Business

When it comes to building a video production and photography business, it can take years to cultivate good clients, get high paying and interesting projects, and form relationships with reliable help. If you move, losing that local network can take a huge toll on your business.

Most marketing guides and strategies have us focusing on the direct approach to obtaining clients. We try and find short cuts and clever tactics to steal the attention from our competitors. Sometimes it is worth considering the long road as it is often less travelled and will ultimately lead you to the same destination. Tap into the power of the support system.

Some days, as we plod through our respective news feeds, it seems as though the Internet was invented for one thing and one thing only; to share photos. Although the quality of the photos we have to wade through can sometimes be questionable, and at times our feeds can become overwhelming, the relative ease with which photos are shared is in my opinion, the greatest benefit to our seemingly photo-obsessed and Social Media saturated society planet.

Have questions you want to ask a creative industry professional, but wasn't sure who to turn to? I've been writing for Fstoppers for over a year now. I've been able to share my own BTS shoots, those of friends, reviews, tutorials, and more. I've had the chance to interact and meet some great people through here, and I really want to do something more for you folks. Rather than do a fresh article this week on something I find interesting, I am leaving the content completely up to you.

Want to get more leads in a specific area of your business? Have you heard of PhotogRefers.com? The next big social media platform for photographers is upon us. In fact, it is the only social media platform specifically designed for photographers and our creative community.

Let me begin by saying that it's March and not April 1st, because what I'm about to reveal is not a joke. After 75 years of business, Calumet Photographic is closing their U.S. stores. This morning they announced through Facebook their "immediate closing in the United States".

Donna Von Bruening’s studio was thriving: bookings of more than 50 weddings a year, a full time studio manager, associate photographers and a new studio space but she lacked one thing — quality of life. Ten years after starting her studio in Savannah, Georgia, she faced the common small business dilemma of having to turn down work due to scheduling. So she expanded and grew her business only to realize that she regretted it and missed the quality of life she had with a smaller studio.

A few months ago, I was involved in a shoot that seemed to do everything right. Managing ever larger shoots, photo or video, is not rocket science but does require planning and thought. Here are some basic pointers of what I saw first hand that we can all apply to increase the chances of successful outcomes on our shoots.

Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram...after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day. Arnold has since returned and it seems his plans for notoriety on Instagram may have hit a new high when it was reported he made $15,000 in a single day using the platform.

Imagine someone were to ask you to count the number of photographs you see from the moment you open your eyes in the morning until the moment you close them again that night. Between looking through your own work, as well as the various social media and news sites, the number of images we expose ourselves to is probably well over a thousand.

The United Conference in Santa Barbara has just come to a close, and I am filled with inspiration, excitement and joy from the speakers and attendees. Everyone at the conference was so passionate about helping and serving each other, and our own communities and clients, it was contagious. I’ve come out of this week with a few things on my mind, and I want you to benefit from them as well, so here they are!

I am getting ready to embark on my third trip to WPPI. As with any convention or continuing education event, you are bound to take home an abundance of new knowledge, motivation, and ideas to enhance your business. What about taking home new friendships with your peers?

Last summer, my friend Andy and I, and his six year-old son, were out location scouting. As we drove around, the three of us were playing a very intense game of word association. One of us would say a word, and the others would quickly say the first word that came to mind. As we neared a potential location, Andy called out, “Key West” to which I mindlessly responded, “Jimmy Buffett…” In that instant, I realized that everything I thought I knew about marketing myself as a photographer was completely and utterly wrong.

Being a freelancer means you're in total control of your schedule and tasks. It's great to be your own boss and you have the freedom to focus on the things YOU want to focus on and decide when and how to do them. Being a freelancer also means you have no* real structure or workframe to rely on, nothing to really push you to do what needs to be done. Being your own boss makes it very easy to become a lazy boss-employee. Here are few tips on how to get some structure in your life.

Profoto just released the first of 20 videos highlighting different aspects of a wedding as shot by wedding photographers Justin & Mary as they set out to capture a young couple's most special day. Each video reveals the story and the lighting setup behind a certain image. For instance, we get to see how the bridal couple's dance was shot and how the kiss in the church was eternalized.

Some years ago, I got started in photography and started looking to find clients that would pay me for my work. I showed up to client meetings, polite, cordial, and generic - hoping that my portfolio would "wow" them. I was sure that keeping a personal life and business life separate was the way to go, boy was I wrong.

I'm a big fan of shows like Photo Plus, Gulf Photo Plus and WPPI Las Vegas, so when my good friend (and amazing photographer in his own right) David Kai-Piper told me about an event he's helping orchestrate in the United Kingdom this year, I thought you all would be interested to hear about it. Introducing The Photography Show, a new show and home for professional and hobbyists to come together to enjoy all things photographic.

If you’re coming to WPPI for the first time, you’re in for a treat! A mind-blowing, feet-aching, swag-carrying treat! In order to get the most out of this years amazing lineup and extensive events selection, consider sharing and searching the hashtag #SpoilerAlertWPPI on Facebook, Instagram and Twitter!

In just a couple clicks, you can register your business with the state and set up a social media network for a nominal fee. How can you navigate and succeed in your market when everyone and your neighbor have started a photography business? How do you stay positive?

Photography equipment is not cheap. As photographers, we’re often investing thousands of dollars into metal tubes filled with planes of glass, and quickly justifying it to our friends and families. So what happens when a disconnected fashion brand such as Louis Vuitton markets to photographers, and announces a $3,500 basic camera bag?

After many years of having the same generic domain extensions such as .com and .net, earlier this month brand new domain extensions were introduced to the public. There are many different new domains, but photographers and creatives will be most interested in the following: .photography, .gallery, .graphics, .camera, .lighting and .equipment. This video will explain everything you need to know about the new domains.

A few months ago, I was out at dinner with a couple of friends of mine. We had each just finished up our respective shoots and had settled into a booth where the conversation inevitably turned toward who we shot, where we shot, and whether or not we were happy with the in-camera results (we were). That night, we spent the better part of two hours eating, drinking and sharing our techniques with one another.

If you know Katelyn James - you'll know that she has enormous talent, but more importantly, she has an enormous heart for photographers and her clients! Photographers from across the United States come to Richmond, Virginia to take advantage of her information filled, intimate workshops and coaching sessions. She is an expert in branding and building a community with her brides.

Last week, 500px published an article on their blog stating they will be releasing a new project called “Prime”. It is a commercial licensing marketplace for photography on their website. The 500px team seems excited about it, the details are quiet intriguing, but the community has been showing mixed responses.

PASS has positioned itself as a leader in the image storage and delivery market since the beginning of digital delivery. With the launch of the Shoot and Share business model, the team has quickly created a product that both photographers and their clients have been asking for. The new PASS mobile app is sure to bring even more joy to those photographers and clients!

Yay! You're doing something creative.

We can all probably remember the moment when we first realized that we could create cool stuff. That moment when we looked at something we'd made from scratch and not only were we not disappointed by what we created, not only were other people impressed by what we created, but we actually liked what we'd done.

Wedding Chicks has responded (located at bottom of article).

Advertising utilizing social media has been an uphill trend for those of us in the photography profession, but when does it become unscrupulous for a company to charge photographers for more exposure using their social media sites? When the social media sites say it's against their terms of service, apparently. Wedding Chicks, a popular wedding blog, is doing just that to wedding photographers on Pinterest and other social media sites.

Have you ever setup a meeting with a potential client, only to find out close to the meeting date that they’ve booked with someone else? If only you could have found a way to be in the same place at the same time as them to make the meeting happen earlier, they could have seen that you are clearly the better choice. With Skype and FaceTime you have that ability, and you should use it!

WPPI is less than 4 weeks away! The largest annual industry event for photographers and filmmakers that draws in over 13,000+ people to learn new techniques, build relationships, experience new products and find solutions for their business. This will be my 6th year attending WPPI and so I wanted to use my experience to share some valuable tips I have learned throughout the years.

Last summer we flew Mike Kelley, one of my favorite architecture photographers, to Charleston for 3 weeks to film the 8 hour tutorial How To Photograph Real Estate, Architecture and Interiors . Mike's technique of light painting and compositing is so polished and time consuming that I assumed no Realtor would actually want to pay for it. I was wrong.