than you kept and you will have spent hours upon hours solidifying the few that stuck with you. It is safe to say that the hard part is over.

The Guide To Pricing Commercial Photography Part 4: License Fees

In the last segment of our commercial pricing guide we will tackle the least talked about and most misunderstood portion of your invoice; the licensing fees. I will go over what they are, why you should be using them, and my preferred method for calculating them no matter who my client is!

Go Behind the Scenes of an Air-to-Air Shoot of a Boeing 787

Have you ever wondered where those amazing air-to-air shots you see in airline marketing videos and the like come from? Go behind the scenes of Wolfe Air Aviation's marketing work with Air Canada for their new livery on the Boeing 787-9 and one of the coolest photoshoots you'll ever see.

Photographing a Rattlesnake: How I Did It and Why I Won't Do It Again

Whenever I talk to another photographer the topic of “personal work” always comes up. Usually in the casual form of, “hey, have you shot any personal work lately?” This standard artistic rendition of the workplace, “how’s the weather” is usually brushed off and more enjoyable conversations quickly replace it. However, for me, it is probably better that my “personal work” remains limited, for doing it usually leeds to bodily harm (or in this case recurring nightmares).

5 Things We Can All Learn From The Best Reel On The Internet

Excuse me a moment while I try and reassemble my brain, it’s kind of just been blown by the video reel I’m about to talk about. While I collect my senses, feel free to join me as I showcase this piece of artistic genius and the talent of the young lady who put it together. This might just be the most insane, joyous 50 second video you’ve ever seen.

Commercial Photography: Recipe For Success

My photographer-friend from Moscow Aleksey Dovgulya is visiting me in Los Angeles right now. We went to the same high school, but only met in 2008 after I got into photography. While I was studying in Australia Aleksey built an impressive list of commercial clients in Russia. In the past few years he has photographed for major brands such as Rolls-Royce, Renault, BMW, Schwartzkopf & Henkel, Benetton, Vogue, Christian Louboutin, and the list goes on and on.

Fstoppers Newest Tutorial With Dylan Patrick Is Now Available

6 months ago Dylan Patrick flew to Charleston SC for a week to film our latest tutorial; The Cinematic Headshot. As always, editing this 6 hour tutorial was much more difficult than we expect but I'm excited to announce that it is finally available.

Remove Surface Glare On Your Interior Photos With This Quick Tip

When photographing commercial interior images, a common issue is an unsightly glare on reflective surfaces. Removing these reflections by compositing image layers significantly improves your images, separating you from the pack of "run-and-gun" real estate and interior photographers.

Confessions Of A Pro Photographer: Corey Rich’s Top 4 Photo Bombs

As a fellow commercial photographer I know that clients come to us for consistency and reliability. They hire us because when they are spending the big bucks on advertising campaigns they don’t want to leave things up to chance. It is part of our job to deliver the end product on time and free of flaws, but even a professional at the top of their game still battles with human error.

Wyn Wiley Shoots Gymnasts In An Awesome Way

Wyn has been featured on Fstoppers quite a few times. Why? His work is outstanding. He comes up with some really cool concepts for shots. From using LED's on a basketball shoot to powder with Gymnasts. He does it all perfectly.

Taking it on the Road: Location Scouting 101

Lately I've been scouting locations for a calendar project I'm working on, and it got me thinking how little content I've come across online on how to go about it. Location scouting isn't really a science, there are a lot of ways to go about it, but there are a few simple tricks and tools to maximizing productivity in your efforts.

A Guide to Retouching Hotel Rooms

Almost four years ago I began a new journey in my photography career. At the time I was still bartending part-time and concentrating on building the headshot side of my business, when hospitality photography came and slapped me upside the head. As it goes with most other good things, it all started over a few drinks with a friend, and has spiraled into a full second stream of income from photography.

Watch How the 4,000 Foot Wave from 'Interstellar' was Created

In a dramatic scene from "Interstellar," the space crew was nearly overcome by a massive wave on a distant planet. Take a look behind the scenes to see the filmmakers and actor Wes Bentley discuss the lighting and composite work required to produce this daunting visual effect.

[FS Spotlight] Photographer Antoine Verglas on Lingerie, Swimsuit, and Fashion Photography

Every guy wants to be Antoine Verglas. The esteemed French-born photographer spends his days shooting the world’s most beautiful and charming women in the planet’s most exquisite locales, often while they’re wearing some of the world’s tiniest clothes. Tough life, right? His gorgeous portraits go beyond the obvious, however, exhibiting an unsurpassed aesthetic, powerful sexuality, and undeniable sensitivity appealing to both the sexes. You’ve seen his photographs in Maxim, Sports Illustrated, GQ, Elle, Esquire, and Vogue, so now learn about living the good life from Verglas himself! Check out his full interview with FS Spotlight.
How a Photographer Made an Extra $31,000 on One Shoot

Last year, Fstoppers produced a tutorial with Monte Isom, which has helped numerous photographers including Gregg Shipman. In this video, Shipman details how he earned an extra $31,000 in just one photoshoot using the knowledge gained in the tutorial.

Ikea Saudi Arabia Photoshops Women From Catalog

A few weeks ago you may remember Ikea's attack on product photography. Today news has spread that the Saudi Arabia franchise has photoshopped all females out from catalogs distributed throughout the Islamic nation. Women aren't the only ones being censored, however, as even glasses of wine have been transformed into less offensive "festive cups". What does Ikea have to say about the post processing changes found in their catalogs?

The Best Way to Store Your Seamless

In my first rickety little studio I called a place to take portraits, I had nowhere but a corner to store my rolls of seamless paper. In my little budget corner I found a million ways to ruin whole rolls, or ruin parts of seamless paper on an hourly basis. The ends would get damaged, the rolls would become wavy, and I would typically end up cussing and throwing away seamless that should not have been destroyed. It was money being thrown away. I want to prevent this from ever happening to you.

How to Build Your Fashion Portfolio on a Budget

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging. After experiencing some of the wide variations in cost for things like models, makeup artists, and the other essential pieces of a shoot, I wanted share my experiences and lessons learned the hard way.

Dramatic Beauty Tutorial Part 2: Preparing Your Image for Retouching Using Lightroom and Camera Raw

In Part 1 of our Dramatic Beauty Portrait Tutorial, we looked at the lighting setup, gear breakdown, and shooting of our dramatic beauty shoot. In Part 2 of the tutorial we will now look at two different ways of exporting and preparing your image for retouching. The first method involves creating versions in Lightroom and exporting directly to Photoshop. The other method utilizes Adobe Camera Raw and the ability to make variations within Photoshop. I will also discuss the overall goal of our pre-edit stage.

What We Can All Learn From The Beautiful World of Cinematographer Mattias Koenigswieser

Whether we shoot stills, video or both, better utilizing light is probably the single quickest and most effective way to boost the quality of our work. I recently came across the beautiful work of cinematographer and DP Matthias Koenigswieser. If you love to shoot natural or ambient light and want to see just how beautiful applying lighting to achieve a natural light look can be, you’re in for a treat.