Recent Commercial Articles

Accidents Happen – 5 Items That Can Save Your Shoot

I’m always one to preach the importance of prevention and preparation before walking into a photo shoot, but there are some things you just can’t prepare for. The more you shoot the more you come to find that gear will tend to fall apart after a excessive number of uses... and abuses.

New Pirelli 2013 Calendar Titillating in a Different Way

Since it's launch in 1964 the Pirelli calendar is one of the most desired items of the new year. Each year a celebrated photographer is hired to shoot the world's most beautiful bodies stripped naked in some of the world's most gorgeous locations. This year famed photographer Steve McCurry earned the honor of the shoot, Rio the exotic location, but as Refinery29.com put it "the only kind of melons you can expect are the fruit ones." Read on to learn about their big change, see some of the images and watch a detailed behind the scenes video.

Fstoppers Lighting Diagrams:  Shooting Products on Black

In my opinion, nothing is sexier than a glossy black surface. And you don't even need a black backdrop sweep to achieve it.

During my time as the lifestyle photographer for JackThreads, I shot many different products in many different ways. Since I was shooting an average of 10 brands per day, I had to work quickly and in a tiny space. Through working in this condition, I developed some cheap and easy lighting scenarios.

Using Toys To Satisfy My Client's Seemingly Impossible Request

When a client came to me and asked if I could do a composite that featured a dragon, my first response was, "Of course, no problem. This is going to be so much fun!" Immediately following the conversation, reality set in and the haunting feeling that I had bitten off more than I could chew began to overwhelm me. After a momentary panic episode, I promptly began racking my brain on how I was going to pull off this impossible feat. Luckily in the end, creativity prevailed!

The Anatomy of a $100K Commercial Photography Estimate

Transitioning into commercial photography is no easy task. For some it’s the holy grail, end game, and ultimate dream job to have in the industry. For others it couldn’t be further from what they want- and that's fine! However, for those of you planning a transition from event/portrait based photography into the commercial advertising world, there is a long list of connections, lingo, and experience based knowledge you need to have in addition to being at the top of your game visually.

How I Improved My Photography by Ditching HDR

If you rely heavily on HDR for your image processing, I have some news for you: It can be a lazy approach, and you may be using it in the wrong applications. It's time to learn about the limitations of HDR and far better alternatives at your disposal.

Back Lighting: Shooting and Editing

Just like any other lighting scenario, back lighting has it's quirks and can give you completely different looks depending on how you control it. Learn how to shoot for different looks, and pick up a few tricks for shooting and editing back lit images!
The Must Have Tool for Strobe Users

A few months ago, wedding photographer and Fstoppers writer, Trevor Dayley made a post about his favorite thing in his camera bag. Spoiler - it was a tilt shift lens, and the work he was able to produce with it made for some interesting and beautiful wedding and engagement photos. However, Trevor and I shoot entirely different styles, so what's my favorite thing in my camera bag?

5 Lighting Setups For Shooting in Direct Sunlight

Shooting in harsh sunlight is always a challenge. Recently I shot a test while out on a trip in Los Angeles. Due to scheduling we had to start shooting around 4 p.m., so we were dealing with hard sunlight. In this post we will look at five different setups you can use to shoot in and manipulate these less than ideal lighting conditions. In a previous post, I showed how to quickly scrim hard lighting. In this quick tutorial we will look five different ways to light while in the same environment and conditions in order to alter the look of our image.

Portrait Photography In A Pool

Photographer Nick Saglimbeni recently shot an image of Jhené Aiko for a Humane Society campaign to save the shark population. The goal of the image was to photograph Jhené in the ocean at night (or at least make it look that way). To create this shot, Nick decided to use a pool and strobes to create a similar look.

Schwartz Wins Most Beautiful Commercial of the Year

I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'

If You Want to Make Money in Photography, Stop Taking Pictures of People

Are you a photographer that owns a business or are you a business owner who offers photography? That realization can sometimes mean the difference between having a successful business or not. Here’s why you should stop photographing people as the sole subject of your imagery.

“Don’t Be Afraid” – Emily Soto On What It Takes To Succeed As A Photographer Today

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

Tethering And Tape - The Importance Of Investing In Prevention

I always tether. Whether it's for a client or fashion editorial, the CamRanger has played a very important role in capturing rock solid images. But, before the wonderful technology of wireless tethering came into the picture, I always tethered to a workstation. However, that came with the annoyance of a long tether cable dangling off your camera. I always felt the sense of being trapped or held back from moving freely, I was always concerned and it was always a distraction.

Just Do It - How and Why I Shot the Best Photo of My Career

For years I found myself making excuses as to why I wasn't creating the type of images that I so desperately wanted to make. I didn't have the gear, I didn't have a model, I didn't have access to a studio. At the end of the day, it came down to one simple thing, I never tried.

How 12 Images Changed My Life Forever

We all have those pivotal moments in our lives where a single decision changes everything. When I picked up a camera about five years ago I quickly became obsessed with composites. In the beginning, I honestly had no idea where to even begin learning how to create these marvelous hybrids of photography and digital art. I had to learn how to create composite images! I knew if I could get to a point where I could create what I saw in my head, I could change the path of my career. Little did I know composite photography would change my life forever.

Dangerous Situation for Models and Photographers

A few minutes ago I received an email that contained some big red flags and alerted me of a dangerous situation that all photographers and models should be aware is happening. Recently here on Fstoppers we reported on models that went missing after accepting jobs on these modeling sites. Well now I have discovered that someone is actually representing themselves as me on one of these sites and trying to setup various shoots with models.

Photographer Calls Out Taylor Swift Over Hypocritical Rant

While Taylor Swift has continued her tirade against all things music streaming, a concert photographer, Jason Sheldon, has himself written an open letter to her. Jason calls her a hypocrite for her stance on musical artistry, given her stance on the art of photography.

This Videographer Used LEDs in Times Square, and the Results Are Stunning

Shooting out on location in a busy environment like New York City can be extremely difficult. When dealing with police, public safety, traffic, and pedestrians, it can often be near impossible to create the look you want without sacrificing your lighting. The way videographer David Geffin tackled these issues in his latest project, "Let's Dance," is pretty brilliant.

Lighting A Lighthouse With A Strobe Attached To A Drone

As a photographer, I'm always looking to capture something in a unique way. This is the craziest landscape photoshoot I have ever done. By taping a tiny Nikon Flash to my DJI Phantom II Drone, I was able to fly my remote helicopter up the side of a lighthouse and light the entire thing with flash. Creating this photograph was one of the trickest shoots I've ever done, and this is how I made it happen.

Hasselblad Continues CMOS Craze with 200 Megapixel H5D-200c MS

As one might expect (though perhaps not quite so soon after the H5D-50c announcement), Hasselblad has taken to Instagram to announce the H5D-200c MS, a 200-megapixel, multi-shot variant of the H5D-50c. The camera, which can still produce normal 50-megapixel stills at 6200 x 8272 pixels, also ads 4- and 6-shot capabilities for applications such as fine art reproduction, product photography, and more. At its highest resolution, the 200c MS produces massive and glory-clenching 600MB, 16-bit TIFF files.

Fstoppers Interviews Swim and Lifestyle Photographer Joey Wright (Semi-NSFW)

Joey Wright is a swim and lifestyle photographer based in Florida. Despite only picking up a camera a few years ago, Joey is a already regular contributor to SI.com with clients ranging from Callaway Golf, the Atlanta Falcons and the Seminole Hard Rock Hotel & Casino and is recognized as a Wescott Top Pro. He's also really, really likable.

8 Common Client Objections and How to Overcome Them

As you build up your clientele, you will undoubtedly encounter a host of requests that can blindside you. Many photographers will learn quickly how being a good salesmen is just as vital to their business as the quality of their photographs. Below I have compiled a list of the most common customer concerns, and how to best overcome them while building value in yourself and in your brand.

A Commercial for a Car Commercial: The CLA Project

Casey Neistat was approached with an unusual proposition from Mercedes Benz. They wanted Casey, a successful Youtube filmmaker to make a car commercial for the new Mercedes Benz CLA, even though Casey has never filmed a car commercial or anything close to resembling one. The following set of the three videos is his rather interesting journey so far. With Casey's charismatic personality it's curious to see how the commercial will turn out. I will update this when the final commercial is released. Enjoy.

The Debate Over Watermarks in Photography

Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet. In today’s landscape, is watermarking your photographs the best way to protect them? Let's review both sides of this debate, and explore the current state of the watermark in photography.

How To Photograph And Light Real Estate At Dusk On A Budget

Last year we teamed up with Mike Kelley to produce the 7+ hour tutorial: How To Photograph Real Estate, Architecture and Interiors. We were fearful that Mike's fancy equipment would be discouraging to new photographers so we asked Mike if he could create a signature image with much cheaper gear. Mike shot an incredible, world class image with the original Canon Rebel and kit lens and only a few accessories.

Dramatic Beauty Portrait Tutorial Part 1: Complete Lighting Setup and Gear List

This is Part 1 in what will be an 8 part series for a dramatic beauty portrait. In the series of tutorials, we will go through everything from the gear used, to the lighting setups, and all the way through the complete retouching process. In Part 1, I will breakdown my gear list used for the shoot and I will thoroughly go through my lighting setup. In this video tutorial not only will you see the gear and setup, but also a behind the scenes look as me and my team go through hair, makeup, and shooting. The complete series of videos will be available here on Fstoppers and on my YouTube Channel.

Is Photoshop Bad For Business? (NSFW)

The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.

The First Step To Becoming A Successful Photographer: Don’t Go To College

We have been sold on the biggest myth of all time; In order to succeed at anything and have a lustrous career you must spend 4 years in an overinflated educational institution and spend a small fortune, which doesn’t include costly textbooks, supplies and living expenses. All in exchange for a fancy sheet of paper we call a degree… a piece of paper that gives us instant credit and a golden ticket to the gravy train. Right?

'ICONS': Six Iconic Images Re-Created In One Seamless Shot

Have you ever tried to recreate an iconic image? It could take days of preparations to get anywhere close to the original. The location needs to be perfect, the makeup and wardrobe need to be spot on and the lighting needs to be accurate. In this incredible video created by "US" (Christopher Barrett and Luke Taylor) for The Sunday Times Culture, they managed to re-create 6 iconic images, in camera, in one seamless shot. Check out the final result and the BTS showing how they shot it.

Fstoppers Original: Success in Photography

This year Patrick and I were invited to Gulf Photo Plus in Dubai to film a behind the scenes look of what it's really like to go to this exotic workshop. The experience itself was one of the highlights of my life but the most memorable moment for me was the few minutes I had with each of the instructors. I decided to interview them about the pitfalls of their careers and what it takes to become successful as a photographer.

"Free"lance: How To Work For Free

Over the coming weeks I will be releasing a series of articles that will guide you step by step through the process of pricing your photography for commercial work. I will show you how to structure an invoice as well as go in depth to discuss the different parts of the invoice itself. I will show you how and why you should be using license agreements on all your work. I will even explain how you should calculate your own rates in the commercial marketplace.

Bulletproof Backup Strategies For Digital Photographers

As your photography archive grows, so does the need to handle and protect that data. What happens if your computer doesn’t boot, or an image file won’t open? What if your home or studio gets robbed, or worse, catches fire? What if your backup drive fails, or your laptop gets stolen? These are all questions I ask myself when planning my backup strategy.

Scarlett Johansson Behind The Scenes With Mango

For the last three years or so, Scarlett Johansson has been the face behind the acclaimed Spanish clothing company Mango. In their latest Spring/Summer 2011 campaign, set in the Goldstein Residence in Beverly Hills, photographer superstar Mario Sorrenti builds his images exclusively with natural light and reflectors. It's hard to imagine a wet haired Johansson ever not looking incredible, so it should not come as a surprise that Mario and company produced some stunning images. Hopefully these photographs will encourage a lot of photographers to step away from the strobes every now and then...

Six Investments To Level-Up Your Commercial Photography Business

Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.

Use These Weird Lighting Tricks to Add Motion Blur to Your Photos

Holy butts. Sometimes the fact that I'm an artist and I'm allowed to get weird slips my mind. I don't have a boss, I'm allowed to create what I want, I'm allowed to try new things for the sake of playing, and I'm even allowed to start a blog post by saying "Holy butts." That rocks.

10 More Photographers You Should Be Following On Fstoppers

Last week I made a list of 10 of my favorite photographers to follow on Fstoppers and a few people complained that too many of them were "portrait" photographers. I've scoured the community again and today I've created a new list with 10 incredible, additional photographers who shoot much more than your average portrait.

Nokia Busted Faking Mobile Phone Footage With A Stabilized Camera System

Earlier today news broke out about Nokia and their Lumia 920 simulation video not being exactly forthright. The video before the shameful reveal had no indication that it wasn't filmed with the actual product that it was marketing. When reddit.com users got their hands on the video they quickly noticed that the reflection in the video is not of a person filming with a mobile phone on a bicycle, but of a man in a van with what looks to be at least a DSLR sized camera with what seems to be some type of Gyro-stabilization system.

How to Shoot Full Length Editorials in Studio: Full Gear List and Lighting Setup

In this tutorial I will show you how to setup your studio strobes for full length portraits as we shoot an editorial style lighting setup. First we will look at the entire gear list we used and you can use for a similar setup, from the backdrop to the studio heads. I will breakdown our lighting. with lighting diagrams and explanation of WHY we are placing our lights where we are. Also, in this video tutorial we share some Behind The Scenes from our shoot day.

How to Easily Shoot High-End Product Photography Using Light Trails

I've never been one for artificial light in my photography, and it's an issue that many photographers come across when leaving that oh, so beautiful natural light. The struggle of having a budget to put towards lighting equipment can be daunting but shouldn't limit you in finding the best way to create the shot. In this behind the scenes look, I will go into how I created a high-end product shot using light trails, all while on a budget. Remember, this can be recreated with any camera, including an iPhone, that allows for long exposures.

Choose Your Clients Wisely

When this post is published I will be on my way to Moscow, Russia somewhere above the North Atlantic Ocean. I have a couple of shoots booked with my regular clients there, and my relationships with those clients are so great and long-lasting that they inspired me to write this article.

Obsession: The Divide Between Making Hundreds to Thousands as a Professional Photographer

I’ve learned a lot over the past 15 years as a professional artist. I’ve learned a lot about fear, failure, and success. I’ve been fortunate enough to mentor and educate thousands of photographers all over the world. Even as a young four-year photographer who many would still consider “green,” I’ve taught photographers from all walks of life, all levels of advancement, and even some who had reached a level of comfortable success.

Joey L. Creates Indoor Blizzard For Unique Portraits

One guy in our industry that continually impresses me with his execution of beautiful environmental portraits is Joey L. One concept he has been wanting to shoot for sometime is some portraits of "artic explorers" but rather than fight with the elements of the weather he pulled it all off in studio. Read on to learn how it was done and what equipment was used.

Evolution Of Me - 5 Investments That Changed My Career Forever

I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.

Making the Perfect Shot of Whiskey (Photo That Is)

Patric Bergkvist is making a strong case as one of the better Swedish liquid photographers with his fantastic handle on the ideal lighting in very humble shooting spaces. We featured his exploding coffee and milk photo tutorial in early February and now he is back showing how to make a perfect shot of Whiskey. Photo that is.