Love it or hate it, social media has taken over many of our lives. And in the case of a photographic life, no social media name reigns more supreme than Instagram. With its photo dependent backbone and emphasis on visuals over verbals, shutterbugs rush to the app either as a means of expression, or a means of impression. It’s the one single place where your posts have an equal opportunity of being seen by a stranger in a small remote village as by a photo editor in the slightly larger village of Manhattan.
In case you haven't heard prior to this article of this series, a few years ago, Pennzoil started a brilliant marketing plan to release a series of videos showcasing a car being driven to its absolute limits in a seemingly real-world environment (for the most part), and they are pedal-to-the-metal hardcore action movies from beginning to end. If you're a car guy like me they even give you goosebumps and get your heart pumping. Just a few weeks ago, while I was on my way back from Sweden, Pennzoil dropped their newest addition to the series with a short film dubbed "The Last Viper," and it's an action-packed thrill ride from beginning to end.
Simple differences in the quality of light on a face can have a significant impact on how a person is perceived. I'm always a sucker for seeing how those different looks are achieved, and the team from The Lighting Channel has put together a video that demonstrates 10 different lighting looks on a face, along with the moods they create.
In this video, Commercial Photographer Joshua Geiger walks you through how to easily composite and retouch a product shoot using mid to low-range watches, yet brings them to life in a high end way. His technique is fairly simply but the experience he shows in layering his shot and adding texture via smoke and atmosphere is brilliant.
The term "documentary" carries with it an inherent expectation of a realistic representation of that which it documents, but of course, there are editorial decisions to be made that balance faithfulness to the subject matter with practical considerations. Go behind the scenes to see just what that means for the journey from raw footage to your television screen.
It’s hard to say how one might react if it were their pricey DJI Inspire drone that was taken out of the sky by an adrenaline-fueled youngster on a hunt for fame and glory. If you’re the team of MadMedia, you simply rock on and include the footage in your latest action-packed video.
As a professional wedding photographer, I spend a lot of time with people in front of my camera. But because I grew up racing motocross and driving fast cars, I have always been intrigued by automotive photography. So when I was asked by a friend of mine if I wanted to help shoot a 80s-styled cafe racer motorcycle, I jumped at the opportunity. Add to this that the shoot was going to be inside of an arcade filled with old-school machines, and this shoot sounded like one amazing time.
Propelling Fstoppers into the successful community it is today and inspiring a slew of shooters to create without limitations, the iPhone Fashions Shoot was meant to prove that a talented photographer needed little more than their own knowledge and creativity. In these one minute spots for the Huawei P10 mobile phone, Chinese Malaysian photographer CY Wong continues to demonstrate the point: it's not the camera that makes a photographer.
For most photographers, magic hour is just as the sun is setting, but for Photographer Jordan Matter, it occurs after dark. In this video Matter gives us five tips for shooting nighttime portraits using only street and window light. Using this simple technique he is able to achieve three differently lit portraits in just a couple minutes.
Mannequin poses in fashion e-commerce photography is now a thing of the past. Fact. Fashion website brands are now dominated by a hybrid style of photography that mixes editorial influences whilst satisfying the desire of the customer to view garments before purchase. We go behind-the-scenes with British fashion photographer Luke Ayling as he shoots 40 looks for The Sports Edit in one day.