Recent Commercial Articles

YouTube Deleted My Viral Video & There is Nothing I Can Do About It

A few weeks ago I released a video featuring my friend and fellow photographer Blair Bunting in the backseat of an F16. The video blew up on Reddit (#1 in r/Videos making it to the top 5 of the front page), was featured on Gizmodo, Jalopnik, Daily Mail, Telegraph, CNN, ABC World News with Dianne Sawyer, hundreds of other blogs and even was officially recognized by YouTube. But for reasons still unexplained to me, it has been removed from YouTube and there is nothing I can do about it.

Dramatic Beauty Tutorial Part 4: What Is Negative Dodge and Burn

In my opinion, mastering negative dodge and burn is the key to any beauty retouch. There are many steps and many hours that go into a great retouch, but negative dodge and burn is as essential, if not more so, than any of them. The term "negative dodge and burn" is one that I first heard from fellow retoucher Pratik Naik. It was the concept of having a specific process of removing distractions and smoothing tonal transitions through dodge and burn that was responsible for one of the biggest jumps in my own personal retouching game.

It's Not All About The Money

Tired of hunting for budgets as if they were unicorns? A few weeks ago I wrapped up our commercial pricing guide which is a great reference IF you can get a paying client. As many of us know, sadly, that can be a pretty big IF. Here are a few strategies to help you turn a client with no budget into a winner!

Behind the Scenes Look Into My Commercial / Fashion Photo Session

A single photograph from a photography session barely shows you all the planning and execution that goes into a photoshoot. Dozens of ideas, shooting styles and concepts often come into play in the pre production, not to mention the hours that can be spent in post production as well. As a result, I decided to give you all a breakdown of my recent photoshoot with good friend and model, Harmony.

Fadewood Studios Eagle Faction Photo Series Reveal

A photographer and digital artist by the name of Terrence Blanton has released a new website and photo series called "Eagle Faction" that is explosive and very influenced by Call of Duty and Battlefield. Terrence got ahold of a local Airsoft team to help create a fictional series about a team of former military and outdoorsmen that band together to help salvage their local territory of America after a collapse and invasion in the year 2023.

Color, Cinematography, Storytelling and Beauty Combine Wonderfully (Interview) - NSFW

I’ve just watched one of the best fashion shorts I’ve seen in months. It combines gorgeous color, cinematography, camera movement and Hitchcock-styled, film noir sensibility beautifully. Interestingly, after speaking to one of the directors, regardless of budget or what we’re shooting, there are real gems to be gleaned from their experiences. Read on for the full scoop.

Filming Big Ideas With Small Budgets

“Dress for the job you want, not the job you have”. I’m sure we’ve all heard this saying at one point in our lives. Even though I never took the advice (In your face Mom!) it can easily be reworked into something I firmly believe. “Film for the job you want, not the job you have”.

How to Become a Professional Commercial Photographer

There are many paths in professional photography. I have gone down the route of commercial photography, and whilst I am nowhere near where I want to be in professionally, I thought I’d share a few points that can go a long way to making it as a professional commercial photographer.

Shame and Art: How to Stay Sane in Your Second Job While Trying to Make It as a Photographer

I am a bartender. After 15 years of slinging drinks it’s still hard to come out and admit that shooting isn't what I do full time. The path I've taken has been a twisted, gnarled, winding thing fraught with frustration and surprise. I've been shooting for 11 years and I never expected to still be behind a bar. But, such is life! I’m here to talk about dealing with that gut-wrenching feeling that comes along with any artist who hasn’t quite made it: shame.

How to Use a Big-Brand Strategy as a Beginner Photographer

If you take a look back at Ikea's marketing catalog used to showcase their new products and looks for the season, there was a time where they decided to use images displaying only the products and Ikea-styled sets with no human intervention or interaction. At one stage these images were computer generated and rendered to make a simulated environment look as perfect and clinical as possible.

Unique Beauty - Lighting On Water

As a photographer, my skill set is constantly put to the test. In most cases, I’m handed an idea on a slab of wood and the mission is to hand that idea translated to a tangible artifact back to my client on a silver platter. It’s never an easy process, but it’s a part of my job.

Motion & Still Photographer Ivan Agerton’s Beautiful Portraits - And What We Can All Learn From Them

What inspires you to pick up your camera? For Ivan Agerton, it’s people – and for all the talk about convergence between the worlds of stills and motion, Ivan is doing it. His ‘stills from motion’ portraits are both a visually gorgeous treat with their sublime use of slow motion, and thought provoking in the connection with the subject Ivan has captured. Not just creating eye candy, Agerton is a fascinating character and provides a great example of the life we can all construct for ourselves – if you decide to take the plunge and go for it.

How I Started Working as a Commercial Photographer

Becoming as a commercial photographer can't be defined with a formula. Each story is different but lots of stories share similar basic principles. They can be applied not only in the areas of photography and filmmaking, but also in other businesses.

$10 Photoshoots? Ourspot: A Place to Hire Amateur Photographers

With the current state of the photography business flooded by part-time professionals, Ourspot (or something like it) was ultimately inevitable. The website, which launches in San Francisco today (New York and Los Angels coming soon), is an online marketplace where anyone can hire an amateur photographer for as little as free to as much as a few hundred bucks.

How to Shoot Company Groups

Have you been booked or plan on shooting a large group for their company team photo? Not sure what you need to do or even how to start? Jay P. Morgan from The Slanted Lens is back with another video with some of his tips on how he shoots his corporate group portrait photos.

If You Are a Photographer and You Aren't on Instagram, You're Doing It Wrong

That’s right, I said it: If you aren’t sharing content on Instagram, you are shutting the door on a world of potential opportunities! With over 200 million users, this social network has the power to become one of your most important means of promoting your photography business.

Can You Make Passive Income Selling Your Existing Photographs Online?

Passive income, the Holy Grail of personal finances. Who wouldn’t want to make money from all those old photos without having to lift a finger? With that in mind, I’m going to share with you my own experiences as a casual photographer selling my existing back catalog of digital photos online. It’s been an interesting experience to say the least and I even made a little money.

A Photographer Takes Out Four of His Teeth for a Commercial Shoot

Commercial shoots and photography can be quite demanding and even taxing on the body. But when I started out this art, I would have never thought it could go as far as taking out four of teeth out to create an advertising image. Well, that’s what Blair Bunting was willing to do for a campaign he shot for Discovery’s Deadliest Catch.

Why Tethering Is an Essential Part of Commercial Photography

While I was initially slow to adopt the notion of being literally tied to an external machine while I went full throttle through my photo shoots, I’ve found the process not only beneficial, but absolutely essential.

This Photographer Took The Most Hilarious Beard Photo Series I've Ever Seen

Fstoppers.com owner Lee Morris recently decided to shave his 5 month beard while having a little fun. Lee created 8 different "characters" with different lengths of facial hair and then released his unretouched images to the Fstoppers.com. These photographers took these files and pushed them to the max, creating 8 hilarious final images.

14 Tips For Shooting Your Next Chaotic Event

In my filmmaking career, I’ve had the opportunity to film some pretty unique events. While shooting I often come across other event shooters and realize that we’re a unique breed. Essentially, we're people willing to sacrifice food, rest and comfort to tell an amazing story. Even though we accept the stresses that comes with event shooting, there are a number of ways we can plan ahead and minimize headaches.

Knowing When To Say No - Is This Too Much Photoshop?

Long gone are the days of being pro- or anti-Photoshop. Today, it's use is ubiquitous in advertising and fashion. Rather, the discussion is now centered around how much Photoshop is appropriate, and at what point is it that something becomes "over 'shop'ed". Ad agency Victors and Spoils aptly demonstrates in this video how marketeers will stop at nothing to get the perfect message across when using Photoshop.

How to Shoot Big Productions on a Low Budget

Dreaming big is never a bad thing for a photographer. The more imaginative your ideas, the easier it is to stand out amongst your peers. Yet there is often a very real, and very high price tag associated with grand productions. Producing personal projects that you’re passionate about is vital for many photographers in the fashion industry. However, it can be frustrating to lack the funds necessary to bring your vision to life for more ambitious projects. Fortunately, there are many options available to photographers to help them bring that production to life, without breaking the bank in the process.

Ranking The Top 5 Fashion Photography Websites

For those of us who admire and look to gain a foothold into the fashion photography industry, finding reliable quality resources can be invaluable. Being a great fashion photographer goes beyond lighting and encompasses understanding the genre, trends, and the ever evolving industry as a whole. In this article we rank the top online resources for fashion photographers. All of these sites can serve as inspiration and show insight for both new and established members of the fashion photography industry.

Fstoppers Original:  David Bergman Photographs Bon Jovi

After two months of editing and waiting for David Bergman to get off tour, I am proud to unveil a behind the scenes video on Tour Photography featuring rock icons Bon Jovi at the New Meadowlands Stadium in New Jersey. Many of you may know David Bergman from his Sports Illustrated photos or his gigapan image of Obama's inauguration, but David's primary focus these days is shooting live events through his company TourPhotographer.com . David discusses his previous work, reviews his equipment, and takes you on an all access preview of what it is like shooting for one of the biggest rock and roll bands in the world! Click the full post to read more about our unbelievable experience filming this as well as a full list of all of David's recommended gear.

Fstoppers Original: David Bergman Photographs Bon Jovi from FStoppers on Vimeo.

The Importance of Experimentation

There is a fine line between having a well defined photographic style, and constantly putting out the same stale, boring work week after week. A fine and dangerous line. A line that can make the difference between being a successful, inspiring photographer and a photographer who has lost his audience and has even lost interest in his/her own work.

BTS: Guess 2013 Spring/Summer Goes to Bora Bora

Here in New York, we finally had a day that that you could actually call "warm." To celebrate, here is a BTS of the Guess shoot for their 2013 Spring/Summer collection shot in Bora Bora, Tahiti by Yu Tsai. I've always been a fan of the direction that Guess chooses to go with their campaigns. It has a seemingly effortless sex-appeal. A great thing to take away from this BTS is that, although every person on set is an incredibly talented professional, the fundamentals of what they are doing is rooted in simplicity.

Three Steps to Make $500 an Hour in Your Photography Studio

Primarily, I'm a NYC Wedding Photographer. However, I also photograph business headshots in my NJ Studio as well. I love doing this as a side-gig that brings me extra money for practically no work at all. To be honest, I wasn't really all about it when D.C. Headshot Photographer Moshe Zusman told me I should start implementing it into my business. Seemed a bit boring and I didn't get how it would make me more money than the $10,000+ High-End Weddings that I photograph now. I was wrong.

Create Amazing Food Photos With a Single Speedlight

Inspired by a recent photo book I purchased, "Creative Flash Photography" by Tilo Gockel, I set out to create a series of food photos this week as part of a Thai dinner theme my wife and I decided on. The principle here was simple: create a great image using a single speedlight and a bounce card. That’s it.

Your Emails Might Be Losing You Jobs

One of the biggest frustrations any new professional photographer has is obtaining clients. I’m going to assume that at this point you have sufficiently nailed down your technique, you’ve built up a decent portfolio, and you have a website that is easy to navigate and shows off your work. So why are you not getting replies from your prospective clients? Well the answer may have NOTHING to do with your photography.

A Game-Changing Search Update: Google Photos

Google Photos is in the process of testing an enhanced search feature that allows users to perform complex queries, making it simpler and more efficient to find and manage photos within the platform. By catering to detailed and specific queries, users can locate their desired images with greater ease, thereby improving their overall experience.

[Video] Canon 5D MK III vs Nikon D800

The Canon 5D MkIII and the Nikon D800 are two of the hottest cameras on the market right now. In this video commercial photographer Nathan Elson joins up with The Camera Store's Chris Niccolls to see how these two cameras stack up in the image quality department. Enjoy!

Get More Money From Your Image Library

If you are like me, your image library is full of personal shoots and client images that were never used. Instead of just letting those images collect dust on your hard drives, now these images may have a new home. The people at Image Brief partner with designers and advertisers and pair them with photographers who may just have that perfect image for their campaign.

Invaluable Insight into the Business and Art of Product Photography

Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching. From starting up and getting his first clients, to maintaining relationships with those clients and running a business, to establishing a style and making an impression on potential clients, Roslund’s stories and experiences that he shares are a perfect mix of interesting and informational.

5 Ways to Market Your Photography for Under $50

Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.

Shooting the Nikon D5500 Campaign with (Gasp!) a Nikon D5500

Last summer, photographer and director Dixie Dixon was called upon by Nikon to shoot a campaign for their new touch screen DSLR, the D5500. This incredible opportunity had one interesting challenge in store for Dixon, however; All of the material would be photographed and filmed — kit lens, auto settings, and Photoshop-free — using the consumer-level D5500 itself.

Optical Art - A Beautiful Seamless Journey Through New York City

New technology really doesn't do much for me, I have to be honest. Until I see it applied in a creative way, at which point everything changes. When you place new tech in the hands of inspired, creative minds to see what they can come up with, it can produce fascinating results. What you're about to see is probably the most serene and hypnotic journey through the streets of New York City you're ever likely to experience.

Your Images are Making Me Fall Asleep

It's time to be honest with yourself. It's time to ask some hard questions about your work and answer them straightforwardly, even if you hurt your own feelings. Grab a pen and paper, drop your ego, and tackle these questions.

Behind The Scenes Of The 24x360 Project

A few weeks ago Eric Pare released the 24x360 project which included 24 cameras taking a long exposure picture of a single subject. It's difficult to explain but once you see it you will understand. Eric was kind enough to write up an article just for us on how these incredible video clips were made.

Five Ways to Get Paid Without Photographing Portraits

In a saturated market of incoming photographers each holiday or tax season, it is easy to get discouraged when you are trying to get paid clients in the door. When we think of photography sessions we generally tend to lean on the idea of photographing only people in portraits. Families, boudoir, fashion, and even underwater sessions. With so many other creative ways out there to get paid why not tap into another resource for marketing?

Photographing Richard Harrison: The Softer Side of Pawn Stars

For reasons unknown, I receive many calls to photograph pseudo reality TV shows more than almost anything other than athletic campaigns. Like sports, I try not to watch the shows I photograph. It is not out of disrespect for what the celebs and athletes are doing, but rather I want to remain distant from the connotations put upon them from commentators or editors. As much as we’d all like to believe that everything about a reality TV show is real, it is often far from it.

Building The Animatronic Dinosaurs For Jurassic Park

Jurassic Park is my favorite movie of all time. The story line itself is captivating but the incredible special effects are what really set this film apart. The movie was released 20 years ago in 1993 and the CGI and robotic dinosaurs still look more realistic than the majority of special effects in movies today. Stan Winston has just released 3, never before seen videos of the creation of the robotic dinosaurs from the original Jurassic Park.

How Commercial Photographer Corey Rich Shot CrossFit

Guest writer, Corey Rich is primarily an outdoor/adventure photographer, but last winter he decided to do something totally different and shoot CrossFit—the masochistic athletic craze sweeping the nation. More than anything, he was keen to experiment with heavy-duty artificial lighting in an indoor environment–not exactly what he's known for. His goals were simply to elevate his lighting skills, unlock his creativity in different ways, learn some new things, and have fun in the process.

How to Light Clothing Like a Product Photographer

A while ago I wrote an article summarizing some of the key tools which are required when shooting apparel for commercial clients. That article served it's purpose to demonstrate the vast number of supporting tools we use on a daily basis, but the magic really happens when we roll out the lights. Today I would like to show you some of the considerations you need to take when lighting clothing for your clients.

Dramatic Beauty Portrait Tutorial Part 3: Basic Skin Retouching

In Part 3 of the Dramatic Beauty Portrait Tutorial, we will finally get into the first main step of the skin retouching process. Basic skin retouching involves addressing subtle skin and texture issues on our portrait images. We will not only look at techniques for skin retouching in Photoshop, but also discuss the theory behind our decision process during the retouching process. I will also show optional techniques for those looking for quicker or alternative options during their portrait or beauty retouching. In case you missed it, during Part 1 of the tutorial we went over the lighting and shooting of our image and in Part 2 we looked at the "pre-editing" process.

Professional NFL Photographer Captures Prime Time Game with iPhone 6s Plus

Recently our own Lee Morris shot a model photoshoot entirely with an iPhone 6s Plus, showing that with proper lighting technique, a good model, and proficient use of editing software, you can obtain professional looking results with even the most humble of cameras. Andrew Weber, a professional sports photographer, decided to take it one step further by capturing the unpredictable environment of a primetime NFL game with only his iPhone 6s Plus in hand. Weber was kind enough to answer some of our questions and provide a great sampling of his photos from the shoot.

Tips to Get You Started Color Toning Your Images

It's no secret that color toning in photography is a incredibly deep subject that helps bring life to the vision you have in your head. This video is a great entry point on the subject to help get you going in the world of color toning.

How Apple Created Those Badass Watch Faces for the New Apple Watch

In case you haven't heard, Apple announced some new devices about a week ago, one of which was the Apple Watch 4. One of the most striking things about the announcement was the intense new watch faces shown during the demo that varied from fire, to water, to colored clouds of dust.

Organizing a Photoshoot Without a Professional Team

When I first started photography at 15 years old, I didn’t know anything about organizing a team. I would bribe my younger sister into being my model for the afternoon, pulling clothing from her wardrobe and doing the makeup (really badly) myself. I was worlds away from the average fashion photography set, which typically involves a team of agency represented models, a professional make up artist, hair stylist, set designer, wardrobe stylist, and assistants. This is how I conducted my photoshoots for years, and after a while I realized that I needed to expand.