Business

Aerial videos that have been shot by drones have been flooding YouTube for the last few years, especially as the cost and expertise needed to get into it has come down. A birds-eye point of view can add a lot of production value to a video project, but where does one start when looking to get into aerial video? I spoke with Brent Foster who told me about the doors that shooting aerial video can open, as well as the challenges they present.

I know that there are many of us around who may not yet have the confidence to say, "Hey, I should be getting paid for this, because I'm awesome!" Jay P. Morgan from the Slanted Lens gives you the kick up the backside that you need and provides you with 8 ways to get yourself ready to start making money in photography... Now.

We are so excited to announce that the staff writers and contributors from Fstoppers have teamed up with TogTools to give you a new series with an in-depth look behind each of our businesses. If you aren't familiar with TogTools, it is an awesome resource for new and emerging photographers to obtain industry information from some of the best pros in the industry. Founders Stephen and Jess Robertson bring you in-depth podcasts with answers to questions you have always wanted to learn from some of your favorite photographers and videographers.

The largest ring light I've ever seen consists of 27 bulbs and is four feet in diameter. Six months ago, I built it. With so many questions left unanswered, I put together a short film that explains how I built it, why it was built, and why it's the most amazing light I've ever used to date.

When teaching workshops and talking to other photographers, I’m constantly asked how I market myself to gain more exposure and business. While there are no surefire ways to insure your success when it comes to marketing, I have found four really unconventional ways to better market myself.

Widely known among photographers for his role as founder and publisher of The Luminous Landscape, Michael Reichmann has been heading “LuLa” since 1999. After a decade and a half of writing, running workshops, and creating premium video content for photographers worldwide, Mr. Reichmann admits, “LuLa has grown up. And like any fifteen year old, it wants to start a new life.” Today marks the beginning of that new life with the official launch of The Luminous Endowment for Photographers, a not-for-profit charitable organization providing financial grants to aspiring photo projects.

With the announcement of Aperture's retirement, many of Apple's software users are seeking a new home for their image libraries. One of the most obvious choices is Adobe's Photoshop Lightroom. But moving those images from Aperture to Lightroom can be a little tricky. A new app has made it out of Beta and hit the app store that may provide an easier solution.

Having recently moved from a DSLR into medium format digital, I can affirm the transition isn't a cheap one. Besides shelling out tens-of-thousands of dollars for a body and digital back, you've also got to buy a new set of lenses which average around $4k each. Add tether cables, tripod mounts, additional batteries, and filters, you're in the hole for the equivelent of a home mortgage. Every once in a while, the manufacturers will offer incentives and/or savings and for Hasselblad, July happens to be one of those times.

Over the years I have been able to organically build a base of over 26,500+ people that follow my work on Facebook. In addition, while many complain that Facebook is only sharing their posts with less than 10% of their fan base, I am averaging around 40% of my fans that are seeing my posts. So what's the secret? Here's how I get my fans engaged and some tips that will help you do the same.

Flickr surprised us all (pleasantly) when they gave us an unheard-of free 1TB block of photo storage. Today, their platform is becoming even more powerful with "Curated Connections," a program that Flickr will start to help its users license their work.

We all have our own motivation for the images we choose to make. Every photographer has that little voice, that driving force pushing you toward the goal, or that feeling in your gut when you really nailed it.

Maybe that works to your advantage now, but at some point, it’s likely to break loose and run wild…for better or for worse.

As your photography archive grows, so does the need to handle and protect that data. What happens if your computer doesn’t boot, or an image file won’t open? What if your home or studio gets robbed, or worse, catches fire? What if your backup drive fails, or your laptop gets stolen? These are all questions I ask myself when planning my backup strategy.

I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.

Early on, I faced some bullying from older photographers that viewed me as competition and tried to convince me to quit my budding photo career. Ever since, I have been particularly aware and sensitive to how photographers treat and/or handle each other. It's as if so many creatives are willing to try and crush others' work/reputations/jobs in order to get ahead. To many, it seems like a dog eat dog industry, but it doesn't have to be. I've put together some thoughts and tips on how to overcome those that may try to bully or discourage you.

Most of us approach our pricing with some apprehension and anxiety. It is a topic of much discussion and debate among creative professionals, but with a little ingenuity, you can break away from boring pricing and use it in a way that will excite your client and build a brand identity!

Prepping for the off season is something we rarely do, as we barely have time to keep our heads above water during the busy season. Even though we may break goals and surpass expectations at certian times, there are always a few months out of the year where we feel like we are starving for work. A couple months of low sales can take half the year to make-up and recover financially.

At first when I saw the title of the document in question "The Photographers Guide to Instagram," I was hesitant and almost blew it off as yet another cliché, small list of tips and tricks that have been passed around for the past 4 years since the inception of the popular photo sharing app. I was pleasantly surprised to discover that it's much more than that, and a must-read for anyone finding themselves not maximizing Instagram for its full potential.

Photographer Lukas Renlund recently traveled to Cape Town, South Africa where he had his "Steal My Photograph!" photo exhibition. This is the forth show/exhibition of its kind, in which he asked random people who passed by to try and steal his work. He decided to create value (or at least perception of value) for his art by making it worthy of stealing. And of course make it into a fun exhibition people will share with their friends and will remember for a long time. Check out his short BTS video of his most recent exhibition, and read his exclusive interview about the whole project.

On June 25th, the action/sports camera GoPro went public and their stock grew 50% in value overnight. Their 2013 earnings were almost 1 billion dollars and their small, tough, and waterproof camera has become the world's highest selling camera. Can this company's growth continue?

As a wedding photographer I am always looking for tools that make my job easier and the experience for my clients better. For years one of my least favorite parts of my job was getting feedback and approvals on wedding albums I designed for my clients. Fortunately all that has changed since I have started to use AlbumDraft. There are a number of programs that compete with AlbumDraft as software for album proofing - I've just found theirs to be the most convenient and easy to use.

In December of 2013, Amazon teased the world with the thought of delivering (small) packages to your doorstep using drones, as first reported here. It got a lot of people talking. But since that initial announcement from Amazon, there hasn't been any indication that it was real. Was it purely a publicity stunt? If it was, it was a good one. But what if it was real?

Over the past years Fstoppers.com has grown into something much more massive than I ever could have imagined. Patrick and I built this website from absolutely nothing and all of our success can be attributied to trial and error. We decided over a year ago that the new website would block NSFW content and today I will explain to you why we made that decision.

Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week.

If you’re anything like me, you’ve got hard drives full of footage from personal or other non-commercial projects, that don’t serve much use once the project they were shot for is completed. I’ve considered trying to license it as stock footage, but never really taken the time to do it. After checking out the site Nimia and interviewing one of their staff however, I decided to give it a try.

Regret is the worst feeling in the world but as humans, we feel it. There are times we all look back at, kicking ourselves thinking "if only I had known… I would've done it differently." I remember telling myself if I was ever given the opportunity to be heard, I'd collect a list of tips to share with others so they don't have to feel the frustration that often comes along with regret.

All this week at the PRO EDU studio in St. Louis, Michael Woloszynowicz has been hard at work showing off his techniques for an upcoming tutorial series on creating fashion and editorial photography. Today at 11am CST, myself along with the rest of the video crew will be streaming his model test look demonstrations live from the studio.

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

I recommend watching this very interesting (and brief) interview of Ramit Sethi on how to charge more for your work. Whether that work is photography, videography, graphic design or anything else, he has some interesting things to say including why charging what others in your territory are charging is a bad idea.

Presenting your work to potential clients has been made extremely effortless and efficient with the rising popularity of social media platforms and template-based portfolio websites. It has never been simpler to upload your photos to the internet and reach out to employers with a hyperlink. This method certainly works for a few, but many photographers still have trouble with securing assignments. This is where a sizable print portfolio can help you stand out from the crowd, as advertising photographer Erik Almas explains in his straightforward video tutorial.

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For my inaugural post on Fstoppers, I want to run down of a few of the apps that my studio manager and I use almost daily to help manage the studio and keep things running smoothly. Many of these you’ve probably heard of, others may be new to you. The list is actually endless, but I’ve narrowed it down to these nine to get us started: