Today, an open letter to the one who knows me best.

How do you get “the shot”? The saliva spewing out, as a fighter gets the decisive knockout blow. The sprinters desperately leaning forward in to gain the winning inch as they cross the finish line. The water tracing the swimmer's face as they come up gasping for air. Sporting events happen so fast, and even if you make the most of your camera's impressive burst rate, it takes a lot more to nail your sports photos. These are three pillars I always lean on to create savage sports imagery.

Apple's latest iPad Pro ads tout what you're able to do with the new tablet as it gets closer and closer to offering the full capabilities of your computer, camera, and editing suite. Today, however, Apple shared a look into how it made those ads with the iPad itself (from the shoot to the edit) as the iPad Pro became both subject and filmmaker.

Matthew Jordan Smith has gained a reputation as one of the industry's top fashion photographers and also as one of the leading photography educators. Those of us who have seen Smith teaching or in interviews have been left with the same impression: he is a photographer and instructor that is forthcoming, sincere, and passionate. My experience in interviewing him proved all of these to be correct. Smith was both very candid and insightful, and here are 10 takeaways from my interview.

A brief look back at just some of the many ways my own mind has played tricks on me along my journey from hobbyist to working professional.

90% of people in the creative industries have worked for free. In the world of photography and filmmaking, it's not unusual to work for nothing in return for exposure, experience, and getting a foot in the door — to the frustration of others. Whether you're the one moaning or the one undercutting, check out these ideas for how we can make things better.

Organizing a photoshoot, professional or otherwise, can be a daunting task. From a small portrait sitting with a local band to a worldwide ad campaign, there are some key steps that will reduce stress, ensure everyone feels understood, and ultimately help everyone work towards the same goals. As a bit of a disclaimer, I work in the U.K. as a commercial photographer, but most of these steps can be dialed up or reduced for any project, wherever they happen to take place and whether paid or not.

They say that the ability to still be surprised is the key to happiness. It's growing knowledge of the world around us that informs our expectations of behaviors of all kinds of entities that in turn ruins the surprise in our lives. It's the reason that we're not interested in our boring childhood toys. And it's the reason that it's so easy to stay glued to shorts like the Vimeo Staff Pick, "INPUT/OUTPUT," which juices our bored minds with just enough excitement and surprise to, at the very least, smile on the inside.

When shooting catalog images of product it is very important to have consistency throughout the project. Oftentimes a single product might have several versions and each has to be shot separately. Since we want to ensure a consistent look for our clients we have to make sure the product lines up perfectly from shot to shot across all versions. Here is how I personally tackle that for tabletop images.

Frantic sporting action set on an urban backdrop? Check. Inventive, slick production while not taking itself too seriously? Check. Superstar cameos? Check. You’ve guessed it, it’s the latest Nike commercial. But is “Nothing Beats a Londoner” their best ever?

There is that spark in all of us. For some it's the first press of the shutter. For others it's that first dollar we make for creating art while doing something we love. It's that spark in our mind, in our very souls, that sprinkles us with those day dreaming thoughts about persuing photography full time. Everyone who has ever picked up a camera has had the "I could make a living doing this" moment.

Many photographers use the word “make” to describe their process of photography. “I made these images,” you might hear a professional say describing his work. The layman phrase, “take pictures” or “capture photographs” evokes a feeling that the photographer did not put any work into the image, that they simply pointed the camera and the photo just came to be. Any creative medium takes skill and I’m not here to argue the artistic validity of a photograph over a painting or sculpture. But a somewhat fatal flaw of the digital age is the ease of which photography can be transferred, saved, downloaded, and reproduced in comparison to that of physical artistry.

We all know the concept of a skinny mirror or fat mirror but lighting is really what can change your appearance in photos, especially when defining muscles.

I never really used to take photos on my phone; in fact, I used to be really against it because I never thought the camera was good enough to capture what I wanted. Of course, it's great to always have a camera on you so you can take a photo, which makes the smartphone one of the best tools around. With today's technology, these cameras just keep getting better, and I am finally beginning to use my phone's camera just to work on my composition and angles when I see something of interest.

I'm guilty. As a commercial and fashion editorial photographer as well as a writer for Fstoppers, I love lighting, bokeh, rigging, and all technicalities involved with cinematography and photography. For many months, content fell second to setup. From my experience, there are three types of photographers: those that confide in instinct and sunlight, those that rely on post processing, and those that excel at artificial lighting and formalities.

In a world filled with portable speedlights and 3200 watt power packs, photographers might overlook another critical feature of their studio lights: flash duration. Basically flash duration is the time your strobe light contributes to the exposure of your photograph (flash actually can act as "constant light"). Earlier this year, we posted about Broncolor's flash duration compared to Profoto, but how does a much cheaper strobe like the Einstein compare? The results are pretty remarkable!

Assisting for a photographer or videographer can be a rewarding experience filled with knowledge and new perspectives. An assistant often receives an insider's view into how a photographer runs a production, and gains networking opportunities that may not have been accessible before. However, being an effective assistant requires more than holding light stands or reflectors. Great attention to detail and a humble can-do attitude can ensure your return to set, and solidify your reputation as a reliable assistant. While every photographer varies, we will review some of my tips for proper etiquette for assistants, from a photographer's perspective.

I first came across the work of Colorado-based photographer Drew Lundquist in 2013 when he was working for the powerhouse advertising agency Elevendy. Lundquist is a composite photographer who specializes in what he labels "theatrical special effects photography." His composite work is extremely clean with an immaculate attention to detail. Everything from his compositions to his color work leaves you wanting to see more and more. Lundquist's work has been featured numerous issues of Advanced Photoshop Magazine, and his work is the cover image for the current edition of The Professional Photoshop Book. Lundquist is well on his way to becoming one of the big names in the compositing game. I highly recommend taking a few minutes to check out his work.

A few years ago, the cruise ship Balmoral was extended by shipbuilding company Blohm + Voss, and the company hired a crew to create a timelapse video of the entire process. What may seem like a rather mundane project to many has been beautifully captured by a company called MK Timelapse - I found myself

Glue guns and poster board. Who would have thought these basic craft items would be useful for photographing jewelry? This in depth tutorial by New Amsterdam Photo Video covers the entire gamut of shooting rings from set up and lighting, to focus stacking and retouching, and everything in between.

For those of you who keep hearing about Capture One, but wondering if it’s worth the trouble, this one might be for you.

I've been shooting corporate jobs since about 2010. At first, it was a little rocky. I didn't really know what I was doing, I hadn't shot enough with other photographers to learn the ropes, and I was just a self-taught photographer trying to make ends meet. Fast forward to 2017, and I'm shooting high-profile executives at Fortune 500 companies, and am expected to do it quickly. I'm shooting luncheons where half of the attendees flew in from another hemisphere on their private jets, and am expected to do it quietly. And well. So, here are a few quick tips for people who are just starting out in the freelance corporate photography world.

In the final part of the Dramatic Beauty Portrait Tutorial, we will look at how I do my Black and White conversion. This image is a dramatic image so it calls for a punchy and high-contrast black and white conversion. In this tutorial, I will show you how I stack blending modes and adjustment layers to get my image exactly where I want it. You can follow these steps in your own images or use the techniques and customize them for your own use. In the video you will also see how to use layer masks to create targeted adjustments for your high-contrast black and white portraits.

Writer, director, and presenter Ryan Connolly, best known for his internet television shows Film Riot and Film State, has teamed up with CanonUSA to teach us the basics of film production. There is an amazing amount of information compressed into each short video but what's more amazing is how easily digestible and concise it all is. Factor in the entertainment value (I chuckled through every episode) and you will find these slapstick-styled gems beyond fun and educational. Even if you aren't interested in making films you will enjoy these videos and may even change your mind by the end.

What sets you and your work apart? Having a clear idea of this is critical if you want to develop your work but when was the last time you actually thought about it? Shane Hurlbut is a veteran Director of Photography and today shares his thoughts on his career and success. Whether you work with stills or motion, his approach sets him apart and we can all learn from him.