Color grading is a term most of us associate with video editing, where the colors get shifted to create what's known as the "Cinematic" look. In recent years, photographers adapted the term and the appealing look, and made it a very popular process in the community. There are many different ways to apply cinematic color grading and achieve a cinematic look on images. Some can take just few seconds, and some can take hours.
The process of color grading is something we as photographers should master and apply to our work, each one to his own taste. Color grading can elevate any photo and give it that final touch and unique look. The idea behind the cinematic look is to shift the colors so they compliment each other. If you need help with understanding complementary colors, you can use Adobe's wheel of colors to know what colors work best with each other.
The cinematic look is known for its teal blacks/darks, which compliment skin color and make it pop. If you pay attention when you watch movies, you will notice most darks are greenish/bluish and not black/gray, especially when people are in the frame. This makes the subject in the frame pop and makes the whole scene visually appealing and interesting.
In the video above you can learn two quick methods on how to apply color grading to your images in just a few minutes. The first is by using curves, and the second is by using the selective color tool.