Up until now we've talked mostly about how to shift your thinking away from the unfortunate standard of the professional artist. However, we can't really talk about how to build a thriving business without addressing the stretches when nobody is walking through the door. In fact, many of us are probably running head first into that season right now.
It's not often that we feature book series here on Fstoppers, but I personally found that the three piece series by 99U was worth mentioning. In their latest book entitled "Make Your Mark - The Creative's Guide to Building a Business with Impact", author and editor Jocelyn K. Glei interviews successful creatives to find the secrets that helped separate them from the rest of the pack, making "Make Your Mark" a must have book for photographers looking to increase their business.
I have always associated a romance with being a specialist photographer, whether this be in the area of weddings, fashion, automotive or dreamy tintype portraits. You are valued as a master in your field and people want you for the style that you create. On the other hand, there are positives in working in multiple industries as a photographer. You rarely get bored due to the variety of work you do, and it’s fun to learn new skills and adapting to various situations. You might have to manage different “identities” but that suits you fine because you love the challenge conquering different fields.
Self-promotion is an aspect of photography that many, if not most, photographers struggle with. If you’re a photographer who’s in business for yourself, you know that a good portion of your working hours is spent exploring ways to stick out and stand out from the pack. While there’s certainly a fine line between shameless narcissism and tasteful and effective promotion to help your business and brand grow, The Photographer's Guide To Self-Promotion helps navigate that border with some keen advice and tips to grow your photography business.
The holiday season is right around the corner, and for many photographers it’s one of the most lucrative times for print sales. If you’re selling framed prints of your work, it’s imperative that you package your products correctly in order save yourself a lot of money from damages, and to avoid having disappointed customers. Let’s take a look at how to do packaging the right way and earn yourself repeat customers that will come back year after year.
Freelance photographer is a term widely used inside our craft. Yet what does it truly mean to be a freelancer? And more importantly, what aspects should you take in consideration in order to make freelance photography work to your advantage?
As a wedding photographer I understand the difficulties of running a business, shooting weddings on weekends and editing photos during the week. It can really eat up a lot of time in the schedule and if you let it, it can take priority over your family life. That's why as creatives we have to set limits on ourselves and make sure we always put family first. One photographer that is the perfect example of how to put family first is Vancouver wedding photographer, Matt Kennedy.
As Director of Photography for Sports Illustrated, Brad Smith is witness to a lot of freelance photographers trying to get their foot in the door. Albert Ayzenberg of A.A. Productions sits down with Brad to talk about what freelancers should be doing to get noticed, and ultimately be hired, by photo editors. Whether you’re new to the industry or a seasoned professional, it’s worth taking a look at this interview to get a better sense of what employers such as Sports Illustrated are looking for and how best to show it to them.
The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.
Last year we hosted our very first Fstoppers Workshops in the Bahamas and it was the most rewarding experiences of my life. So many amazing friendships were made, long last memories were created, and most importantly so many photographers were able to take their businesses to the next level. Today we are excited to announce the 2015 Fstoppers Workshops, and we hope you can be a part of another unbelievable experience.
Why is it so hard to hire someone to fill a creative position? At this point I'm afraid that art school might be making most graduates unemployable egomaniacs. I know this because I used to be one.
As photographers, we are all subject to the “I saw this photo on Pinterest” or “I love this photo of my friend” requests. Below are three tips on how to handle these requests without killing your creativity and keeping your client happy.
Excuse me a moment while I try and reassemble my brain, it’s kind of just been blown by the video reel I’m about to talk about. While I collect my senses, feel free to join me as I showcase this piece of artistic genius and the talent of the young lady who put it together. This might just be the most insane, joyous 50 second video you’ve ever seen.
Whether we're a photographer, graphic designer, painter, musician or dancer... throughout our career, we’ll slam right into a rock solid wall and it some cases it can be so traumatizing that some of us may never recover. It’s not really a question of if; it’s a question of when and if you’re a new artist then brace yourself, there will come a time when things just don’t click. I’ll be honest; I hit that wall with writing for Fstoppers this past month. Writing 1,000 words once a week is no easy feat, I figure it's only appropriate to write about this very topic as I sit here in recovery from a creative collapse.
We have all been there at one point or another. The thought of picking up a camera and having to take more pictures seems less than appealing. Shooting the same thing over and over, dealing with frustrating clients, or simply not getting the results you had hoped for. All these things can take a toll on your mental state and will eventually translate into feelings of disdain towards your passion. It might feel like you need a miracle to find your passion again, but here are four things which have worked for me, and maybe they can work for you as well!
When I first met Anna Rowley while filming Peter Hurley's Illuminating the Face tutorial, it was obviously clear that she had discovered the psychological power behind Peter's headshot directing skills. That day she shared with me her belief that there might be a direct correlation between how a person reacts in front of an intimating camera and how they perform in their workplace. Everything she told me was extremely interesting, so I was pleasantly surprised when Peter texted me this TEDx talk yesterday. I'm curious to hear what you guys think.
At the end of any speaking engagement I'm involved in, I usually offer a bit of advice which includes "Don't go into debt over this". If you're just starting out, trying to make a go at a career in photography, you need to focus on learning the craft, mastering your equipment, and trying to build your business to a point where you have a steady and somewhat consistent income. The business of photography is a constant ebb & flow, and if you don't have the intestinal fortitude to endure lean times, then it's probably not the right profession for you.
We see mass evidence of poor goal setting once a year without fail. New Years comes around and people resolve to change their lives in one fashion or another. Why is it that statistically only about 10% of resolutions are ever actually completed? Are the goals impossible? Probably not, most of us don't set goals we know we can't achieve.
On the heels of an extremely successful Kickstarter campaign, celebrity and headshot photographer Adam Hendershott launched The Headshot Truck with his wife, Sylvia, and a team that includes another photographer, make-up artist, wardrobe and re-touching gurus, and even a tech and proper manager. The Headshot Truck is a great example of how a little ingenuity can give way to a brand new studio business while others are shutting down every day.
A sign at the flea market read "Creative Minds are Seldom Tidy." Do you ever feel this way? Do you ever wish you had a program that would help you organize your thoughts, your to-do's, your contacts, contracts, invoices even bank information? As a creative, often we get so caught up in our work that we forget to run our business like a business. Fortunately a new program recently launched that will help you get everything organized and automated in your business making more time for you to actually do the things you love.
One of the big things lacking in my workflow was the ability to schedule Instagram posts. I have a personal Instagram as well as two work focused Instagram accounts and remembering to post on each one is time consuming and frustrating. About once a month I'll check to see if Hootsuite has added the ability to schedule instagram posts, but unfortunately it still does not. This month, my Google search led me to Latergramme and I was instantly smitten.
The process by which small businesses develop is changing. Thanks to the "lean movement" people are realizing that the same strategies governing large companies simply don't work with startups. Make no mistake, you are a startup.
Fstoppers editor and writer Zach Sutton took the time to open up to TogTools owners Jess and Stephen, covering everything from how he got started to in-depth tips on how to begin teaching photography through workshops and diversifying your photography business. While he also contributes to Photofocus and Retouching Academy, Sutton has a strong foundation in his own well-known photography business that has taken him from travel assignments to the most intimate weddings and even well-established workshop tours. Take a hint from those with experience, as this is a rare opportunity for some great, free advice from a seasoned pro.
If you're familiar with Fstoppers, you've certainly have heard of Pratik Naik before. As a contributor to Fstoppers for years now, Pratik has been able to share his own retouching secrets that help make him one of the biggest names in the retouching community. Following his recent trip to Seattle to host a Creative Live series - one of the most watched to date, I was able to meet up with him and talk about his upcoming projects and his path as a world class retoucher.
Melissa Rodwell has been there, done it and got the t-shirt. A thirty year veteran of the world of fashion photography, she has paid her dues and then some. She has seen the trends come and go, and now has the knowledge and experience to help those just starting out. Anyone interested in fashion photography, or simply how to survive as a professional photographer will benefit from this frank and exclusive interview.
If you are a photographer, there is a strong possibility that you do a fair amount of work from home. With such an abundance of media and devices fighting for your attention, it can be a struggle to stay productive. Use the following tips to help you stay efficient so you can get out of your house and have a life!
Mark Seliger is one of the top portrait photographers in the world. His career spans thirty years and in this time he has photographed some of the biggest names in music, politics, business and entertainment. Interviewing him was fascinating. Who has inspired him? What would he say to his younger self if he could go back to when he was just starting out, and which photographer would he choose to take his portrait, if given the chance?
In the fight against online image theft there is a new player and they are coming into the arena with a bang! Pixsy is a new copyright infingement software that looks to help photographers around the globe tackle an issue that plagues the industry and for the most part goes unresolved. Fighting copyright infringement can be a long and costly ordeal and Pixsy hopes to be your one stop solution for fair compensation.
Perhaps it's only my opinion but I believe that one of the fastest ways to fail in business is to try to do too much, for too many people. Right behind that is producing a product that nobody wants, but we'll get to that beast later. When I talk with photographers looking to go pro, the first thing I ask them is what they intend to shoot. A solid 80% of the time their response is something like "well, some weddings, family portraits, maybe kids, and seniors too."
How would it feel to photograph Will Ferrell or Seth Rogen? How would you ever get to be able to shoot clients like these? How do you marry technical capability and develop your own style to deliver something unique? What if you could learn from someone doing this sort of work day in day out? Well, now you can, in this exclusive interview with Emily Shur.
