Recent Commercial Articles

Cheap and Easy DIY Alternative For A Vinyl Seamless Backdrop

If you work out of a studio, you know how annoying paper seamless backdrops can be...they always wrinkle and warp. We recently changed over to the Savage Vinyl backdrops and they seem to last a lot longer. The guys over at OKstrobist have an even cheaper alternative for those looking for a DIY approach and it's pretty clever. Even though this can still cost as much as $170, you aren't stuck

[Instruction] The Best Camera for Food Photography

Today, Bon Appetit featured a very comprehensive blog post from food photographer William Hereford. Rather than just talking about just a particular technique or style, Hereford also writes to the burgeoning food photographer/enthusiast and tries to answer the question: What is the camera you should go with if you want to get into commercial food photography? The answer may surprise you.

Feminists Take Action Against Sexist Billboards

A group of masked feminist campaigners in Paris is taking direct action in protest against sexist advertising. Brigade Antisexiste is an anonymous collective of activists who meet regularly in order to graffiti and undermine billboards and other printed adverts that are considered demeaning.

Megan Fox In Underwear, Armani Underwear

I was going to post a video showing Rafael Nadal's latest Armani underwear shoot but figured Megan Fox might be a little easier on the eyes. Now you are probably thinking that any photoshoot with Megan Fox wearing little to nothing would probably produce strong images from any photographer and you'd be right. But what I found interesting was the way photographers Mert and Marcus used hotlights and large scrims to light the entire set creating a natural light feel. You can see the setup around :35 seconds. Not everyone has access to large HMI lights but it's still an interesting way to shoot and could probably be reproduced firing strobes into white walls in a room. Click the full post to see the final video and you can see the photos here.
If You Love Photography Don’t Become A Professional

The dream of becoming a professional photographer is extremely common. It looks like a glamorous gig, but it’s not as simple as getting paid to take photos. Becoming a pro photographer also means becoming an entrepreneur, and that’s way harder than learning how to shoot on M.

Fstoppers Reviews The New Pocket Wizard Plus III Radio Triggers

Today, Pocket Wizard has rolled out the newest in their line of wireless flash triggering devices: the long-awaited update to the industry-standard Pocket Wizard Plus II, the Pocket Wizard Plus III. We at Fstoppers have been playing with them for awhile, and we're here to give you all the details, including an exclusive video look at the new Pocket Wizard Plus III. Continue to the full post to see it all. [Pre Order The Pocket Wizard Plus III Here]
The Life of a Super Bowl Sports Photographer

For sports photographers everywhere, tonight is the night that you someday hope to be working. Super Bowl Sunday has basically became a national holiday for Americans. Whether you’re watching for the commercials, or the game, photographers everywhere want to see that lineup of camera bodies and lenses on the sidelines.

The Most Important Tips To Consider When Building a Website for Photography

Every photographer needs a good website; that's a given. What isn't so obvious is should you have a contact page? What about a photo on your bio? Is it best to have multiple galleries or everything on one landing page? Today Lee and I review a few websites to show you what does and doesn't work when displaying your work.

Composite Tutorial: Movie Poster Style Embers and Sparks

When it comes to compositing, more often than not it's the little things that take an image from good to great. In this tutorial I show you how to pull off a simple yet very effective way to create those small embers and sparks that are all the rage in Hollywood action movie posters. Adding details like sparks, debris, fog, dust, etc. to your composites can change the overall mood of your composites and give them that epic feel you are looking for!

The Syrp Genie and Genie Mini Are Perfect for Food Photographers and More

A few weeks ago, I had the pleasure of reviewing Syrp's awesome, affordable, perfectly executed Genie Mini time-lapse device. However, time-lapse photography and videography barely covers the beginning of what can be done with the New Zealand company's awesome devices. The Slanted Lens' Jay P. Morgan not only shares his entire lighting setup for a classic food shot, but also proposes some clever and welcomed case studies for how to use Syrp's devices to create better shots, not only around stars, but also around close-range subjects.

A Hilarious Story About Photographing the President of the United States

Monte Isom is a super successful commercial photographer based out of New York City. However, before he made a career of his own, he assisted some of the biggest names in the photography world. In this video he recaps his experience shooting the president of the United States of America.

It’s Not About the Camera, It’s About Who’s Pressing the Shutter

I can think of so many times throughout my career where I have drooled over that latest camera release or that most recent lens that my brain convinces me that I simply have to have. Realistically, though, what photographer out there hasn't done that at least once in their career?

The Fastest and Easiest Way to Learn Adobe Lightroom

Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week.

Under Armour's Great Advertising and What We Can Learn From Them

I consider myself an advertising connoisseur - both of print and motion. As I continue on my journey as an image-maker, however, it becomes harder and harder for ads to impress me. I'm jaded. But that said, Under Armour is really killing it these days with their highly relable and modern ads.

My iPad and Me: Making Lemons Into Lemonade

In the grand tradition of turning lemons into lemonade, I thought I would share with you a quick story about how a less than desirable situation for me this weekend turned into a chance to improve my business and my approach.

Grow Your Photography Business With A Little Focus

Focus is a word we are all familiar with in photography, but is the same true in business? The purpose of focus as it relates to photography is to keep what we want to see, and to draw attention away from the things that might otherwise distract us. The concept is almost second nature to many photographers, yet seems so foreign when you see how they run their business.

Try This Shadow Fix on Your Next Interior Shoot

When photographing interiors, flash is your friend, but a friend who needs some management. While flash brightens rooms, reduces glare, and brings out true colors, it can also produce the frustrating issue of ugly shadows.

Tyler Shields Blows Up His Rolls Royce Silver Shadow... For Art

Photographer Tyler Shields is known to be one of the craziest photographers in the world. Just few months ago we posted about how he fed a $100k purse to an alligator, all in the name of art. That seemed to be a bold move that can take years to recover from (financially). This week Tyler proved once again that money doesn't mean much to him and that he'll do anything for art, even if that means blowing up his own Rolls Royce Silver Shadow car he got just few months earlier. Check out the BTS video explaining the idea behind it, and of course the final slow-mo video.

The Jack of All Trades Photographer: What’s the Problem?

They say variety is the spice of life and in the world of the freelance photographer, a broad and knowledgable skill set goes a long way. So, why does knowing your way around a multitude of photographic genres breed so much disrespect in the professional world?

The Making of An Automotive Composite: Lexus LFA

Automotive photography can be an extremely rewarding niche in the photography industry. The fast, shiny, power-inducing machines that rush by in a blur of color can be a thrill to anyone photographer, but it can also be daunting making sure that every detail is just perfect. Automotive photographer John Zhang walks us through the post processing of one of his lates shots of a Lexus LFA.

Indiana Photographer Sues Over Copyright Infringement

We live in a time when photography becomes more and more commonplace but appreciation of the commercial value of photography is uncommon. So it shouldn't come as a surprise that copyright lawsuits from photographers are increasing.

Photography on a Budget

While photography definitely isn’t the cheapest business you could get into, you can definitely get started on a budget. Here are my tips for being prudent with your money as you start out.

Did Photo Retouchers Photoshop Jennifer Lawrence's Face Too Much In New Dior Ad?

Oh the world of high end retouching. This week cosmetic company Dior released a new video and ad campaign featuring their hot spokeswoman, Jennifer Lawrence. With a not so subtle nod to Sharon Stone in Basic Instinct, this new lipstick commercial isn't so bad upon first watch. Social media has gone ablaze however once screen grabs from the video have been making their way across the internet. Where are Jennifer's eyelids! We have the behind the scenes video to see where things went wrong.

Savage Sports Photography

How do you get “the shot”? The saliva spewing out, as a fighter gets the decisive knockout blow. The sprinters desperately leaning forward in to gain the winning inch as they cross the finish line. The water tracing the swimmer's face as they come up gasping for air. Sporting events happen so fast, and even if you make the most of your camera's impressive burst rate, it takes a lot more to nail your sports photos. These are three pillars I always lean on to create savage sports imagery.

Behind the Scenes of South Carolina Gamecocks' Photoshoot

I find athletic themed shoots to be especially interesting considering the amount of effort and expertise that goes pulling off that one perfect shot. Follow James Quantz Jr in this behind the scenes video as he takes on the challenge of shooting the South Carolina Gamecocks.

BTS: How Apple Made Its 'Made on iPad Pro' Ads With the New iPad Pro

Apple's latest iPad Pro ads tout what you're able to do with the new tablet as it gets closer and closer to offering the full capabilities of your computer, camera, and editing suite. Today, however, Apple shared a look into how it made those ads with the iPad itself (from the shoot to the edit) as the iPad Pro became both subject and filmmaker.

FS Original: How To Shoot And Retouch Beauty Photography

Patrick and I were invited to shoot a behind the scenes video with beauty photography Sam Yocum in NYC a few months ago. I've always been struck by the lighting and flawless models, makeup, and retouching that can be seen in high end Beauty work and so I couldn't wait to see a real professional work...Check out the video below to see a little on how Sam works as well as a very detailed tutorial on how he approaches his post production. Click the full post to see a bunch of Sam's beauty images.
10 Things I Learned From Interviewing Fashion Photographer Matthew Jordan Smith

Matthew Jordan Smith has gained a reputation as one of the industry's top fashion photographers and also as one of the leading photography educators. Those of us who have seen Smith teaching or in interviews have been left with the same impression: he is a photographer and instructor that is forthcoming, sincere, and passionate. My experience in interviewing him proved all of these to be correct. Smith was both very candid and insightful, and here are 10 takeaways from my interview.

If You're Going to Work for Free, Read This First

90% of people in the creative industries have worked for free. In the world of photography and filmmaking, it's not unusual to work for nothing in return for exposure, experience, and getting a foot in the door — to the frustration of others. Whether you're the one moaning or the one undercutting, check out these ideas for how we can make things better.

How to Organize a Professional Photoshoot

Organizing a photoshoot, professional or otherwise, can be a daunting task. From a small portrait sitting with a local band to a worldwide ad campaign, there are some key steps that will reduce stress, ensure everyone feels understood, and ultimately help everyone work towards the same goals. As a bit of a disclaimer, I work in the U.K. as a commercial photographer, but most of these steps can be dialed up or reduced for any project, wherever they happen to take place and whether paid or not.

'INPUT/OUTPUT' Is a Fun New Short That Holds Surprises in Every Frame

They say that the ability to still be surprised is the key to happiness. It's growing knowledge of the world around us that informs our expectations of behaviors of all kinds of entities that in turn ruins the surprise in our lives. It's the reason that we're not interested in our boring childhood toys. And it's the reason that it's so easy to stay glued to shorts like the Vimeo Staff Pick, "INPUT/OUTPUT," which juices our bored minds with just enough excitement and surprise to, at the very least, smile on the inside.

Photograph Product on a Whiteboard to Easily Ensure Consistent Angles

When shooting catalog images of product it is very important to have consistency throughout the project. Oftentimes a single product might have several versions and each has to be shot separately. Since we want to ensure a consistent look for our clients we have to make sure the product lines up perfectly from shot to shot across all versions. Here is how I personally tackle that for tabletop images.

Is This the Best Nike Ad Ever?

Frantic sporting action set on an urban backdrop? Check. Inventive, slick production while not taking itself too seriously? Check. Superstar cameos? Check. You’ve guessed it, it’s the latest Nike commercial. But is “Nothing Beats a Londoner” their best ever?

Must-Have Tools For The Apparel Photographer

You've all seen these images. It's the knob-and-hanger set up that has become the signature style for many kids retail sites such as Zulily. What you do not see, however, are all the tools that go into creating these minimalist images. The bulk of my work as a commercial photographer is with product, one of which is children's clothing for sites like Zulily, so let me give you a sneak peek into my personal tool bag that I could not work without.

Why I Quit My Job Two Weeks Before My Wedding to Pursue Photography Full Time

There is that spark in all of us. For some it's the first press of the shutter. For others it's that first dollar we make for creating art while doing something we love. It's that spark in our mind, in our very souls, that sprinkles us with those day dreaming thoughts about persuing photography full time. Everyone who has ever picked up a camera has had the "I could make a living doing this" moment.

Understanding Copyright on Both Sides of the Lens

Many photographers use the word “make” to describe their process of photography. “I made these images,” you might hear a professional say describing his work. The layman phrase, “take pictures” or “capture photographs” evokes a feeling that the photographer did not put any work into the image, that they simply pointed the camera and the photo just came to be. Any creative medium takes skill and I’m not here to argue the artistic validity of a photograph over a painting or sculpture. But a somewhat fatal flaw of the digital age is the ease of which photography can be transferred, saved, downloaded, and reproduced in comparison to that of physical artistry.

How Your Smartphone Can Benefit Your Photography

I never really used to take photos on my phone; in fact, I used to be really against it because I never thought the camera was good enough to capture what I wanted. Of course, it's great to always have a camera on you so you can take a photo, which makes the smartphone one of the best tools around. With today's technology, these cameras just keep getting better, and I am finally beginning to use my phone's camera just to work on my composition and angles when I see something of interest.

Behind the Scenes of Verizon's Iron Man Commercial

With the new Iron Man movie out this week it's only natural that companies would cash in on the film trilogy. Verizon Wireless have released a new commercial for their new internet service, FiOS Quantum. VFX house, The Embassy, who created the special effects also worked on the first Iron Man film.

Subject Matters - Kicking Technicalities For Content

I'm guilty. As a commercial and fashion editorial photographer as well as a writer for Fstoppers, I love lighting, bokeh, rigging, and all technicalities involved with cinematography and photography. For many months, content fell second to setup. From my experience, there are three types of photographers: those that confide in instinct and sunlight, those that rely on post processing, and those that excel at artificial lighting and formalities.

The Story Behind the Mashup Photo of Pro Athletes and Angry Birds

Early in February of 2013, Rovio announced a new side project called "Angry Birds Superstars," which juxtaposed athletes with the hugely popular Angry Birds imagery. Though there likely are more on the way, Rovio has started the project with NHL Stanley Cup champion Anže Kopitar and NBA All-Star Veteran Andrew Bynum, both photographed by Jere Hietala. The point? Because it’s fun and awesome.