Recent Commercial Articles

Change The Look Of Your Image by Using Grid Spots

In this corporate headshot shoot by The Slanted Lens, Jay P Morgan plays around with a 10, 20 and 30 degree grid to show us how each one will give a drastically different look. Throughout the entire shoot he is constantly feathering the light. If you've ever shot on the streets of New York then you'll understand why he has to keep his set up very mobile.

Shooting Celebs - The Wonderful World of Celebrity Fashion With Emily Shur

How would it feel to photograph Will Ferrell or Seth Rogen? How would you ever get to be able to shoot clients like these? How do you marry technical capability and develop your own style to deliver something unique? What if you could learn from someone doing this sort of work day in day out? Well, now you can, in this exclusive interview with Emily Shur.

[BTS Video] The Never Ending Fashion Photoshoot

Amy Lynn must really want to win some of the $20,000 in photo gear we are giving away in our Behind the Scenes Contest because the photoshoot idea she came up with is one of the most original ideas we've seen yet! Amy wanted to create a fashion image with a twist. Her plan was to take a bunch of photos of her friends in a circle and stitch them together in a way that would allow the viewer to pan around the scene in full 360 degrees. I wasn't quite sure how the image would turn out when I first started watching her video but the final product is pretty impressive. I've embedded the final image HERE so make sure you check out the full post to see how awesome this turned out. If you have any questions for Amy about how she created this awesome fashion image, leave her a comment below. We wish Amy and everyone else who has entered this contest so far the best of luck!
Creative Ways to Customize a RocknRoller MultiCart for Commercial Photographers

Photographers and videographers who work on-location for their gigs need an easy, dependable way to haul and station their gear and grip kits. Many have come to rely on the RocknRoller MultiCart for this purpose because of its versatility. In this video, commercial photographer Kiriako Iatridis shows how he customized his MultiCart to make it that much better and may inspire your own modifications.

When and Where to Get a Model for a Photoshoot and How Much to Pay

When you're getting into genres of photography that require working with models, navigating the landscape of who to hire, when to pay, and more can be a bit confusing. This great video will tell you exactly when you should pay for a model, when you should offer a trade, and where to find them.

The Sexy Bottle Shoot- How to Photograph Glass

Alex Koloskov has had a few of his behind the scenes videos featured here on fstoppers. In this charismatic behind the scenes video, Alex takes the photography assignment of shooting some liqueur bottles in an attractive way and walks us through his set up. His in depth explanation of the lighting and staging process gives you a great understanding of how he got his final "sexy" shot.

Reasons You Aren't Landing Photography Gigs: Part 1

Photographers and videographers both tread water in a crowded pool of competition, and often we feel in danger of drowning in that pool. In this week’s and next week’s articles, I will present the most common reasons we lose out on work we otherwise might have won.

Photography Compositing Insanity, A Dress Made Of Hands

I ran across the incredibly imaginative portfolio of John Flury a few weeks ago. When I viewed his image "Provincial Uprising" where a womans dress was made of human hands I couldn't figure out how it was made.

Adobe's CEO Deftly Dodges Questions About Unfair Pricing

The Verge and Gizmodo have featured a video found on Youtube that shows Adobe's CEO, Shantanu Narayen, masterfully avoiding answering a very direct question: "How can Adobe justify selling the Creative Suite for $1400 more in Australia than in the United States?" Rather than talking about the pricing of the Creative Suite, Narayen continually deflects to the Creative Cloud.

Can You Really Get Pro Results From Inexpensive Light Sources in Product Photography?

Earlier this year, I released an in-depth tutorial on product photography with Fstoppers called "The Hero Shot: How to Light and Composite Product Photography." As I started publishing images from this tutorial on Instagram, I found it extremely interesting that the most liked image was the cordless drill. It was the most simple image that I created for the series, and I used very basic inexpensive continuous lighting to create it. So, if I were to have photographed this drill using strobes instead of continuous light, would you have been able to tell the difference? I’ll...

How to Prepare for the Unexpected at Your next Photoshoot

“Expect the unexpected” is great advice for anyone, especially for a photographer. Making the necessary preparations for a photoshoot is essential to success, but what about matters that are beyond your control? We will review three of the most common obstacles that can potentially derail your next session, and how to best handle them both preemptively and after the fact.

Game of Thrones Season 4 - Wight Attack Sequence Behind-the-Scenes

The ever talented team at Scanline VFX have posted their most recent BTS video of the popular wight fight scene from the Game of Thrones Season 4 Finale. In this run down you can see the incredible detail and heavy visual effects work that goes into each and every scene from that fight. This one sequence has been remored to be one of the most expensive scenes created for the show.

[Video] Erik Johansson Discusses His Mind-Bending Photography

At a recent TED Talk, conceptual photographer Erik Johansson broke down his approach and method into a bite-size chat. While many photographers consider their work finished as soon as they hit the shutter button, apply contrast, and upload to Flickr, Erik decides to take it further (quite a bit further, in fact). His images make you stop and think and may take a few minutes to sink in. If you're one of those who asks "yeah, but is it photography?" don't say I didn't warn you. Check out the video in the full post.
How To Build A Tower Of Sandwiches | BTS RGG Photo

It's not every day you can make one big massive sandwich tower and get paid to do it. In this behind the scenes I take you through an average shoot in our Chicago studio. You can see the team of people that come together to a shoot like this happen.

Fashion Editorials: Pre-Production Through Shoot Day

If there was one thing I wanted to know when I first became interested in shooting editorials, it was "How do I do this?" That seems like a broad question, and it is, but it goes to show what a mysterious subject this was for me. I wanted to know how to get started, and what steps I should take. In this article, I would like to pull back the curtain a bit for people who are interested in getting into editorial work and share what steps I go through to conceptualize, build a team, schedule, and shoot a fashion editorial.

Saturday Night Live's New Look And How They Did It

Alex Buono, member of the SNL's film unit, helped produce one of the coolest title sequences ever using time-lapsing, light writing, freelensing, and other effects. The show is celebrating their 40th season so they wanted this sequence to be classic and iconic, a little dressed-up, and typography integrated into the cityscape.

Epic High-Action Nikon D500 Campaign Involves Smashing Messy Fruit

Nikon has teamed up with sports photographer Tom Miles and world champion martial artist Tom "Fire Kid" Duquesnoy for its new #MomentOfImpact campaign – which largely involves epic action photos of the latter smashing watermelons, cakes, and pumpkins. Check out the intense photo series here, and learn more about how it was lit and executed.

Alpine Photographer Takes Us Behind-the-Scenes of Phase One's Capture One Pro 8 Campaign

When alpine photographer Kamil Tamiola was tapped to become the key photographer for a campaign announcing Phase One's Capture One Pro 8 software release at Photokina 2014, he had his work cut out for him. Nine weeks of planning went into this powerful concept of imagery that would be used as the subject for processing in the soon to be introduced software. In this video Tamiola takes us on a behind-the-scenes alpine exploration to Glacier Geant just above the town of Courmayeur in Aosta Valley.

Utah Salt Flats:  Photographing Capoeira With Natural Light And Strobe

Last time we featured a video from Mike Tittel, he was showcasing his edgy lighting look on some female tennis players. This time he has taken his photography team to the salt flats of Utah to photography the Brazilian sport Capoeira. For this shoot, Mike pulls out a few Profoto 7Bs with 2x3' gridded softboxes for many of the shots. However it's his natural lit shots that really grabbed my attention which he lit using the very helpful 4x6 California Sunbounce to fill his subjects. After the video, head over to Mike Tittel's Website to check out more of his work and click on the full post to read how Mike lit these shots in his own words.
The Truth of How I Hired My Last Model For a Major Ad Campaign

You book a commercial job and the client wants a beautiful face to grace their next ad. The client relies on you, the photographer to help with the process of hiring the model. The crew you hire rely on you to select the right candidate for their needs. That's great, right? Get the most radiant face, possibly the one with the highest social media numbers for that extra bump and you're set! Is that how it works?

The Life of Iconic Commercial Fashion Photographer Will Shively

With over 40 years of portrait work under his belt, American Photographer Will Shively has become one of the most successful commercial fashion shooters in Columbus. Will found himself at a crossroads when he first decided to pursue his passion for photography. He got his BFA in painting from Ohio State University and was working for a design firm before being let go with a newborn on the way. But despite the risks involved, Will worked nights as a janitor at a local manufacturing plant while teaching himself the art of photography.

Walk Across America

Jeff Calbom just sent this amazing video over to us. This group of guys decides to travel across the US in 14 days while creating one of the most complicated stop motion videos I've ever seen. Nothing will ever be more complicated than this stop motion video though. You can view the BTSV below and the final product in the full post. <
Annie Leibovitz: Life Through a Lens

Annie Leibovitz: Life Through a Lens traces the arc of Annie's photographic life, her aspirations to artistry and the trajectory of her career. The film depicts the various phases that shaped her life including childhood, the tumultuous sixties, her transition from Rolling Stone to Vanity Fair magazine and later her most significant personal relationships including motherhood. Check out the full post for the rest of the documentary.
[Stock Photography] Yuri Arcurs Explains How To Sell Stock Imaging

We've featured Yuri Arcurs, the worlds most successful micro stock photographer, many times here on Fstoppers. In a time when people complain that the value of photography has gone the way of the buffalo, Yuri has created an empire on images that cost less than $1. In this video Yuri explains exactly what makes a great stock image and what it is specifically [read full story]
Drugstore Chain CVS Health to Ban Retouched Images

Drugstore chain CVS Health announced today that it will stop using photo manipulation in the promotional images for its store-brand makeup and will require all other companies to follow suit by 2020. Companies that continue to use manipulated imagery will have their adverts labeled by CVS to help customers understand that the photograph has been altered.

Behind the Scenes of a Jewelry Lifestyle Photo Shoot

Last week I did a photo shoot for Leo's Wisdom, which is a company that makes handmade, high end jewelry. The purpose of the shoot was to provide the client with product shots and lifestyle images for their promotional needs. Their mood board for the shoot was filled with images depicting lush locations and high society. But we were shooting on a rainy day in Columbus, Ohio. So we made lemonade.

Behind the Scenes: Light Painting and Morphing with Red Bull

Max Riché, a commercial photographer based out of Paris recently shot a huge project for the Red Bull Media House using the same concept as his "Becoming and Athlete in One Photo" series. Shooting trail-biker Petr Kraus against a black backdrop and using light painting techniques, some strobes and then later bringing all of the images into Photoshop he created these awesome fluid-movement series of photos.

How Canada's Paralympics Created Their Amazing Ad

If you surf the web as much as me you've probably seen either the still image or the commercial for Canada's Paralympics. I waited to do a post on this because I was hoping a behind the scenes video would come out and lucky of us, one did. Check out the BTSV here and then view the full post to see the finished video and still image.

New High-End Remote Trigger Released By Ubertronix

If you think you've got a quick trigger finger, then you haven't used the new Strike Finder Touch (SFT) by Ubertronix. This sleek remote trigger boasts the ability to trigger your camera shutter in less than 1 millisecond. The device has 5 different modes: Time Lapse, Lightning (or high speed flash), laser, sound and motion. All you need is 4 AAA batteries, your camera, and a great subject to get started.

A Commercial for a Car Commercial: The CLA Project Update

A few weeks ago we featured an interesting project by Casey Neistat: The CLA Project. Casey was hired by Mercedes Benz to create a new, fresh and creative approach to the typical stock car commercials that you've seen on television for the past twenty years. The final commercial for the new Mercedes Benz CLA has finally been released. I have to say it is definitely creative and unlike any car commercial I've seen before. I love the patriotism and the fun, light-hearted vibe in the commercial.

Expand Your Skillset: Commercial Food Photography

Photography is an enormous, multifaceted industry that ranges from portrait and product to macro and landscape. As photographers, we owe it to ourselves to learn as much as we can about each specific genre of our trade. Even if you only shoot weddings or cars, it’s important to learn and practice new techniques, which will allow you to hone your skills and can keep you out of creative ruts. Recently, I have had the opportunity to take on several types of shoots that I either have never done before or have had very limited experience with.

Behind the Scenes: Creative National Ad Campaign with Michael Herb

A few months ago we featured one of commercial photographer Michael Herb's tutorials on masking and composting. Michael is back with an awesome behind the scenes video of a national ad campaign he shot for Textile Designer Patty Madden. Michael set out to create some creative photos to showcase the unique advertising that hasn't really been seen before in a nation ad campaign for furniture.

Fstoppers Atlantis: The Most Fulfilling Experience Of My Life So Far

I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.

Large Format Film for Corporate Brochure

I teamed up with Luquire George Andrews, an ad agency in Charlotte, NC, to create four images for a corporate brochure for Lincoln Harris, a commercial real estate company with properties in 26 states. LGA wanted to feature b/w photographs of executives in Lincoln Harris' properties.

Behind the Scenes of Vivida's "Released by Love" Photoshoot

Simeon Quarrie, owner of wedding production company Vivida, is back with another amazing and unique editorial-style pre-wedding photoshoot for one of his couples. In this behind the scenes video he shows just how much planning and work goes into a great quality photoshoot production. The concept for the shoot is a whimsical story about severing the ties of restriction with the power of love starring a beautiful couple as its centerpiece.

Blair Bunting's Aaron Hernandez Photos Taken Mere Hours After Athlete Allegedly Shot a Man

Update: Aaron Hernandez has now been found guilty of 1st degree murder. If you're a sports fan, you probably know the huge scandal unfolding right now surrounding Aaron Hernandez, the former NFL star who was recently released from the New England Patriots. He is now under arrest for a murder that happened on June 14, but last February he allegedly shot a man in the face, a man who survived and is now suing him for it. Thing is, the EXIF data on images recently released by Fstoppers contributor Blair Bunting show the photo shoot took place only a few hours after that alleged shooting. Freaky.

Behind the Scenes of Ontario Power Generation's Miniature Commercials

It seems utility companies are looking for more creative ways of bringing their message across to television viewers in their commercials. Ontario Power Generation has recently come out with two commercials using miniature sets in their commercial production. Watch this very detailed behind the scenes video on how they created the sets, and how they filmed the fresh new take on water safety.

On Photoshopping Bread and Paying Bills

There's something that isn't really talked about among the freelance photographers that I know, or at least not something that I hear about often. It's a small truth that nags at us all the time until we really, really get to where we want to be in our career, and sometimes even after that. And sometimes it involves bread.

How I Mixed Strobes and LED Lights in This Fashion Photo Shoot

In today's Fstoppers video, I set out to create some conceptual fashion images with Puerto Rican model Krystal Xamairy. Using the brand new Tamron 35mm f/1.4 lens, a few strobe lights, and a couple colored LED panels, I will walk you step by step through the entire process.

How to Build a Business Plan as a Photographer: Part One

Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.

More Videos Of Pro Photogs Shooting With Cheap Gear

Yes, it has been done to death but everyone loves to see it so we will keep posting it. Digital Rev TV has been doing a series called the "Cheap Camera Challenge" and so far they have created 3 videos with 3 different photographers shooting on 3 different cheap cameras. Check out the full post to see all 3 videos.
Shooting the Ultimate Photograph for Jeep with Some of Instagram's Great Photographers

It's been an absolute pleasure seeing friends and colleagues getting chosen for social media campaigns and commercial photography jobs all around the world as a result of sharing their talents via Instagram. With mobile media teams popping up around the country bidding for projects with companies like GE, NatGeo Wild and beyond, it's amazing to see their work featured across the web and in print media. My pals Scott Borrero and Ravi Vora have teamed up with Jeep to create this awesome behind-the-scenes video about a trip out to Jackson Hole, Wyoming to shoot for their new Grand Cherokee. The results are just captivating.

How To Photograph And Composite A Commercial Beverage Image In Photoshop

I recently teamed up with the crew at Fstoppers to create a video tutorial that focuses on the foundations of creating a standalone product hero shot for advertising. What’s a standalone product hero shot you ask? It’s a standalone image of a product that’s generally well lit, super crisp, super clean, and essentially aids in selling a company's product.