Recent Commercial Articles

Multi-Million Dollar Shootout and How I Created the Winning Photo

A few weeks ago, I came across a post on social media from the Jônt about a shoot out contest inside a staged multi-million dollar estate which piqued my interest. Reading more about the shootout, it would be geared toward several different genres of photographers, as they would have vendors on site providing food, drinks, cars, and models at our disposal for the shoot out. First, you had to submit your info along with your portfolio to be one of the selected photographers to join the contest, I figured I would go ahead and throw my name into the hat and see what would happen.

Getting the Most out of a Photoshoot's First Look

Whenever you work with someone new, whether it’s a member of your crew or a client, there is often that initial hesitation that comes with working with someone untested. There is a question of personalities clashing, of their skill, their expectations, and how they’ll handle direction or feedback. The sooner you are able to ramp up production and start capturing photographs, the better. Here are some best practices for making the most of the first look, and setting a great tone for your next photoshoot.

Fstoppers Lighting Diagrams: Using Your Office Hallway

Many of you readers are like me in that you don't have your own photography studio. While it's sometimes inconvenient, I have learned to make do without one. This diagram will show you how to get a polished looking product shot in a boring office hallway.

How To Photograph An Exploded View Of A Motorbike

I've always been fascinated by technical photographs showing every single part of complex machines. And shockingly enough, most of those images are created with a lot less Photoshop than one would imagine. "Explode" photographer Adam Voorhees shows us a quick timelapse of his latest Kawasaki Moto photograph shot for ESPN. Click the full post to view the final image.

10 Tips for Turning Pro in 2020

If your goal for 2020 is to become a full time professional, make sure that you start doing these things now.

The Value of Being a Published Photographer in the Digital Age

With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age?

A Look into the Work of Zim Killgore

When I first got into portrait photography, I saw his work and I wanted to be Zim Killgore. Years later, I still have inspiration folders that are filled with his stuff. I've always been interested in his work because its nothing like anything I've ever seen before. Its a fresh take on portrait photography, that encourages you to just sit down and stare at it.

$25,000 for a Wedding? It's Easier Than You Think!

The market is saturated — true. Competition is driving prices into the ground — sure. But it can be done: generating more income through wedding photography can be achieved. The question is, are you up for the challenge?
Fstoppers Interviews Retoucher & Photographer Ashlee Gray

Finding a great retoucher (if you use one) can be a pretty daunting task. Most photographers end up doing their own - picking up techniques and tricks along the way. Ashlee Gray is a beauty and fashion photographer and [primarily a] retoucher based in New York whose clients include Tresemme, Starbucks, Rebecca Minkoff and Gatorade. As a photographer, her images are beautiful, feminine and even delicate. It's that same underlying aesthetic that she applies to her retouching- yet still managing to retain the unique style of the individual photographers she works with.

Photographer Recreates Famous Brand Adverts to Highlight Lack of Diversity in the Industry

Does the world of advertising suffer from a lack of diversity? One photographer certainly thinks so, and to highlight the issue, has faithfully recreated some of the best known advertising campaigns of recent years to imagine what they would look like with a black model instead of the white models predominately used within the industry. Entitled "Black Mirror," the project is the work of Los Angeles-based photographer Raffael Dickreuter and his girlfriend, model Deddeh Howard. Dickreuter believes it was being part of an interracial couple which first opened his eyes to the lack of diversity in the photography of many of the world’s leading brands.

Flying Cars: Creating A 58 Foot Composite Print For BMW

Sean Madden, creative director from the ad agency Brains On Fire, reached out to me earlier this year and asked if given an arsenal of stunt drivers, the newest high performance BMW's, and a closed race course, could I create a 58 foot long composite print for BMW. My answer? "When can I start?" Watch the video and read the post below to learn how the shoot came together.

Of Models and Men: Expectations and the Other Sex

Photoshopping models has been a hot button topic for as long as there has been Photoshop and models, but here we have a video that explores a less-visited side of the story. How do men feel about seeing their bodies manipulated outside reality?

Studiobinder's Ultimate Guide to Film Composition and Framing

Instead of getting overwhelmed by the various ways to go about positioning your camera, frame composition, and then deciding what you're trying to say with your shot selection, this video breaks down the various elements that directors and directors of photography use to convey their intent.

Learn About Marketing Tactics with Clay Cook's Livestream Tuesday Afternoon

World-renowned photographer Clay Cook decided to bring Christmas a bit early by hosting a livestream on the topic of marketing for photographers. Cook is an editorial and advertising photographer who works very heavily in the commercial space shooting editorial portraiture. Cook has worked with a myriad of national brands and celebrities throughout his career and is poised to offer great advice to any budding photography looking to begin a career in any commercial photography market.

Four Ways to Connect With Your Model

So you found the perfect model for your concept, reached out to him or her, agreed on a date, showed up at the location, and are about ready to shoot. You have never met this person in your life. Now what? We have all seen those unfortunate shots taken by our fellow photographers where the client or model looks wildly uncomfortable. We want our models to look at ease in every frame, and this can be accomplished by following these four simple steps.

Shooting Boston Whaler - BTS with Richard Steinberger

Shooting speeding boats at dusk from a chase boat with a camera on a stabilizer is the norm for Richard Steinberger, a maritime photographer based out of Denver, Colorado. For a recent advertising campaign with Boston Whaler boats, Steinberger worked in tandem with a video production unit and shared the challenges of working on location, keeping the cameras dry and coming away with compelling advertising imagery.

How to Light a Product Shot With One Light

Product photography can be one of the most technically challenging genres to undertake, but that doesn't mean you need every piece of gear you can think of to pull it off. In this video I demonstrate how to light a product shot with one light and a few inexpensive modifiers.

UPDATED: Performance Artist Claims Burger King Stole and "Digitally Raped" Her Face

One of the members of performance artist YouTube channel RV Wonderspunk is claiming that fast food chain Burger King not only used her photo in an unintended and sexually charged way, but also did so without asking permission or paying for the image. Aside from the fact the photo is allegedly stolen, this is an example of how far from original intent some can take an image.

When The Social Media Game Changes, Change Your Social Media Game

About four years ago - or about a month or so after I picked up a camera and decided I was a photographer - I thought it would be in my best interest to start up a Facebook Fan Page (as they were called back then). I assumed that because a few friends were liking the random collection of photos that I was posting to my personal Facebook page, strangers - and eventually clients - would find my Fan Page, like it, and then money and fame would come rolling in.

What Photographers Need to Know About Public Domain Images and Stock Photography

In 2006, Leah Caldwell was eating at a Chipotle near the University of Denver when a photographer took her picture. When she got up to leave, the photographer asked her to sign a release form for use of the images, but she said no. Eight years later, when Caldwell went into a Chipotle in Orlando, Florida, she saw her picture on one of the restaurant’s walls, and subsequently in two other locations in California.

Combine Multiple Exposures To Maximize a Landscape Photo's Potential

Ok so many of you will not be fond of this technique. That is totally your preference. But for those of you who like good HDR photos, the guys are PHLEARN show a method that will teach you a method to get faux-HDR final images that will make some of your images go from good to great.

Going Behind The Scenes With Pantene and Natalie Coughlin

Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.

The Creation Of The 2011 Pirelli Calendar NSFW

Pirelli is constantly pushing the envelope with their sexy Calendars. This year, mega fashion designer/photographer Karl Lagerfeld was in charge of shooting this Greek Goddess themed photoshoot. Karl seems to shoot most of the shots with 1 single bare bulb flash and his images are stunning. Once again this video is NSFW has quite a bit of nudity. To watch the video, please view the full post.
Shooting A Golf Course Campaign With The RED Epic - Behind The Scenes

In this fun behind the scenes video, we get to see San Diego-based production company SaintWest staging video shots for the "Find Your Moment" campaign with Torrey Pines golf course. Get an inside look on how the crew captures the golf experience in a cinematic way, but also improvises to make a simulated golf hole for a unique POV shot. Inside are the final videos.

A New iPhone Fashion Shoot To Silence The Haters

I released The iPhone Fashion Shoot back in July of 2010 thinking that it would be a fun way to prove a simple point (that people can create compelling images with any camera). I never thought 1, that the video would become so huge and 2, that 50% of everyone who saw it would totally miss the point. Half of the comments made on my video are about my expensive studio lights, professional model, professional hair, makeup, and retouching. People still didn't want to admit that they were capable of taking great shots on whatever gear they had. Still to this day I get emails all the time where people suggest that I do another iPhone Fashion Shoot outside with natural light and without a professional model but I was never interested. I really don't want to become known as the "iPhone photographer" and these videos are a lot of work to produce. Well I just got an email from Pye at SLR Lounge and he did all of the work for me! Pye takes a normal girl outside and uses 2 reflectors to create stunning images... It does not get any more simple than this... The point has now officially been made. No more excuses people.
Fstoppers Exclusive: How Marek Glaser Made the Insane BMW M5 Bullet Commercial

What does it take to turn a blue BMW M5 into a bullet? A little of this, and a little of that, but mostly it takes a team of talented individuals with a dream and the know-how. With a limitless imagination, impeccable understanding of light and meticulous attention to detail, photographer/director Marek Glaser and Big Block digital productions took the imaginary and made it reality.

What to Do When Your Image Goes Viral on the Internet

Many of us have been there. You upload your work to a social media platform only to find out months later that your photos have gained the attention of the masses. Immediately you start getting bombarded with emails, phone calls, and publications start reaching out. You quickly realize the moment you have always been waiting for is happening right now, but a new reality also sinks in: you have no clue what in the world you are supposed to do with all of this attention. In this video I sit down with Mike Kelley to discuss some of the steps you should take to capitalize on your viral photo series.

New Startup Aims to Revolutionize the Way You Manage Your Photography Business

There is a new cat in town and it's roaring like a lion. PICR is a startup from Portland, Oregon that promises to make your life as a photographer easier. They have created a platform for photographers that could build a bridge between the potential consumer and the service provider. An online agent of sorts. Can they really deliver?